Internet Marketing By Dr. Naveed

Digital Marketing Dr. Naveed Siddiqui | 1
Digital Marketing
Digital Branding

1. What is Internet / Digital Marketing? 4
2. Importance / Benefits of Digital Marketing in today's world 4
3. WHAT IS WEB SITE? 4
4. Difference between Blog & Website 5
5. SEARCH ENGINE OPTIMIZATION SEO 5
6. KEYWORDS STRATEGY 13
7. GOOGLE ANALYTICS 14
8. CONTENT WRITING AND COPYWRITING 15
9. GOOGLE ADWORDS 58
10. Content Creation and Content Marketing 58
11. SEARCH ENGINE MARKETING (PPC, CPC, CPM, CTR) 59
12. SOCIAL MEDIA MARKETING (SMM) 60
13. Facebook Ad Manager, Twitter, LinkedIn, YouTube, instagram 61
14. Email Marketing 61
15. What is Affiliate Marketing? 63
16. What is influencer marketing (Video Influencers)
17. Difference between Copywriting & Content Writing
18. What is Online Reputation Management (ORM)
19. What is Podcast & Podcasting?
20. Digital Marketing for Small Businesses.

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1. What is Internet / Digital Marketing?
Digital marketing is the component of marketing that uses internet and online
based digital technologies such as desktop computers, mobile phones and other
digital media and platforms to promote products and services.
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2. Importance / Benefits of Digital Marketing in today's world
 Global reach.
 Niche Targeting.
 Affordability.
 Track able & Measurable results.
 Improved Conversion Rates.
 A/B Testing.
 Personalization.
 Win Customer Loyalty.
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3. WHAT IS WEB SITE?
A website is a collection of web pages and related content that is identified by a
common domain name and published on at least one web server. Notable
examples are wikipedia.org, google.com, and amazon.com. All publicly
accessible websites collectively constitute the World Wide Web

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4. Difference between Blog & Website
A website is a collection of web pages and related content. Blogs are a type of
website. The only real difference between a blog and other types of website is
that blogs are updated on a regular basis with new content, which is displayed in
reverse chronological order.
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5. SEARCH ENGINE OPTIMIZATION
Search engine optimization is the process of improving the quality and quantity of
website traffic to a website or a web page from search engines. SEO targets
unpaid traffic rather than direct traffic or paid traffic.
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CONTENT STRUCTURE:
Content structure is the meaningful use of HTML headings that break your single
content asset into sections and subsections allowing for easier reading, more
ranking opportunities and overall better readability.
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WEBSITE STRUCTURE:
Your site's structure is how the different pages on your site are linked with each
other using internal links and their hierarchy.
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1. Page title
2. Description
3. Headings Sub Headings
4. Content
5. H1 (Related Keywords)
6. H2, H3, H4 (Related Keywords)
7. Name on top of image (Related Keywords)
8. Image alt text (Related Keywords)
9. Image name save (Related Keywords)
GOOGLE CRAWLER, SPIDER AND INDEXING:
Internet bot that systematically browses the World Wide Web, typically operated
by search engines for the purpose of Web indexing.
Crawlers look at webpages and follow links on those pages, much like you would
if you were browsing content on the web. They go from link to link and bring data
about those webpages back to Google's servers.

KEYWORD RESEARCH (AUTO SUGGESTED / AUTO
COMPLETE, PAID TOOLS)
www.ubersuggest.com (Google keyword planner)
Keyword research is the process by which you research popular search terms
people type into search engines like Google, and include them strategically in
your content so that your content appears higher on a search engine results
page (SERP).

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On Page SEO (On Web Site Structure, using Keywords, Relevant Content)
On-page SEO refers to any optimization that you control and include on your
website. With on-page optimizations, you aim to make your website more usable
and valuable to users to improve your rankings or visibility in search results on
Google, Bing, and other search engines.

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Off Page SEO (Back Links, Blog Writing, Comments,
Suggestion by others)
Off-page SEO refers to anything done outside of your website with the potential
to affect search engine rankings. Optimizing your site for off-page SEO means
you'll have to improve the way that both users and search engines see your site
in terms of credibility, authority, popularity and relevance.
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TECHNICAL SEO (SPEED OPTIMIZATION, SSL, FASTER LOADING
TIME)

Technical SEO refers to website and server optimizations that help search
engine spiders crawl and index your site more effectively (to help improve
organic rankings).
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WHAT IS WEBSITE AUDIT?
Website audit is a full analysis of all the factors that affect website's visibility in
search engines. This standard method gives a complete insight into any website,
overall traffic and individual pages. Website audit is completed solely for
marketing purposes.

