This is a presentation made during the National Leadership Development Seminar (NLDS) of AIESEC in Togo held from 10 to 13 May 2012 with the participation of 120 delegates from Togo, Burkina-Faso and Benin. The presentation is about Introduction to Social Business. The objective is about introducing the concept of Social Business.

1. Introduction To
Social Business
Duration: 45 min Facilitator : Mohamed N. SOUMANOU

2. FLOW
Introduction
A. What's Social Business ?
1. Definition
2. Social Entrepreneurs
3.Social Business Characteristics
B. Examples of Social Business
C. Career Opportunities in the field
D. Wrap up

3. Quotes from
Muhammad Yunus,
Founder of the Grameen Bank

4. A. What's Social Business ?

5. 1. Definition
A Social Business is a financially
sustainable organization that directly
serves the needs at the Bottom of the
pyramid (BoP) through its products or
services.

6. BoP

7. BoP

8. 2. Social Entrepreneurs
Social Entrepreneurs are people, who
don't want to choose between making
money and making a difference.

9. 3.Social Business
Characteristics

10. Social Business are organizations
which:
Offer a new product or service, meeting
the needs of low income people.

11. Social Business are organizations
which:
Make an existing product or service
accessible to lower income population,
meeting their needs.

12. Social Business are organizations
which:
Innovate in the process, including
vulnerable people on the production
chain.

13. Social Business are organizations
which:
Develop a governance model which
empowers the population benefited
from the business.

14. Social Business are organizations
which:
Have potential to increase scale or to be
replicated.

15. Social Business are organizations
which:
The activity which generates income is
integrated with the social impact
generated.

16. Social Business are organizations
which:
Have Double bottom line:
financial profit + social profit
or
Triple bottom line:
financial profit + social profit +
environmental profit

17. Social Business is different from:
Corporate Social Responsibility (CSR),
meaning traditional companies which
dedicate part of its budget to social
activities.

18. Social Business is different from:
Traditional NGOs which generate
income from an activity which is not
integrated with the social impact.

19. Social Business is different from:
Green Business, meaning organizations
which product / service has positive
environmental but not social impact.

20. Social Business is different from:
Traditional companies which develop a
strategy to target the Base of the
Pyramid (BoP), but the main goal is to
increase profit, not to meet the needs
of this population.

22. B. Examples of Social
Business ?

23. Grameen Bank
Offers productive credits to low income
population, offering lower interest rates but
which still enable the bank to be self
sustainable. Several microfinance
institutions were created replicating this
model.

24. Aravind Eye Care
By innovating in the process, Aravind made
cataracts surgery accessible for low income
people, reducing blindness. Pricing strategy
allows poor people to be operated, and at
the same time allows Aravind to expand its
activities.

25. Lifestraw
A portable and extremely easy to use water
purifier. Sold at low cost, it avoids diseases
in the poorest regions of the planet.

26. Kopémé SUN, Light for all
This is an initiative of a social business based
in Togo named Kopémé Group. Kopémé
SUN, aims to provide low cost solar lamp to
poor people in villages and help them avoid
the usage of toxic kerosene lamp.

27. Movirtu is enabling Mobile technology for the
BoP.

28. Other References

www.edgetalents.net

www.ashoka.org

www.changemakers.com

www.youthventure.org

www.AcumenFund.org

www.Nextbillion.net

www.avise.org

www.movirtu.com

www.songhai.org

29. C. Career Opportunities

Global Business Associate Program (GBA
Program of EDGE : www.edgetalents.net

A * Year Apprenticeship of Ashoka:
http://www.ashoka.org/staff-app

Etc.

30. Wrap Up

31. Thanks !
For more information, you can get in touch with:
Mohamed Nassirou SOUMANOU
National President of AIESEC in Togo
Social Business Entrepreneur
Consultant in Organization Management
Email : nassiroun@gmail.com / nassirou.soumanou@aiesec.net