TRAINING #8 – Train the Trainer – How can you support social entrepreneurship?

1. Online Training
Train the Trainer – how can you support Social Entrepreneurship?

2. Train the Trainer– how can you support Social
Entrepreneurship?
Welcome to this onlinetraining. Thistraining is aimed at business support organisations, sectoral agenciesand public authorities which would like to
knowhow theycan better support Social Entrepreneurshipintheir region.
For yourindividual learningexperience, youcan clickyour way throughthis presentation at yourown pace.
Yellow boxes like this one will let youknowwhento consult another source of information likea video.
But now, let’s get started!

3. Train the Trainer– how can yousupport Social
Entrepreneurship?
SocialInnovation,SocialEntrepreneurship– therearemanydifferenttermswhich areallcorelatedto eachother.
Tobegin with,wewill havealookatsomebasicterminology.
Afterthis,expertson SocialEntrepreneurshipandbusiness supportwill sharevaluableinsight in whatcharacterizesSocial
Entrepreneurshipandadvice onhowyoucansupportSocialEnterprisesin yourregion.

4. What is SocialInnovation?
Social Innovationis a growing trend, as it proposes new solutions tothe social and environmental challenges aroundthe world. Thedefinition
and vision of social innovation changesfrom individual to individual and from regionto region which complicates the implementation of policies and
actions to support and finance Social Innovation.
ASISproject’s main objective was to produce a new and common vision of social innovation for the AlpineSpace area.

5. What is SocialInnovation?
ASIS project defines Social Innovation as follows:
 A new answer to social needs or societal challenges, regardless of the nature of innovation (technology,
services, new uses…)…
 … through a collaborative approach that involves beneficiaries, users and affected stakeholders…
 … that has a positive, sustainable and measurable impact.

6. What is SocialInnovation?
This diagram shows the correlation between social outcome and levels of collaboration.
As you can see, innovations with a high level of collaboration and high social outcomes are considered social
innovation.
Asocialoutcomemeans thattheinnovation
process (the process aswell asthefinaloutput/
“solution”)tackles asocietal issue andhasa
positive andsustainable impactonthe
community.

7. What is SocialEntrepreneurship?
A social enterprise combines entrepreneurial activity with a social purpose. Its main aim is to havea
social impact, ratherthan maximise profit for owners or shareholders. Businesses providing social
services and/or goods and services to vulnerable persons are a typical example of social enterprise.
(Source: European Commission, Export group on Social Entrepreneurship)

8. What is the differencebetween a Social
Enterprise andCorporate SocialResponsibility?
Inrecent years, Corporate Social Responsibility (CSR) became moreand more popular.
Manycompanies began to understand that they canalso contributeto positive changeand that consumersaremore likely to support a companythat
is involved insocial projects.
But what is the difference between a CSR program and a Social Enterprise?
While Social Enterprises are founded on the very idea of addressing a perceived need and producing social benefits, CSRprograms represent only one
part of the corporation and aim at creating a social impact underthe ultimate guideline of creating profits.
(Sources:ProsperStrategies)

9. What is the differencebetween a Social
Enterprise andCorporate SocialResponsibility?
Social Enterprise Output: social impact
Motivation:
social issue
Means: alternative
business models
Corporate Social Responsibility
Output: profit,added
value of social impact
Motivation:
business idea
Means: social
program

10. Theory of change :
what does this mean?
A comprehensive description and illustration of how and why a desired
change is expected to happen in a particular context (…). It does this by first
identifying the desired long-term goals and then works back from these to
identify all the conditions (outcomes) that must be in place (and how these
related to one another causally) for the goals to occur.
(Source: Center for Theory of Change, www.theoryofchange.org)
Developing a theory of changeis crucial for social entrepreneurs, not only to map their ideas and goals for themselves, but also to show to potential
investors orfunding bodies how exactly theyintend to create the social impact their companyis promising.