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6. KEYWORDS STRATEGY
A keyword strategy contains every decision you take based upon your findings in
your keyword research project, whether it's about the content you're planning to
write or how you are going to track the results in Analytics. Keyword strategy is
about how you want to target those keywords, now and in the future.
How to Create a Keyword Strategy for SEO
Understand your business' audience. ...
Choose a tool for research and tracking. ...
Add lots of keywords to track and analyze. ...

Choose the best targets. ...
Organize your keywords into topic clusters. ...
Write, publish, and refine content. ...
Analyze and iterate.
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7. GOOGLE ANALYTICS
Google Analytics is a web analytics service offered by Google that tracks and
reports website traffic, currently as a platform inside the Google Marketing
Platform brand. Google launched the service in November 2005 after acquiring
Urchin
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8. CONTENT WRITING AND COPYWRITING:
THE QUOTE “CONTENT IS KING” IS ORIGINALLY FROM AN
ESSAY MICROSOFT FOUNDER BILL GATES WROTE IN 1996.
IN IT, HE DESCRIBES THE FUTURE OF THE INTERNET AS A
MARKETPLACE FOR CONTENT.

Copywriting (CALL TO ACTION)
Copywriting is the writing text for the purpose of advertising or other forms of
marketing. The product, called copy or sales copy, is written content that aims to
increase brand awareness and ultimately persuade a person or group to take a
particular action.

Free Copywriting Resources Link –
https://smartblogger.com/power-words/
1 - Copywriting PDF / EBOOKS - https://copyhackers.com/copywriting-w...
2 - 30k Words Copywriting Blog - https://www.quicksprout.com/complete-...
3 - Killer Web Copywriting Tips - https://writtent.com/blog/20-killer-w...
4 - Abc Copywriting Free Stuff - https://www.abccopywriting.com/blog
5 - 4 U’s: Copywriting Tips for Great Headlines & Copy - https://writtent.com/blog/4-us-of-web...
6 - Real Life CTA ( CALL TO ACTION EXAMPLES ) - https://blog.hubspot.com/blog/tabid/6...
https://swiped.co/
www.copy.ai
7. Website copy
https://armashkamal.com/
https://mdaniyalsiddiq.com/
http://marieforleo.com/

https://www.michaleisikowitz.com/
8. Sales letters
https://diabetesfreedom.org/txt-1?hop=0
9. Descriptions (undandy)
https://www.undandy.com/us/
https://www.undandy.com/us/catalog/pr...
https://www.undandy.com/us/catalog/pr...
10. facebook ads (FRANK KERN, SABRI SUBY, UNPOPULAR OPINION
(KNOWLEDGE AD BY TAI LOPEZ)
https://www.facebook.com/.../...[direction]=desc&sort...
facebook ad library
https://www.facebook.com/ads/library/?active_status=all&ad_type=political_and_issue
_ads&country=PK&media_type=all
BOOKS.
 Hypnotic Writing By Joe Vitale
 Influence The Psychology Of Persuasion By Robert
Cialdini

 Breakthrough Advertising by Eugene Schwartz
 Made to Stick by Dan and Chip Heath
 The Boron Letters by Gary Halbert
 Influence by Robert Cialdini
 Ogilvy on Advertising by David Ogilvy
 Finding the Right Message by Jennifer Havice
 Never Split the Difference by Tal Rahz and Chris Voss
 Thinking, Fast and Slow by Daniel Kahneman
 Building Distinctive Brand Assets by Jen Romaniuk
 How to Write a Good Advertisement by Vic Schwab

Types of Copywriting:
1. AD COPY
2. WEB COPY
3. E MAIL COPY
4. SALES LETTER (VSL)
1. AD COPY

2. WEB COPY www.marieforleo.com

www.michaleisikowitz.com

https://armashkamal.com

Face Book Ad Library
https://www.facebook.com/ads/library/

3. E MAIL COPY
E MAIL COPYWRITING EXAMPLES

4. SALES LETTER (VSL)
A copywriter can create a sales letter that captures readers' attention, excites them
about your offer and motivates them to respond.

