1. Social Media Branding Ideas

2. Social Media
Marketing
&
What we need
to do…

3. What is important on the social media Site…
What is important on social media sites…
…we need to address
your target market!
…we need to build the
right infrastructure! …we need to utilize
Social Media
…we need to create a
unique branding!
…we need to engage
with your fans!
…we need to build a
strong community!
…we need to
communicate with fans!
…we need to cross …we need to generate
promote! quality content!

4. Public Appearance: Social
Media Profile and Website Social Media URL’s on business
need to be mentioned. cards, flyers, etc.
Incentives for fans to like your
social media pages!
Blogs + Stories! Interviews!
Cross Promotion Fan Engagement Content Creation Monetizing

5. Values and Benefits
Values and Benefits
Overall Mission:
In order to run a successful social media campaign for Lorenzo and his products, we need
to transform your social media profiles into sources of great content and places to go for
entertainment!
We need to:
• Give Value
• Entertain People
• Give valuable tips about relationships
• Create original content
• Build Fan Relationships
WHY this is the way to go?
People need a reason to like your Facebook page and/or follow your twitter!
What we offer is valuable, entertaining information about Lorenzo Neal, his goals,
products, mission, etc.

6. Identifying Your
Target Market Online

7. Target Market
Analysis

8. We need to build a
Branding for Lorenzo Neal.
We suggest to focus on
these three aspects for now
The Player The Business Mogul Man of Opportunity
• Connect with your fans all over • Let people know about your • Let people know about your mission
Social Media and the Internet projects, products, ventures, etc .
• Spread the message about the
• Build personal relationships with • Build business relationships opportunities you create for other
your fans football players.
• We will target potential investors,
• We will target people who talk and people interested in your • We will target football players with
about you online, and who are loyal products. business ideas, etc.
fans.
• Informative Character. Inform about • Informative Character. Inform about
• It is very important to build a loyal your business ventures. opportunities.
fan base – these people will spread
the word for us. • Introducing marketing opportunities • Introducing business opportunities
VIRAL EFFECT! BUILD BUSINESS RELATIONSHIPS BUILD BUSINESS RELATIONSHIPS

9. 1. Fans
Interests:
• Lorenzo Neal
• Chargers
• NFL
• Charger Players
• NFL Players
• Former NFL Players
2. Business Partners
Interests:
• Interests related to your products and related to the
businesses you are involved in
• Sports, Football, Athletes, etc.

10. 3. Former Football Players
Interests:
• Career Opportunities
• Career after Football
• Business Opportunities
• Investing
4. Consumer (B2C)
Interests:
• Interests related to your products.
• Sports, Football, Athletes, etc.

11. Finding your Target Market
Facebook Groups and
Keyword Searches

12. Facebook groups
We will join groups
that are targeted
toward your audience,
using keywords for
each different
category.

13. Facebook groups

14. Facebook groups

15. Facebook groups

16. Social Media Mentions
• We have tools that allow us to look
up tweets and posts and see what
people say about Lorenzo Neal or
other keywords like “former NFL
players”, etc.
• We can directly target these people
and direct them to your fan page or
twitter profile.

17. Social Media Mentions

18. Social Media Mentions
• We have tools that allow us to look
up tweets and posts and see what
people say about Lorenzo Neal or
other keywords like “former NFL
players”, etc.
• We can directly target these people
and direct them to your fan page or
twitter profile.

19. Content Creation
First, we will start creating content for
our Social Media Campaign:
- Customized Facebook Page (with
clickable links to your website)
- Posts and Tweets
- Tips and Valuable Information Content Creation
- Spotlights
- Blogs
- Video Slideshows
- Content Plan for blog and Social Media
Profiles

20. Status Quo
CQ/s/dark

21. Goals
Goal 1: We need to create
you a so called Facebook
Timeline Banner and brand
your Social Media Profiles.
Goal 2: We definitely need
to focus on increasing the
number of Facebook fans by
utilizing tactics like fan
incentivizing, referral
programs, treasure hunts,
voting contests, etc.

22. Goals
Goal 3: We need to improve
the aesthetics of your
Facebook page! Besides
creating tabs on your page
(Welcome, Videos, Offers,
etc.), we need to brand you
Fanpage.
Goal 4: We need to increase
the quality of your posts,
publish valuable tips, create
special Facebook events, ask
questions, engage with fans.

