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Social media introduction
- 1. SOCIAL MEDIA
- 3. No time spaceAnnual cocktail
- 4. DEFINATIONS Wikipedia: "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ MIKE VOLPE( VP Marketing): It’s media with a social component
- 5. TYPES OF SOCIAL MEDIA SHARE NETWORK PUBLISH Mike Volpe categorizes social media based on their uses Share Publish Network
- 6. SOCIAL MEDIA TOOLS INCLUDE: Weblogs(blogs) & MICROBLOGs forums and online communities social networks multimedia sharing social bookmarking rich site summary/ real simple syndication (rss) readers
- 7. SOCIAL MEDIA AND THE CONSUMER Consumers (of info) behave differently now. Social media allows the consumer to: Meet at different places To share content thus spread a voice To influence To comment regroup on communities consume more user generated content take part in online conversations and are happy to communicatewith brands
- 8. WHY BE INVOLVED INSOCIAL MEDIA? EXPOSURE TO YOUR TARGET AUDIENCE INTERACT WITH YOUR TARGET AUDIENCE SHARE YOUR BUSINESS PERSONALITY CAN BE USED AS A TOOL TO CONDUCT MARKET RESEARCH
- 9. FOR THE RECORDS GH - 24,791,073 population (2011) - Country 1,297,000 Internet users as of Jun/10 999,600 Facebook users on June 30/11, 4.0% penetration rate. NG - 155,215,573 population (2011) 43,982,200 Internet users as of Jun/10 3,377,300 Facebook users on June 30/11, 2.2% penetration rate.
- 10. CONTINUED ZA - 49,004,031 population (2011) 6,800,000 Internet users Dec/10 4,095,280 Facebook users on June 30/11, 8.4% penetration rate.
- 11. THANK YOU www.socialmidas.blogspot.com www.facebook.com/socialmidas