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1?hop=0&fbclid=IwAR1gWl3VqvYxzH_0oa-
Vi47xOaE44XtFuSndJ0VjPyoZZE-uRqRzSO0TXgE

Video Sales Letter.
A video sales letter (VSL) is a video designed to sell a product or
service to the viewer. A VSL uses the same principles that a written
sales letter does to persuade its audience, but in video form. You'll
find video sales letters on websites, landing pages, and digital ads.

Hypnotic Words. ⚡
Power Words. ⚡
Copywriting Tips & Triggers to Be INSANELY
More Persuasive.
PRACTICAL PSYCHOLOGY TECHNIQUES TO USE
IN YOUR SALES COPY
There are no magical words that can hypnotize your audience to magically
take out their credit and give you money – but there are some proven and
practical psychology techniques based on the study of us weird humans that
can help make your copywriting exponentially more persuasive.
below, you will find 100 of the most powerful marketing words –– each of
which has been placed into various categories. The words that have an “*”
next to them are what the late David Ogilvy considered to be the most
persuasive words in advertising.
Never heard of this Ogilvy character? He is widely considered to be the
greatest advertiser of all time. So, while I believe all these marketing words
are powerful, pay extra attention to Ogilvy’s.
Powerful marketing words that make a promise.

Promising something to your prospective customer sells. One way to get
your readers to turn into buyers is to make them a promise that’s worth
buying. Below you will find a handful of powerful marketing words that can
help you make this promise.
1. Guarantee
2. Sale
3. Unconditional
4. Promise
5. Risk-free
6. Pledge
Powerful marketing words that create a sense of
urgency.
In marketing and advertising, time is your friend. Use it. If your customer
only has 3-weeks to accept your offer, remind them that time is running out.
7. Now *
8. Expires
9. Quick *
10. Instantaneously
11. Immediately
12. Soon
13. Hurry *
14. Instantly
15. Suddenly *

16. Going-fast
17. Minute
Powerful marketing words that help your
customers feel at ease.
If you’re jumping off the high-dive at the public pool, you like to know how
deep it is. 12 feet makes you feel more at ease than say 3 feet. Your
customer is trading her hard-earned money for your product or service, this
can be as scary as jumping off the high-dive –– make sure she is at ease.
Here are a few powerful marketing words that can help.
20. Bargain *
21. Easy *
22. Best-seller
23. Satisfaction
24. Simple
25. Smooth
26. Painless
27. Light
28. no-fuss
29. Cinch
30. Straight-forward
31. Success
32. Ironclad
33. Safe
34. money-back

35. Protected
36. Privacy
37. Tested
Powerful marketing words that give your product a
premium feel.
If you’re buying bottled water, you probably don’t give a rip whether or not it
is premium –– unless you’re a big fan of Fiji. Now… cars, houses, denim
jeans, designer kicks and sunglasses are different. If you’re selling a luxury
versus a commodity, make your customer aware of the luxury they’re buying
by utilizing these powerful marketing words.
38. State-of-the-art
39. Invite-only
40. Fresh
41. Hand-crafted
42. Small-batches
43. Pristine
44. Spick-and-span
45. Brand-new
46. Premium
47. Luxurious
Powerful marketing words that create a feeling of
exclusivity.
Exclusivity is simple. If you and I were to walk into a gas station to buy a
candy bar and the clerk were to say –– you can have any candy bar in this

place but this particular one isn’t for sale –– you and I would look twice at
the candy bar that wasn’t for sale. People want what they can’t have and
they want what other people can’t have –– this is called exclusivity. The
words we use can help high-quality products and services be more highly
sought-after than others.
49. Secret
50. Limited
51. Rare
52. Few
53. Edition
54. Unique
55. Exotic
56. Select
57. Authentic
Powerful marketing words that inspire or motivate.
The late Zig Ziglar was famous for saying, “People often say that motivation
doesn’t last. Well, neither does bathing — that’s why we recommend it
daily.” You, myself and our customers don’t wake up motivated or inspired –
– the feeling comes and goes. Our job as marketers and advertisers is to
help our customers get inspired and motivated to buy whatever we’re
selling. This doesn’t magically happen. Igniting the feeling requires well-
placed powerful marketing words that start a fire.
59. Revolutionary *
60. Extraordinary
61. Amazing *
62. Remarkable *

63. Startling *
64. Sensational *
65. Magic *
66. Miracle *
67. You
Powerful marketing words that tickle your
customer’s curiosity.
Today, selling is about getting your prospect to stop scrolling. When writing
copy, this needs to be in the back of your mind at all times –– how can I get
Bob to stop scrolling at 100 mph? The powerful marketing words you’ll find
below can help you freeze your customer's thumbs.
70. Announcing *
71. Start
72. Stop
73. Running
74. Deal
75. Introducing *
76. Offer *
77. Compare *
78. Challenge *
79. Wanted *
80. Discover
81. Release
82. Soon

