B2B describes commerce transactions between businesses. More than 94% of all internet sales are B2B transactions, and B2B transactions have a much higher volume than B2C transactions. Online B2B marketplaces have redefined the B2B industry in India by connecting thousands of business members and establishing credibility. The primary advantages of the B2B model are that it can efficiently maintain supply chain processes and automate corporate functions cost-effectively.
B2B electronic commerce involves transactions conducted electronically between businesses over the internet. It provides benefits for both buyers and suppliers such as reduced costs, increased market efficiency, and access to new customers and markets. There are different models for B2B e-commerce including online catalogs, exchanges, auctions, and intermediary-oriented marketplaces. Effective B2B strategies consider factors such as price determination methods, revenue sources, costs, control structures, and value-added offerings.
This document discusses marketing segmentation. It defines marketing segmentation as dividing the market into distinct groups according to needs, characteristics or behaviors. There are different levels of segmentation from mass marketing, which treats all customers the same, to niche marketing, which focuses on small customer subgroups. The document also discusses segmenting consumer markets using geographic, demographic, psychographic and behavioral factors. It provides examples of segmenting based on these criteria and concludes with a case study on segmentation of Nivea sun products.
Market segmentation involves dividing a market into distinct groups of customers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. The key benefits are identifying new product opportunities, designing effective marketing programs for homogeneous groups, and improving resource allocation. Segments must be identifiable, accessible, responsive to different offers, large enough to target, and stable over time. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors such as age, gender, income, lifestyle, customer behavior, and usage occasions.
The document discusses different types of market segmentation. It defines market segmentation as breaking buyers into internally similar but externally different groups. There are four main bases for segmentation: geographic, demographic, psychographic, and behavioral. Demographic segmentation divides the market based on variables like age, gender, income, occupation, and household size. Psychographic segmentation uses psychological attributes, lifestyles, and attitudes to develop behavioral profiles of customers. Behavioral segmentation focuses on factors like usage occasions, benefits sought, and brand loyalty.
Market segmentation involves dividing a target market into subgroups with distinct needs, characteristics, or behaviors. It allows companies to target specific marketing strategies at select customer groups. The key benefits are increased marketing effectiveness, greater customer satisfaction, and cost savings. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. While segmentation provides focus, its limitations include increased costs when targeting multiple segments and potential issues from narrowly defining segments.
- Provide technical information
Assist in evaluation
Provide post purchase feedback
Decider: - Approve the purchase
Final decision maker
Gatekeeper: - Control information flow
Screening suppliers
Influencer: - Provide technical advice
Recommend suppliers
User: - Provide product specifications
Evaluate product performance
Top Management: - Approve major purchase
Provide budget & policy guidelines
4. Segmenting the Business Market
- Importance of Market Segmentation
- Bases for Segmenting Business Markets
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
- Benefit Segmentation
B2B describes commerce transactions between businesses. More than 94% of all internet sales are B2B transactions, and B2B transactions have a much higher volume than B2C transactions. Online B2B marketplaces have redefined the B2B industry in India by connecting thousands of business members and establishing credibility. The primary advantages of the B2B model are that it can efficiently maintain supply chain processes and automate corporate functions cost-effectively.
B2B electronic commerce involves transactions conducted electronically between businesses over the internet. It provides benefits for both buyers and suppliers such as reduced costs, increased market efficiency, and access to new customers and markets. There are different models for B2B e-commerce including online catalogs, exchanges, auctions, and intermediary-oriented marketplaces. Effective B2B strategies consider factors such as price determination methods, revenue sources, costs, control structures, and value-added offerings.
This document discusses marketing segmentation. It defines marketing segmentation as dividing the market into distinct groups according to needs, characteristics or behaviors. There are different levels of segmentation from mass marketing, which treats all customers the same, to niche marketing, which focuses on small customer subgroups. The document also discusses segmenting consumer markets using geographic, demographic, psychographic and behavioral factors. It provides examples of segmenting based on these criteria and concludes with a case study on segmentation of Nivea sun products.
Market segmentation involves dividing a market into distinct groups of customers with distinct needs, characteristics, or behaviors who might require separate products or marketing mixes. The key benefits are identifying new product opportunities, designing effective marketing programs for homogeneous groups, and improving resource allocation. Segments must be identifiable, accessible, responsive to different offers, large enough to target, and stable over time. Common bases for segmentation include geographic, demographic, psychographic, and behavioral factors such as age, gender, income, lifestyle, customer behavior, and usage occasions.
