Basic steps in writing an effective proposal

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2. OUTLINE
 Need of a Proposal (why do we need a proposal?)
 Definition
 Types
 Elements of Winning Business Proposals
 Criteria for Proposals
 Writing Process
 Prewriting
 Writing
 Rewriting
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3. Need of a Proposal
 Proposals are a starting point for your Audience to
understand your ideas by identifying the key issues,
methods, sources of your plan to develop the project.
 A proposal will help you complete your project because
you have move ahead and made a plan.
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4. Definition and Types
Definition:
 A written offer from a seller to a prospective buyer.
 Business proposals are often a key step in the complex sales
process.
 Types:
 Solicited and Unsolicited Business Proposals
 External and Internal Proposals
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5. Solicited and Unsolicited Business
Proposal(cont. . .)
 Solicited Business Proposal
 “Solicited” means “to be requested”.
 When individual or organization completes a project, they’ll
request that interested parties bid for the project i.e. submit a
proposal because it was requested.
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6. Solicited and Unsolicited Business
Proposal
 Unsolicited Business Proposal
 The one which is not requested.
 At some point, your small business wants to do business with
larger company.
 A well written business proposal can win the hearts and minds
of the targeted Audience.
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7. External And Internal Proposals
 Internal Proposal
 A proposal for a party within the organization such as boss of
your company or government agency.
 External Proposal
 A proposal written for an individual or organization outside
your organization.
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8. Example
 Unsolicited Business Proposal
 Solicited Business Proposal
 External Proposal
 Internal Proposal
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9. Elements of Winning Business
Proposals(cont. . .)
 Solutions
 Benefits
 Credibility
 Samples
 Targeted
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10. Elements of Winning Business
Proposals(cont. . .)
 Solutions
 After you have written a lead paragraph on company’s needs
and problems, follow up with solid presentation of how your
business can provide them solutions.
 The key here is to promise solutions you can deliver.
 Benefits
 Your business proposal should clearly outline the company
benefits to be gained by doing business with you.
 If your small business can meet tight deadlines, state it in your
benefit section.
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11. Elements of Winning Business
Proposals(cont. . .)
 Credibility
 If you have worked with clients in the same field or have an
award winning business, then third party endorsements will
build credibility.
 Samples
 A Business Proposal with samples and evidence of your ability
to deliver is vital to gaining the winning bid.
 A small sample of your work can show your ability to do work.
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12. Elements of Winning Business
Proposals
 Targeted
 A winning Proposal is all about communication.
 Speak in a language spoken by your intended Audience.
 For example, if your proposal evaluators are from Engineering
background, use appropriate jargon.
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13. Criteria for Proposals
 Basic Elements
 Title Page
 Cover Letter
 Table of Content
 List of illustration
 Executive Summary
 Introduction and Discussion
 Conclusion
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14. Email:
camriaschooloflocsjm@gmail.com
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