Businesses emphasize new developments in their products and services in advertising to gain an advantage over competitors and plant their brand in customers' minds. This strategy encourages innovation as companies strengthen their research and development divisions to continually improve features and meet buyers' needs. Samsung in particular has found success advertising new phones that offer experiences beyond previous models. Overall, competition driven by advertising yields positive results for market players, researchers, and consumers, as it motivates companies to innovate and create better, more affordable products over time that enhance people's lives.

1. In their advertising, businessesnowadays usually emphasise that their
products are new in some way. Why is this? Do you think it is a positive
development or negative development?
Today,many companiesare advertisingtheirproductsbystressingthe new developmentonit.This
strategyhelpsbusinessestoplanttheirbrandintothe customers’headsand gaincompetition inthe
market.I believe thatthisstrategywill encourage innovationandcooperationinthe fieldof
research.
Advertisementbydifferentkindsof forms,digital orprinted,isusedbyenterprisesnotonlyto
introduce butalsoto remindthe consumersabouttheirlatestproducts.Byinformingthis
improvementfrequentlyandcontinuouslyintelevisionornewspapertothe market,itwill embed
the brand image of the productsintopeople’smemory.Samsung,ahi-techtelecommunication
companyfromSouth Korea,hasbeenadvertisingtheirnewestsmartphone andinnovationthat
offersa differentexperience thanpreviouseditionshasgainedthe users’attention.Finally,Samsung
winsthe competitionfromlowtohigh-endmarkets.
I believethatcompetitiondue toadvertisingwillbringpositivevibestomarketplayerstoimprove
theirproductsand meetthe buyers’needs.Recently,manyproducersstrengthentheirresearchand
developmentdivisionstoimprove the featuresof theirproductscontinually.Furthermore,itwill
drive the companiestocollaborate andgive mutual benefittohigher-educationinstitutions.
Researchershave beenworkinghardtoinnovate andcreate cheaperandmore fruitful products.To
illustrate,cell-phone hasbeenexperiencingchangessinceitwasfoundmanyyearsago.Innovation
has helpedbusinesses tocreate massproducts.Initially,itwasonlyable tomake a call and send
textsbuttoday ithas changedour livesbyprovidingmanyfeaturesfromthe internet,camera,and
videocallsbeyondpeople’sexpectations.
To sum up,marketinghascontributedto creatingcompetitionthatleadstocontinuous
improvement. Ithaspositive impactsnotonlyonbusinessesbutalsoonresearchcentresand
people’swell-being.