The document discusses different types of market segmentation. It defines market segmentation as breaking buyers into internally similar but externally different groups. There are four main bases for segmentation: geographic, demographic, psychographic, and behavioral. Demographic segmentation divides the market based on variables like age, gender, income, occupation, and household size. Psychographic segmentation uses psychological attributes, lifestyles, and attitudes to develop behavioral profiles of customers. Behavioral segmentation focuses on factors like usage occasions, benefits sought, and brand loyalty.
Market segmentation involves dividing a target market into subgroups with distinct needs, characteristics, or behaviors. It allows companies to target specific marketing strategies at select customer groups. The key benefits are increased marketing effectiveness, greater customer satisfaction, and cost savings. Common bases for segmenting consumer markets include geographic, demographic, psychographic, and behavioral factors. While segmentation provides focus, its limitations include increased costs when targeting multiple segments and potential issues from narrowly defining segments.
- Provide technical information
Assist in evaluation
Provide post purchase feedback
Decider: - Approve the purchase
Final decision maker
Gatekeeper: - Control information flow
Screening suppliers
Influencer: - Provide technical advice
Recommend suppliers
User: - Provide product specifications
Evaluate product performance
Top Management: - Approve major purchase
Provide budget & policy guidelines
4. Segmenting the Business Market
- Importance of Market Segmentation
- Bases for Segmenting Business Markets
- Geographic Segmentation
- Demographic Segmentation
- Psychographic Segmentation
- Behavioral Segmentation
- Benefit Segmentation
This document provides an overview of a workshop on doing business in Australia. It covers key topics about Australia including geography, history, people, economy, and business practices. The workshop modules will cover an introduction to Australia, its iconic symbols, land, climate, population demographics and its multicultural nature. It will also discuss states, cities, natural resources and provide industry insights into business opportunities in Australia.
The document discusses a PESTLE analysis framework for analyzing a company's macroenvironment. PESTLE stands for Political, Economic, Sociocultural, Technological, Legal, and Environmental factors that can impact a business from outside. It provides a template to analyze opportunities and threats from each of these external factors on a company's operations and strategy.
The Eight Point Business Plan outlines an eight step process for developing a business plan including: 1) an executive summary to provide a brief overview, 2) an analysis of the current marketing situation, 3) an opportunity and issue analysis, 4) defining objectives, 5) presenting the marketing strategy, 6) detailing action programs, 7) projecting profit-and-loss statements, and 8) establishing controls for monitoring the plan. The document recommends contacting Nigel Bairstow at B2B Whiteboard for additional B2B Asia/Pacific marketing advice and refers the reader to linked websites for further information.
Australia is a large island continent located in Oceania. It has a population of over 23 million people and is one of the most urbanized and highly developed countries in the world. Australia has a diverse landscape that includes the Outback, Great Barrier Reef, and over 11,000 kilometers of coastline. It has a highly skilled workforce and robust economy, with a GDP per capita among the highest in the world. Australia has a competitive advantage in natural resources and a stable democratic system of government.
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
In 2011, social media trends in Australia saw 50% of online Australians using mobile internet and 35% using smartphones. 71% of online Australians accessed audio or video content online in 2010, with 35% doing so weekly. Three in four online Australians tapped consumer opinions about brands and products found on social media, with 63% having a Facebook profile and 46% clicking the Facebook 'Like' button for brands. The document also provides statistics on Australian Facebook demographics such as the male to female user ratio.
Here is an in-depth presentation that overviews twenty two (22) qualitative data methods that can be used in marketing research. For more great FREE resources, join us on facebook today at www.facebook.comb2bwhiteboard.
Or visit our website: www.b2bwhiteboard.com
The neuromarketing concept was developed by psychologists at Harvard University in 1990. The technology is based on a model whereby the major thinking part of human activity (over 90%) including emotion proceeds in subconscious area that is below the levels of controlled awareness. For this reason the perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity.
visit: www.b2bwhiteboard.com
This document discusses five metaphors for business relationships based on stages of marriage:
1. One Night Stand Theory - A short-term relationship with little commitment or loyalty.
2. Courtship Theory - The early stages of building trust and commitment between partners.
3. Marriage Theory - A good long-term fit with trust, communication, common goals, and incentives for both parties.
4. Retention Theory - Partners have shared goals and adapt to each other's needs with high commitment and communication.
5. Separation Theory - Infrequent communication, blame, real or imagined conflicts, and a lack of commitment to resolve issues.
