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Business Proposals

  1. 1. Business Proposal Nauman Aman MBA-3 (Marketing) Institute of Management Sciences Peshawar, Pakistan.
  2. 2. What is a Business Proposal? <ul><li>A  business proposal  is a written offer from a seller to a prospective buyer. </li></ul>
  3. 3. Business Trends in 21 st Century <ul><li>Fierce competition </li></ul><ul><li>Aggressive marketing </li></ul><ul><li>Strategic alliances </li></ul><ul><li>Online existence </li></ul><ul><li>Success and failure often depends upon that business's ability to be awarded contracts or to attract other businesses into Joint Ventures or strategic alliances </li></ul>
  4. 4. How do you accomplish? <ul><li>Good ideas  </li></ul><ul><li>The ability to present those good ideas in a superbly developed business proposal </li></ul>
  5. 5. Business proposals are developed for one of two possible reasons. Solicited or Unsolicited
  6. 6. Solicited Business Proposal <ul><li>A corporation or government body is seeking a business to fulfill a project or complete a task. </li></ul><ul><li>They allow companies to bid for the project. </li></ul><ul><li>An open bid is placed on the market with other companies competing for an interview spot. </li></ul><ul><li>The winning candidate is offered the project. </li></ul>
  7. 7. Your Goals in case of Solicited Business Proposals <ul><li>To be &quot;short listed” </li></ul><ul><li>You should be one of the three or four bidders who is awarded an interview </li></ul><ul><li>Your proposal must stand among possibly dozens of submissions </li></ul><ul><li>Winning the offered the project </li></ul>
  8. 8. Unsolicited Business Proposal <ul><li>You have an idea, concept or project that you want to propose to someone </li></ul><ul><li>No competitive bidding process </li></ul>
  9. 9. Your Goal in case of Unsolicited Business Proposals <ul><li>Gain Support </li></ul><ul><li>Funding </li></ul><ul><li>An Alliance </li></ul><ul><li>Your proposal must make a favorable impression and must explain all aspects of your proposed concept clearly and quickly </li></ul>
  10. 10. Requirements <ul><li>A Good idea or complete project details </li></ul><ul><li>Information about the targeted audience (company) </li></ul><ul><li>Information about your company </li></ul><ul><li>Writing Skills </li></ul><ul><li>Command on the official language---- ENGLISH </li></ul><ul><li>Solutions </li></ul><ul><li>Budgeting </li></ul>
  11. 11. How to write a Business Proposal
  12. 12. Elements of a Business Proposal <ul><li>TITLE PAGE  Most organizations specify the information to include in the title page. Some even providing special farms that summarize basic administration and fiscal data. As a minimum, the title page should include the title, the name of person or company to whom the proposal is submitted, the person submitting the proposal and the date. </li></ul>
  13. 13. <ul><li>EXECUTIVE SUMMARY                               Brief proposal should have an executive summary. Because you will be competing with other for the same opportunity, some evaluator will initially read only the executive summary seeking to gain a quick overview. So should give it careful attention and time and effort. Budget figures are frequently omitted because proposal abstract may receive wide distribution.  </li></ul>
  14. 14. <ul><li>Table Of Contents Brief proposal usually do not require a table of content. </li></ul><ul><li>Long proposal do require one as well as a list of table, figure and illustration. </li></ul>
  15. 15. <ul><li>INTRODUCTION                                The proposal introduction section includes, a) Purpose in which u mission the main purpose of the proposal writing. b) Problem in here a business proposal, show clearly that what u understand from the problem or problems & how you overcome from that problem. c) Scope should be precise specially when dealing with a foreign country or company. </li></ul>
  16. 16. <ul><li>BACKGROUND                                 In short proposal no need of background while long proposal includes;  </li></ul><ul><li>• Previous work completed on identical or related project. • Possibly, literature reviews on the subject, particularly your evaluation of them. • Statements showing how your proposal will build on the already completed projects and research. </li></ul>
  17. 17. <ul><li>PROCEDURES                                 In procedure, you give brief state, without exaggeration, how you will meet the requirement of your reader. </li></ul>
  18. 18. <ul><li>EQUIPMENT AND FACILITIES                                    It shows that you have thought deeply to realize what facilities will be needed. If your proposal id for your company's bid on an enormous construction job, probably several departments will cooperate with you in presenting needed facts and figures. </li></ul>
  19. 19. <ul><li>PERSONNEL                                  If you did not include brief information of individuals involved in the project in the introduction then give full information about the proposal and also the percentage of time that personal will devote to the project. </li></ul>
  20. 20. <ul><li>BUDGET                                 Organization requesting proposal frequently specify how the budget should be presented. Read such specifications carefully. </li></ul>
  21. 21. <ul><li>APPENDIXES                                The last section includes; visuals such as maps or groups and some other pertinent letter of support and endorsement added. </li></ul>
  22. 22. Elements of Winning Business Proposals <ul><li>5 KEY ELEMENTS </li></ul><ul><li>Solutions </li></ul><ul><li>Benefits </li></ul><ul><li>Credibility </li></ul><ul><li>Samples </li></ul><ul><li>Targeted </li></ul>
  23. 23. Elements of Winning Business Proposals <ul><li>Clarity </li></ul><ul><li>Strive to communicate, not to impress </li></ul><ul><li> Error Free </li></ul><ul><li> Print and Bind </li></ul><ul><li>Layout </li></ul><ul><li>Visual Elements </li></ul><ul><li>Title Page </li></ul><ul><li>Technology </li></ul>
  24. 24. questions

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