Powerful marketing words that are lesser-known
and perhaps a bit eccentric (a.k.a my personal
favorites).
I tend to get a little bit flashy when it comes to writing copy. This can be
either a strength or a weakness depending on the circumstance. While I
think all marketers and advertisers should write with the goal to sell simply
and powerfully… sometimes you just have to spice things up. Here are a
few of my personal favorites when it comes to powerful marketing
terminology.
83. Dazzling
84. Ravishing
85. Brilliant
86. Honeyed
87. Compelling
88. Ultra
89. Plethora
90. Unicorn
91. Zesty
92. Cosmic
93. Supernova
94. Killjoy
95. Bulletproof
96. Staggering
97. Titanic

98. God-speed
99. Smashing
100. Triumph
The Phases of Copy Creation.
Copywriting Research:
Research:
Research:
Research:
Organize/Collect
Construct
Deconstruct
Reconstruct/Rewrite

9. GOOGLE ADWORDS
Google Ads is an online advertising platform developed by Google, where
advertisers bid to display brief advertisements, service offerings, product listings,
or videos to web users. It can place ads both in the results of search engines like
Google Search and on non-search websites, mobile apps, and videos
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10. Content Creation and Content Marketing:
Content marketing is a form of marketing focused on creating, publishing, and
distributing content for a targeted audience online.
CONTENT CREATION = TEXT + AUDIO + INFO GRAPHICS + VIDEO

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11. SEARCH ENGINE MARKETING (PPC, CPC, CPM, CTR)
Search engine marketing is a form of Internet marketing that involves the
promotion of websites by increasing their visibility in search engine results pages
primarily through paid advertising.

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12. SOCIAL MEDIA MARKETING (SMM):
The term social media marketing (SMM) refers to the use of social media and
social networks to market a company's products and services. Social media
marketing provides companies with a way to engage with existing customers and
reach new ones while allowing them to promote their desired culture, mission, or
tone.

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13. Facebook Ad Manager, Twitter, LinkedIn, YouTube, instagram
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14. Email Marketing
Email marketing is the act of sending a commercial message, typically to a group
of people, using email. In its broadest sense, every email sent to a potential or
current customer could be considered email marketing. It involves using email to
send advertisements, request business, or solicit sales or donations.

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SMS Marketing
The term “SMS,” stands for “short message service?” In marketing, SMS
refers to how a brand communicates with customers through text messages
about campaigns, promotions, news, updates, and more
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15. What is Affiliate Marketing?

Affiliate marketing is a type of performance-based marketing in which a business
rewards one or more affiliates for each visitor or customer brought by the
affiliate's own marketing efforts
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16. What is influencer marketing (Video Influencers)
Influencer marketing is leading, niche content creators to improve brand
awareness, increase traffic, and drive your brand's message to your target
audience.

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17. Difference between Copywriting & Content Writing
Copywriting is any writing that's done for marketing purposes. Content writing, on
the other hand, is a more specialized form of writing focused on one or more
content marketing goals.
Another way to distinguish between the two is to consider length and detail.
Content pieces are typically longer, like blog posts and eBooks, while copy is
short and to the point, like site landing pages.
18. What is Online Reputation Management (ORM)
Online Reputation Management refers to the influencing and controlling or
concealing of an individual's or group's reputation.

19. What is Podcast & Podcasting?
A digital audio file made available on the internet for downloading to a computer
or mobile device, typically available as a series, new instalments of which can be
received by subscribers automatically.

20. Digital Marketing for Small Businesses.
As a local or small business owner, taking advantage of digital marketing is key
to success. The barriers of entry into the marketplace are minimized when
compared to traditional forms of marketing. Learn how you can take advantage of
the digital space with these top tips.
Here is a list of 10 digital marketing tips for small businesses:
1. Research Competitors and Differentiate Yourself
2. Get Your Website Basics Right
3. Improve Google My Business Listing and Customer Reviews
4. Create Interesting Blog Content
5. Consider Google Ads for Your Small Business
6. Create Professional Visual Content
7. Improve Your Local SEO
8. Develop Email Marketing
9. Focus on a Primary Social Media Channel
10. Partner with Local Influencers

Internet Marketing By Dr. Naveed

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