11. What is SharedValue?
Shared value is a management strategy in whichcompanies find business opportunities in social problems. While philanthropyand CSRaim at “giving
back” or minimizingthe harmbusiness has onsociety, sharedvalue focuses companyleaders on maximizing the competitive value of solving social
problems in new customers and markets,cost savings, talent retention, and more.
(Source:Porter& Kramer(2011) CreatingSharedValue,HarvardBusinessReview)
Food forthoughts :
Canyouthinkofanexamplewhereasocial problemhascreatedbusiness opportunities forcompanies?
TheCOVID-19crisis has provided us with manyexamples of companies stepping up and developing goods and services needed in the crisis situation.
But there aremanyother examples such as companies producing solutions for people with special needs orhousehold goods from recycledmaterials.

12. What are the commonsocietalchallengesin
Alpine Space?
Based on research,ASISproject has identified three main challenges inthe Alpine Space areawhich canbe tackledbySocial Innovation:
1) Depopulation inruralandmountain areas,andthe urbandegradation,
2) Unemployment,
3) Lackofhealth andsocial careservices.
Moreover, ASISidentified climate change as a cross-cutting challengewhichwill impact all sectors inthe Alpine Space and will therefore need new
approaches to tackle its influence.
Tackle depopulation in rural and
mountain areas, and urban
degradation
Tackle unemployment
Face the lack of health and
social care services
Transversal topic: climate change

13. Socialchallengesas a business opportunity
Social challenges don’t stop atborders!
Especially inthe Alpine Space area, societies face similar problems which canalso bea business opportunity for businesses and entrepreneurs.
Encourageentrepreneursto enlargetheir horizonand take a look across the border to:
 explore new potential target markets with similar circumstances, challenges and needs;
 learn about differences to yourown region which youcan integrate into yourbusiness idea;
 exploit cooperation opportunities with actors from other countries and regions – they might be facing similar issues and it might be
worthwhile joining forces.
In the ASIS project, we collected a multitude ofSocial Innovation projects, initiatives, social enterprises andother best practice examples from the Alpine space countries.
Have a look at our initiatives section on the ASIS platform toget inspired andfindfuture cooperation partners!

14. How does the EU support socialenterprises?
Social Economy Europe
Social EconomyEurope(SEE) was created in November2000with
the purpose of establishing a permanent dialogue between the
social economy and the European Institutions. SEE members are
the European organisations of mutualand cooperative insurers, non-
profit healthcare players, health mutuals and health insurance
funds; industrial and service cooperatives; foundations,
associations of general interest, work integration social
enterprises, paritarian institutions of social protection, ethical
banks and financiers, and the EuropeanCities and Regions for the
social economy.
European Parliament’s Social Economy Intergroup
TheEuropeanParliament’s Social EconomyIntergroup,
formedby 80MEPs of 6political groups, is a European
Parliament informal body of key importance when it
comes to mainstreaming the social economy perspective
into the legislative and non-legislative work of the
European Parliament. Furthermore, it serves to ensure a
permanent dialogue between all European Institutions,
Member States and the social economysector.

15. European ActionPlan
for the SocialEconomy
To support and foster social entrepreneurship throughout the EU, the European Parliament’s Social
Economy Intergroup has asked Social Economy Europe to carry out this initiative and work on an action
plan for the EU.
The first drafts already published foresee 3 objectives:
• Objective 1: Recognise the social economy as a transversal actor in the main socio-economic policies of the
European Union
• Objective 2: Promote the convergence and coordination of the different public authorities involved in the
promotion of the social economy by defining strategic objectives and benchmarks at EU level
• Objective 3: Foster a conducive ecosystem for the growth of the social economy in Europe, improving its
contribution to key EU objectives and allowing social economy enterprises to take full advantage of the single market
and of EU funds and financial instruments
The European Action Plan for the Social Economy will be published in autumn 2021. See more information here!

16. Socialentrepreneurship:challengesandbusiness
potential
Whatis characteristicof Social Entrepreneurship?
Whatspecific challengesaresocial entrepreneursfacedwithandhowcan theybesupported best? Whichfactors cancontributeto thesuccess ofsocial
enterprises?
Kristina Notz is Executive director at the Social EntrepreneurshipAkademiein Munichwhich offers various programs of Social Entrepreneurship
education underthe mission of ”Education for Societal Change“.
Watch the the interview with Kristina Notz on the business potential and challenges of Social Entrepreneurshiphere
After watching the video, please come back to this presentation.

