1. Ins, Outs, and What To Do Next!
Presented By Nate Stockard
President – Blue Atlas Marketing

2.  “Over 135 million professionals use LinkedIn to
exchange information, ideas and opportunities”
– Linkedin
 23,828,271 Unique Visitors in September of 2011
– Compete.com
 “is a business-related social networking site.”
– Wikipedia

3.  Creating Connections / Growing Your Database
(DB)
◦ Networking
◦ Prospecting
 Finding a Job / Finding an Employee (HR)
 Promoting Your Business (PR)
◦ Driving Traffic To Your Website
◦ Establishing Credibility / Becoming An Expert

4.  Social Media’s Place in Marketing and Business
◦ Not The Ultimate Solution
◦ Challenge To Start From Scratch (with no other contacts)
◦ Integrate Into Every-Day Business
 Setting Goals
◦ Purpose of Linkedin In Marketing Mix
◦ Metrics To Gauge Success

6.  Linkedin Progress Bar
◦ Basic Info
 Title, Summary, Experience
 Education
 Additional Information
 Picture
 Recommendations
 Links
 Optimizing Your Profile For Keyphrases
◦ DB – Words That Describe Your Products / Services
◦ HR – Words That Describe Your Experience Or Desired Position
◦ PR – Words That Describe Your Business

7.  Title – Insert Keyphrases
 Summary – Professional Experience &
Goals, Specialties
◦ Short paragraphs, to the point (think Ad Headings)
◦ Well-written, no typos
◦ Specialties – One-liners, make it like a bulleted list
 Experience – Use keyphrases throughout, but be
honest
◦ List successes rather than what you did
◦ Easy-to-read descriptions

8.  Education – Alumni connections, certificates, formal
training
 Picture – Professional Headshot!
◦ Head-only
◦ No cut-outs, vacation photos, party pics, etc.
 Recommendations – Helps in searches
 Links – Select Other – Keyphrases in site link
 Controlling What Is Public Info
◦ Edit Public Profile Link, Check Boxes

9.  Companies -> Add Company
 Basic Info
◦ Description, Specialties List
◦ URL
◦ Industry, Type, Status
◦ #of Employees, Year Founded, RSS Feed
 Other Info
◦ Logo, Related Companies

10.  Products and Services
◦ Descriptions of Products and Services
◦ Images
 Variations Of The Page
◦ For Different Types of Users (i.e. US vs. Global)
 Analytics
◦ Page Views, Unique Visitors
◦ Clicks!

11. Setup Is Over, How Do I Use It?

12.  Start Engaging Is Usually First On List
 Listen First, Then Engage
 Find Areas That Suit Your Focus
◦ DB – Groups Geared For Target Market
◦ HR – Groups For Companies You Want To Work For
Groups For Type of Employee Your Want To Hire
◦ PR – Groups Geared For Target Market

13.  Groups
◦ Discussions
◦ Members
◦ Links
◦ Promotions
◦ Jobs
 Q&A
◦ Become an Expert
 Find Questions, Post Answers
◦ Post Questions To Start General Discussions
 Status Updates
◦ Debate On Value, Always Worth Exposure

14.  Digging Deeper Into Groups
 Maximizing Your Connections
 Expanding On Each Use Area (DB, HR, PR)
 Posting Jobs
 Ads – How To and Why

15.  nate@blueatlasmarketing.com
 Twitter: twitter.com/natestockard
 Facebook: facebook.com/nate.stockard
 Linkedin: linkedin.com/in/natestockard