2. After researching the inside
experience for the past 10 weeks
I have found that the social film
genre is a new way to get the
audiences more involved with the
film. It is an experiment to see if
social film works and in my
opinion I believe that social film
will become more popular in time
3. Connecting people.
The inside experience is a way for people to join together and as
a community help the character (Christine) escape her kidnapper.
I think it’s a good way for people to experience film in a
completely different method where they can relate to one
another.
FaceBook pages, twitter and YouTube all had dedicated the inside
experience on there sites so the audience could talk to each
other, come together and help the character. There are also
individual pages of the characters so the audience know more
about the character at a personal level
The inside experience took place in the summer 2011 and each
week a episode of the film was shown to the audience of clues, to
help the character escape. I feel that if I knew about the inside
experience at the time I would have been more involved and
would of watch the episodes each week. Because I didn’t do this I
do not think I fully understood and felt the benefit from the
experience. Instead I watch the whole film where it is all shown
as one video on the site. I did not feel the suspense and not as
much enjoyment I think I would have done if I had watched the
videos week by week.
4. More for the advertising than film
Although Inside seems to be a success
so is Intel and Toshiba. The film was
funded by these companies and the
laptop seems to play a huge part in the
film as well.
On the inside website it is possible for
the audience to purchase the laptop on
the website. The sales for Intel and
Toshiba did increase after funding this
film. In a way I think the film is more
to advertise the laptop than to actually
show film in a new way. I also think it
has slightly ruined the inside
experience as the advertising takes
away from what the film has. Without
the advertisement I believe that the
film would have been more about the
new social film genre and people would
be more excited about it rather than
looking at the laptops to buy.
5. Similarities between the inside
experience and other social medias.
The inside experience has naturally evolved from other online
based media dramas like lonely girth 15 and reservoir hills. All
showed “webisodes” week by week to keep the audience
involved. And then there was more and more people getting
involved with the dramas and that’s when the experiment came
for the inside to see how much interest could be emerged from
the social film. I think Intel and Toshiba were involved in the
experiment to see how many people were interested and see how
the advertisement for the laptops would affect their sales.
6. Future of social film
I believe that there is a future for social film. Now that I know more
about the genre I am more willing to take part in social medias. I think
it is a good way to show film in a different light and a good way for
people to connect with each other. I think the inside experience has
started something new for audiences to be involved in and something
to look forward to in the future.
However the only down side I feel there is that this new social film
genre is very time consuming. If you have a job then there is a chance
that you will miss out on some of the action if and fall behind with
what is going on.
Right now there is a horror social film “kill cam live” happening that
involves the audience on a chat forum and the characters themselves
talking on the chat room and being on the webcam. You can talk to the
serial killer via twitter and there is a facebook page for the fans to
further go on and participate in the film.
7. References
Niveaufilm. (). inside experience. Available:
http://www.google.co.uk/imgres?q=inside+experience&um=1&hl=en&cli
ent=safari&sa=N&rls=en&authuser=0&biw=1280&bih=617&tbm=isch&tbni
d=_h41mu2IVB5zEM:&imgrefurl=http://www.niveaufilm.de/film/the-
inside-ex. Last accessed December 2011.
throng. (). reservoir hill. Available:
http://www.google.co.uk/imgres?q=reservoir+hill&um=1&hl=en&client=
safari&sa=N&rls=en&authuser=0&biw=1280&bih=617&tbm=isch&tbnid=J
OYHZsD1IyTBUM:&imgrefurl=http://www.throng.co.nz/reservoir-
hill&docid=W. Last accessed December 2011.
wikipedia. (). lonely girl 15. Available:
http://www.google.co.uk/imgres?q=lonely+girl+15&um=1&hl=en&client=
safari&sa=N&rls=en&authuser=0&biw=1280&bih=617&tbm=isch&tbnid=3
4x4KpviC_c2sM:&imgrefurl=http://en.wikipedia.org/wiki/File:Lonelygirl
15. Last accessed december 2011.