23. Goals
Viddy, the social video editing and sharing app, isn’t just racking up millions of ordinary users,
but a whole host of celebrity participants, too, including Justin Bieber. From sports stars to TV
presenters to rappers, these well-known personalities love sharing 15-second bursts of video
with their fans. We have gathered our selection into one digestible list, complete with a sample
clip from each user. @Lorenzo, you can also share 15-second bursts of videos with your fans and
build your own community on Viddy.
http://mashable.com/2012/05/16/viddy-celebrities/

24. Random Acts of Kindness
Here are some other ideas:
Random Acts of Kindness!
People benefiting from random acts of
kindness – that is a wonderful thought.
It does not only have to be a thought.
We could start an initiative to give out
random acts of kindness to people on
Facebook and twitter looking for “help”
or “support”. The concept is simple: We
could search for people in need of
something (help, support, clothes, food,
etc.) and then provide these people
with what they need!
© Majestic Social Media – Full Service Social Media & SEO

25. Random Acts of Kindness
8,000 Fans = $1,500 Another idea is to do a charitable
donation for people in need of help!
7,000 Fans = $1,000 We will tell our fans:
“Do you want to help people in need?
Just share our fan page on your
6,000 Fans = $500
Facebook timeline and we will donate
Now!
$500 when we reach 6,000 fans, $1,000
5,000 Fans when we reach 7,000 fans and $1,500
when we reach 8,000 fans!”
This campaign is temporary and will run
for only two months.
You determine the amount of the
donation! This is just a suggestion!
© Majestic Social Media – Full Service Social Media & SEO

26. Find 5
differences

27. Strengthen the
relationship with Your
fans!
We want that your fans feel that
Lorenzo is their personal friend!
Therefore we want to give the fans
some more personal information on
Lorenzo, his every day life, his
engagement, his personal experiences,
his nicknames, his pasts, funny fan
stories, family stories, etc.

28. Contest Suggestions!
Photo Tag YourselfContest
Tagging
Photo Tagging
In this contest, we upload a photo
album of your logo or picture to your
Fanpage. Ask your Fans to tag their
name to a photo to win a prize. To
maximize this contest model, upload 1
picture every few days to encourage
Fans to keep returning to your page.
This is great for expanding your reach because when
someone is tagged in a photo, all their friends see it!
© Majestic Social Media – Full Service Social Media & SEO

29. Social Scanning
For any merchandising or offline tactics, utilize QR codes. You can program them to
direct people to your website, Facebook page, twitter page, whatever!
If you have a smart phone scan this QR code, it will go to your website!

30. QR CODES – SOCIAL
SCANNING

31. Twitter

32. Hashtag Promotion
We will conduct searches like this one,
where we search for Tweets about
“Lorenzo Neal”, “Former NFL Players”, etc.
This tool lists all the Tweets containing the
particular keywords that we chose.

33. As you can see, all these tweets are about “Lorenzo Neal” – we can
target these people directly and follow them. If they follow us back, we
know they are interested in your blog/our tweets.

34. #LorenzoNeal #FormerNFLPlayers
#Chargers
#FormerChargersPlayers
#CareerOpportunity
#NFL
We will utilize Hashtags, related to your
products/person, etc. in order to further
push and market your site.
#LorenzoNealProjects
#Fanfood
#Athletes
#AmericanFootball
#FootballCamps

35. Hashtag Promotion – We will tweet using these hashtags so others can see our
tweets and click on your website.
Every 30-40 minutes,
Every 2 hours, someone
someone uses the
uses the Hashtag
Hashtag
“NFLPlayers”
“AmericanFootball”

36. Follow Profiles
Connect with other people, websites, and brands and begin tweeting and messaging
with them on twitter. Their fans will see these tweets. This tactic will give you more
exposure and bring more followers.
Chargers
150,000 Followers
NFL
Over 3.5 Mio
Followers

37. Website

38. We highly
recommend to
add share or
like buttons to
your posts so
that your web
visitors can
share them
with their
friends!

39. Social Media is all about…
Communication
Branding
Blogging
Interactivity
Engaging

40. www.MajesticSocialMedia.com
Social Media Plan & Strategy