A brief and nice overview on Business Proposal. .

1. Prepared By:
Mr. Usman Raza
Course Id:
ENG-310

2.  A business proposal is a written offer from a
seller to a prospective buyer.
 A business proposal puts the buyer's
requirements in a context that favors the
sellers products and services.
 Educates the buyer about the capabilities of
the seller in satisfying their needs.
 A successful proposal results in a sale, where
both parties get what they want, a win-win
situation.

3. • Readers may be employed in same
organization or not.
• Solicited proposal.
• Unsolicited proposal.
• It may be in competition against other
proposal.
• It may require the approval of higher ups
of your organization before submission.
• May follow strict guidelines regarding
format, content structure
• You may be free to write as it suites you.

4. Helen wanted a permission to undertake a special project.
She thought that her employers should develop a computer
system that employees could use to reserve conference
rooms. She concluded that her company needed such a
system, as she had arrived for a meeting several times only
to find out the room was reserved. As she is employed to
write computer programs, she is well qualified to write
one. However she can’t work on it without the permission
of her boss. Consequently, she wrote a proposal to them.
As she wrote, she had to think about two people, her boss
and her boss’s boss, who had to decide without consulting
other people. Because her employers had no specific
guidelines, she could use any format, structure, content to
write her proposal. Furthermore she did not need anyone
else’s permission to write proposal, although she would
need an approval for sending it to another department.

5.  Helen wrote an unsolicited proposal.
 There is no competition in this case.
 It is purely based on her own merits.
 Her audience is her boss and her boss’s boss.
 It must be persuasive one.
 She also needed permission to work on this
project.

6. To begin with, three people wrote it . The writers
were a producer, a script writer and a business
manager, seeking funds from a non-profit
organization and the federal government to
produce television programs. The department
learned that the government was interested in
making programs about the environment. To
learn more about what government wanted, the
writer obtained copies for “Request for
Proposals”.

7.  It is a solicited proposal type.
 There is a competition in this case.
 Here the audience is Government officials and
member of NGOs.
 It is necessary to know about the reader’s
requirement s.
 Govt. receive many proposals in a day, then
select the best one.

8.  Govt. officials scrutinize some proposals.
 Send them to experts across the country for
further review.
 Experts sent back the summary or review to
govt.
 Govt. decide which one to fund based on best
reviews.
 Many people involved in reading and assessing
your proposals.
 Writers, in this case, need a permission of their
higher ups too.

9. Proposal readers as
Investors or Funders . .

10.  What is the problem?
 Why you are making the proposal?
 Why they should be interested in it?
 What needs, goals are addressed by your
proposal?
 What kind of solution is the best?
 How it relates to the problem?
 What are Costs. Feasible?
 What is your capability?

11. => Basically, a framework to answer all these
questions.
=> Applicable in all previously described situations.
=> Information or proposal is divided into ten main
topics or headings.
=> Even, in the briefest proposals, following four
are mandatory
 Introduction
 Problem
 Solution
 Costs

12. Be Persuasive . .

13. 1. Introduction
2. Problem
3. Objectives
4. Product
5. Method
6. Resources
7. Schedule
8. Qualification
9. Management
10. Costs

14. Topic Reader’s Questions Persuasive Points
Introduction What is
Communication
about?
Briefly, I propose to
do the following
Problem Why is the proposed
project needed?
The proposed action
addresses a problem
that is important to
you . .
Objectives What features will a
solution to this
problem need in
order to be
successful?
A successful solution
must achieve the
following objectives.
Product How do you propose
to do those things?
Here is what I plan to
produce and how it
will work effectively
at achieving
objectives.

15. Topic Reader’s Questions Persuasive Points
Method
Are you going to be
able to deliver what
you described here?
Yes, because I have a
good plan of action ,
the necessary
facilities,
equipments,
resources etc.
Resources
Schedule
Qualifications
Management
Costs What will it Cost? The cost is
reasonable.