Culture

1. Naveed Siddiqui
PhD. M.B.E. PgDip Information Technology
Founder & CEO – Naveed Media Academy
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2. CULTURE
The values , beliefs, behavior, and
material objects that, together,
form a people’s way of life

4. Components Of Culture
• Symbol:
Anything that meaningfully represents something else
(A Valentine’s heart : Love) (Swastika : Hate)
(Siren : Warning)

5. Components of Culture:
LANGUAGE
A SYSTEM OF SYMBOLS THAT ALLOWS PEOPLE TO
COMMUNICATE WITH ONE ANOTHER
• CULTURAL TRANSMISSION
– The process by which one generation passes
culture to the next.

6. • NON-VERBAL LANGUAGE
– BEWARE OF USING GESTURES
Sociology, Tenth Edition

7. VALUES & BELIEFS
• VALUES
– CULTURALLY DEFINED STANDARDS OF
DESIRABILITY, GOODNESS, AND BEAUTY,
WHICH SERVE AS BROAD GUIDELINES FOR
SOCIAL LIVING
VALUES SUPPORT BELIEFS
• BELIEFS
– SPECIFIC STATEMENTS THAT PEOPLE HOLD
TO BE TRUE

9. SOCIAL CONTROL
Various means by which members of society
encourage conformity to norms
• GUILT
– A negative judgment we make about ourselves
• SHAME
– The painful sense that others disapprove of our
actions

10. Cultural Diversity
• High culture
– Cultural patterns that distinguish a society’s elite
• Popular culture
– Cultural patterns that are widespread among society’s
population
• Subculture
– Cultural patterns set apart some segment of society’s
population
• Counterculture
– Cultural patterns that strongly oppose those widely accepted
within a society

11. Multiculturalism
– Multiculturalism is the existence of multiple cultural
traditions within a single country

12. Culture Specific Features
• Universality
• Variability
• Learned
• Transmitted