1. Developing a market strategy involves studying how to exploit a firm's resources to achieve marketplace success, deciding on actions, and updating the strategy during implementation.
2. Business strategy is the cornerstone for market strategy and involves understanding a firm's core competencies, capabilities, and partners' resources to craft fundamental value-based strategies like product leadership, customer intimacy, and operational excellence.
3. Effective market strategies are informed by business strategies focused on unique resources and delivering superior customer value through innovation, customization, or efficiency.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on facebook today: www.facebook.com/b2bwhiteboard
This document discusses how emotions can be used in marketing. It defines consumer emotions as bodily and mental changes that influence decisions, sometimes outside normal patterns, especially regarding buying behavior. It also explains that there are hundreds of emotions that are difficult to explain with words alone, and identifies eight main families of emotions. The document advises that emotional triggers can be used to evoke feelings in target audiences and encourage action through marketing messages, specifically discussing the emotions of fear, anger, love, enjoyment, and surprise.
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
This document discusses key concepts in market segmentation, targeting, and positioning. [1] It outlines different types of market segmentation including by demographics, psychographics, geography, and behavior. [2] The benefits of segmentation are that it allows companies to better understand customer groups, communicate more effectively to specific segments, and find that some segments are more profitable than others. [3] Targeting and positioning strategies are also discussed to help ensure marketing communications are tailored to specific audience segments.
This document discusses marketing communication processes and models. It defines communication and outlines basic communication models including the source, encoding, channel, decoding, receiver, noise, and feedback. Response models are also examined, including levels of audience aggregation and the response process model. Models for evaluating responses are described, such as the FCB planning model, cognitive response approach, and elaboration likelihood model. The value of setting objectives is explained and examples of marketing versus communication objectives are provided. Frameworks for studying how advertising works and setting objectives are also outlined.
This document discusses power brands and how to build and manage brands as valuable assets. It defines a power brand as one with high awareness, recall, and association with a successful global company. Power brands provide advantages like improved perceptions, greater loyalty, and increased marketing effectiveness. The document also outlines how to assess the strength of a brand based on its weight, length, breadth, and depth. Finally, it provides tips for managing brands, such as linking business and brand strategy, creating a unique identity and positioning, and consistently delivering on the brand contract.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
This document provides an overview of a workshop on doing business in Australia. It covers key topics about Australia including geography, history, people, economy, and business practices. The workshop modules will cover an introduction to Australia, its iconic symbols, land, climate, population demographics and its multicultural nature. It will also discuss states, cities, natural resources and provide industry insights into business opportunities in Australia.
The document discusses a PESTLE analysis framework for analyzing a company's macroenvironment. PESTLE stands for Political, Economic, Sociocultural, Technological, Legal, and Environmental factors that can impact a business from outside. It provides a template to analyze opportunities and threats from each of these external factors on a company's operations and strategy.
The Eight Point Business Plan outlines an eight step process for developing a business plan including: 1) an executive summary to provide a brief overview, 2) an analysis of the current marketing situation, 3) an opportunity and issue analysis, 4) defining objectives, 5) presenting the marketing strategy, 6) detailing action programs, 7) projecting profit-and-loss statements, and 8) establishing controls for monitoring the plan. The document recommends contacting Nigel Bairstow at B2B Whiteboard for additional B2B Asia/Pacific marketing advice and refers the reader to linked websites for further information.
Australia is a large island continent located in Oceania. It has a population of over 23 million people and is one of the most urbanized and highly developed countries in the world. Australia has a diverse landscape that includes the Outback, Great Barrier Reef, and over 11,000 kilometers of coastline. It has a highly skilled workforce and robust economy, with a GDP per capita among the highest in the world. Australia has a competitive advantage in natural resources and a stable democratic system of government.
B2B Whiteboard has teamed up with Marketing Revolution to bring you the 10 Key Benefits of Local Marketing.
For more free business resources, check out www.b2bwhiteboard.com
Like, share or leave a comment below if you found this presentation useful.
In 2011, social media trends in Australia saw 50% of online Australians using mobile internet and 35% using smartphones. 71% of online Australians accessed audio or video content online in 2010, with 35% doing so weekly. Three in four online Australians tapped consumer opinions about brands and products found on social media, with 63% having a Facebook profile and 46% clicking the Facebook 'Like' button for brands. The document also provides statistics on Australian Facebook demographics such as the male to female user ratio.
