HOW EFFECTIVE IS THE COMBINATION OFYOUR MAIN PRODUCT AND ANCILLARYTEXTS?
INTRODUCTION A promotion package for the release of an album, to include a music promo video, together with; a cover for its release as part of a Digi-pack, a magazine advert for the Digi-pack (CD/DVD package). The idea was that we had to produce a coherent package with a house style and that worked together to attract audiences to the actual product.
Digi-Pack Mise en Scene: London, Colour scheme: Sepia Including: The london Colours, such as bus, the pub, and the browns and reds tube station. #FCD48E, #E40345Costume: The mainactor is wearing amaroon Harringtonstyle jacket in ourmusic video. All photos are of the locations we filmed at. Also the objects which were our main objects we used in Font: Sans-Serif our music video. Props: We used cigarettes, beer in Font: Brit Pop, used in white to our music video. contrast on top of the Red bus. This is for the band name logo.
Costume: We used animal masks in our music video, to Magazine advert Colour scheme for my magazine advert: Vintage looking colours, black make it different and a lot more and browns #060f18 interesting.Blurry effecton the edgeto give it thatvintage look. Adverts describing where Font: The same, Sans-serif Mise En Scene: you could find the music The pub setting has video, which stores. been used again for my magazine advert.
Music Video (Pub scene) Mise en scene: The same pub location has been used throughout the music video.Props:Animal mask Colouring: The same vintage tint, this has Costume: The main actor is been created by the reflectors we used. We wearing the same maroon used different lighting rather than RGB in the Harrington style jacket. ancillary texts.
WAS MY PRINT WORK COHERENT? I personally think my print work was quite coherent, I connected well with keeping to the vintage looking theme throughout both for, the Digi- pack and my magazine advert. I kept very closely to my house style in terms of colouring and the font work. During my research that this was the case in most promotional packages, not just for the Brit-pop genre. I also tried to carry this through the same style in both ancillary pieces and our music video. For the same style for the photos I took, I had to use the same levels of RGB on photoshop, so the photos would look the same vintage look.
WAS OUR MUSIC VIDEO COHERENT? I think that for the most part of our music video it is very coherent, we kept the costumes and the same actors throughout the video. We also made sure that the style was kept the same throughout, by using the same props, The rabbit and pig masks, and the locations the same. Because I added different levels of RGB to my print work to make a vintage looking style, we tried to create a similar colouring to the music video itself by making it dimmer, and changing it by using reflectors and reflecting LED lights off the wall.