Nabilla J is an unconventional and creative artist who introduces new elements to the music industry. She is not afraid to try new and controversial approaches in her music videos and merchandise. The document describes her quirky artistic style and how she connects with her target audience of unique and original young people through bold visuals and consistent branding across her music and promotions.

1. As I have said numerous times, Nabilla J is a quirky,
vintage artist who introduces new elements in the music
industry that no other artist has done. She is not afraid
to try new things or to mock other genres as she knows
her target audience will understand her creative and
controversial ways in music videos and ancillary
products.
Striking mise-en-scene/ location
She familiarises her target audience
with her strong visual
settings/imagery so therefore
instantly creates an image on
herself that is bold, daring and
quirky. This is part of banding
image. These bold settings relate to
the genre of the music video and
song genre.

2. The font for Nabilla J is elegant and
simple so that it can allow any
strong/bold imagery she will have in her
album cover to overtake it, but work in
harmony with the background.
The handwritten font design originally
came from Kate Nash who also used
handwritten fonts for her album cover
because her lyrics were like a diary. The
font will represent the lyrics and remind
the audience that once they are listing to
her songs, they have permission to look
‘inside her diary’.
Consistency of fonts on advert
and digipak, fonts will become
recognisable towards the target
audience.
As well as consistency in fonts, we thought
the costume of Nabilla J is very important as
first impressions count. Her iconic hairstyle
is striking and therefore remains the
same/similar throughout her music video and
in the digipak and advertisement. Our target
audience like to experiment with hairstyles
and will therefore be able to relate with
Nabilla J. This hairstyle idea was taken from
our mood board because believe it adds to
the vintage dress-sense. The leather jacket
also does the same purpose.
From Music video
From Digipak

3. Although we didn’t directly take a
photo from the music video for the
album cover, but we did uses the
same location (Paget Street) to take
the photos for the album photos.
This was beneficial as Paget Street
is a vintage street so by using the
same location would instantly
encounter the quirky Indie pop
genre.
In our music video, Nabilla J is presented with a lot of close ups, mediums shots
and tracking shots. This is used frequently to allow Nabilla J’s face to be familiar
with her target audience so that they will be able to recognise her; this is very
important seeing as this is her very first music video and album.
Our target audience are ‘Filthy Angels’, they are unique,
original and live for the extraordinary. They never take things
for granted and always mock people who have lost their trust
with them. Fashion, Music and Art are what their key interests
are and they are creative individuals. They wish for peace and
harmony in the world, in the meantime, its all about living life
like every day is your last. They live by the motto “you only
live once”
Age: 16-24
Gender: Girls 90% boys 10%

5. As you may have known, Nabilla J is a big
user of social networking sites so that she
can connect with her fans regularly, as they
too are a constant user of social networking
sites. Most of her updates on her album will
be done via the three shown here and this
is a cheaper, more effective way to do so
rather than wasting thousands on TV
adverts.

6. As you may have known, Nabilla J is a big
user of social networking sites so that she
can connect with her fans regularly, as they
too are a constant user of social networking
sites. Most of her updates on her album will
be done via the three shown here and this
is a cheaper, more effective way to do so
rather than wasting thousands on TV
adverts.

7. As you may have known, Nabilla J is a big
user of social networking sites so that she
can connect with her fans regularly, as they
too are a constant user of social networking
sites. Most of her updates on her album will
be done via the three shown here and this
is a cheaper, more effective way to do so
rather than wasting thousands on TV
adverts.

8. As you may have known, Nabilla J is a big
user of social networking sites so that she
can connect with her fans regularly, as they
too are a constant user of social networking
sites. Most of her updates on her album will
be done via the three shown here and this
is a cheaper, more effective way to do so
rather than wasting thousands on TV
adverts.