Here is an in-depth presentation that overviews twenty two (22) qualitative data methods that can be used in marketing research. For more great FREE resources, join us on facebook today at www.facebook.comb2bwhiteboard.
Or visit our website: www.b2bwhiteboard.com
The neuromarketing concept was developed by psychologists at Harvard University in 1990. The technology is based on a model whereby the major thinking part of human activity (over 90%) including emotion proceeds in subconscious area that is below the levels of controlled awareness. For this reason the perception technologists of the market are very tempted to learn the techniques of effective manipulation of the subconscious brain activity.
visit: www.b2bwhiteboard.com
This document discusses five metaphors for business relationships based on stages of marriage:
1. One Night Stand Theory - A short-term relationship with little commitment or loyalty.
2. Courtship Theory - The early stages of building trust and commitment between partners.
3. Marriage Theory - A good long-term fit with trust, communication, common goals, and incentives for both parties.
4. Retention Theory - Partners have shared goals and adapt to each other's needs with high commitment and communication.
5. Separation Theory - Infrequent communication, blame, real or imagined conflicts, and a lack of commitment to resolve issues.
1. Developing a market strategy involves studying how to exploit a firm's resources to achieve marketplace success, deciding on actions, and updating the strategy during implementation.
2. Business strategy is the cornerstone for market strategy and involves understanding a firm's core competencies, capabilities, and partners' resources to craft fundamental value-based strategies like product leadership, customer intimacy, and operational excellence.
3. Effective market strategies are informed by business strategies focused on unique resources and delivering superior customer value through innovation, customization, or efficiency.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on facebook today: www.facebook.com/b2bwhiteboard
This document discusses how emotions can be used in marketing. It defines consumer emotions as bodily and mental changes that influence decisions, sometimes outside normal patterns, especially regarding buying behavior. It also explains that there are hundreds of emotions that are difficult to explain with words alone, and identifies eight main families of emotions. The document advises that emotional triggers can be used to evoke feelings in target audiences and encourage action through marketing messages, specifically discussing the emotions of fear, anger, love, enjoyment, and surprise.
This presentation covers the importance of developing an Integrated Marketing Communications Media Strategy.
It highlights growth in Digital Media from an Australian perspective.
www.b2bwhiteboard.com
This document discusses key concepts in market segmentation, targeting, and positioning. [1] It outlines different types of market segmentation including by demographics, psychographics, geography, and behavior. [2] The benefits of segmentation are that it allows companies to better understand customer groups, communicate more effectively to specific segments, and find that some segments are more profitable than others. [3] Targeting and positioning strategies are also discussed to help ensure marketing communications are tailored to specific audience segments.
This document discusses marketing communication processes and models. It defines communication and outlines basic communication models including the source, encoding, channel, decoding, receiver, noise, and feedback. Response models are also examined, including levels of audience aggregation and the response process model. Models for evaluating responses are described, such as the FCB planning model, cognitive response approach, and elaboration likelihood model. The value of setting objectives is explained and examples of marketing versus communication objectives are provided. Frameworks for studying how advertising works and setting objectives are also outlined.
This document discusses power brands and how to build and manage brands as valuable assets. It defines a power brand as one with high awareness, recall, and association with a successful global company. Power brands provide advantages like improved perceptions, greater loyalty, and increased marketing effectiveness. The document also outlines how to assess the strength of a brand based on its weight, length, breadth, and depth. Finally, it provides tips for managing brands, such as linking business and brand strategy, creating a unique identity and positioning, and consistently delivering on the brand contract.
This presentation is an introduction to the role of IMC in marketing.
Want more FREE resources? Checkout the B2B Whiteboard youtube channel:
www.youtube.com/b2bwhiteboard
Or join us on Facebook today: www.facebook.com/b2bwhiteboard
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
High-Quality IPTV Monthly Subscription for $15advik4387
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Efficient PHP Development Solutions for Dynamic Web ApplicationsHarwinder Singh
Unlock the full potential of your web projects with our expert PHP development solutions. From robust backend systems to dynamic front-end interfaces, we deliver scalable, secure, and high-performance applications tailored to your needs. Trust our skilled team to transform your ideas into reality with custom PHP programming, ensuring seamless functionality and a superior user experience.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
AI Transformation Playbook: Thinking AI-First for Your BusinessArijit Dutta
I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
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