17. Socialentrepreneurship:challengesandbusiness
potential
As we just learnedin the interviewwith Kristina Notz, the main characteristics of social entrepreneursare their attitude towards societal
challenges as well as their approach of tackling them.
Societal challenges are seen as an opportunity ratherthan anunsolvable issue and social entrepreneursarekeenon developing long-term
solutions for these issues which often involves innovative business models and financingmechanisms.
Thereis a temporal aspect to social entrepreneurshipas developing a theory of change inorder to create a real impact takesa lot of time.
createa real impact takes a lot of time. Communication about a social initiative also takes additional effort as innovativebusiness models need to be
effort as innovativebusiness models need to betested and indicators for success measurement need to be developed.
bedeveloped.

18. Socialentrepreneurship:challengesandbusiness
potential
Inaddition to theemphasis on communication, it is important to establish how much money a social initiative needs at what point in time and who
the potential funders can be. It is also relevant to build an ecosystem and createa network which can support the initiative financiallyand on a
practical level. In order to expand a network,entrepreneursshould spread their ideas and their motivation as widely as possible.
When it comes to support that social entrepreneursneed for their projects, we come backto the conceptof the theory of change. Social entrepreneurs
need conceptualizethe concrete steps they will takein order to reachtheir long-term goals and achievethe ultimate impact. It is also a question of
connecting their impactmodel with their business model which canbe a difficult task, but it is important to focus on both models.

19. How to better support Socialentrepreneurship:the
ASISapproach
Inthe ASIS project, wedeveloped policy recommendations to support Social Innovationwithin the Alpine Space. Of course, social entrepreneurship
was one of the main topics that was identified as particularly important throughoutall countries. After a thorough analysis of the current SI policies in
all Alpine countries, the ASISpartnersconsulted with stakeholders from different areas and finally developed recommendations concerningthe three
following topics:
Recommendations Short Synthesis
Promote innovative grants and funding
opportunities for Social Innovation (SI)
Develop collaborative infrastructure to increase innovative funding schemes. Launch cooperative, participatory and
cross-disciplinary calls for proposals. Adapt regional and economic promotion and development.
Support social entrepreneurship
ecosystem
Having specific actions toward social entrepreneurs to support them in the emergence and development of their
project.
Integrate social innovation approach in
public action
Institutionalized linking of public and private networks. A network of SI ambassadors within public institutions.
Integrate social innovation approach in public action. (SI competitions). Strengthening cooperation between public
and private actors to create networks and new ways of collaboration.

20. Recommendationsto support the social
entrepreneurshipecosystem
Ina nutshell,the ASISpartners identified the following recommendations and actions toward social entrepreneursto support themin the emergence
and development of their projects:
Want to learn inmore detail about the ASISPolicy Recommendations? Join the discussion inour forum!
Acknowledgeandboostsocialentrepreneurshipandsocial
economyasaleverforsocialinnovation- clarifythecontribution
ofsocialentrepreneurshiptosocialinnovationandthelimitsto
prevent
Createadapted spaces / labstogive the opportunity to
citizens tocollectively experiment andtransform ideas
intoprojects
Createspecificsocialhubsorsocialincubatorstosupportsocial
entrepreneursfromtheideatothebusinesslaunchandafterthat
forthedevelopmentandconsolidation- scaling-upphases
Develop communication action towardthe traditional
entrepreneurship ecosystem (accelerators, incubators,
chamber ofcommerce, development agencies…)
Play an active role in social entrepreneurship projects as
a public actor
Encourage networks andknowledge sharing among
social enterprises hubs at national andinternational
level

21. Congratulation, you have completedthis
training!
Thankyoufor completing this online training about Train the Trainer – how can you support Social Entrepreneurship?
To test the knowledgeyoujust acquired, take the QUIZand see how much you have learnedabout Social Innovationtoday!