Social Media: A short Introduction

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Presentation by Bob Northey, Social Traders to Social Enterprise Network (Cornwall) on 8 June 2010 in Truro, Cornwall

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  • Product/Service - what Identifier /USP - why Publics - who Promotion - where
  • Social Media: A short Introduction

    1. 1. Social Media: as a marketing tool Presentation to Social Enterprise Network (Cornwall) Bob Northey, Social Traders A short introduction
    2. 2. Social Media: as a marketing tool <ul><li>The Marketing Context </li></ul><ul><li>Product/Service </li></ul><ul><li>Identifier /USP </li></ul><ul><li>Publics </li></ul><ul><li>Promotion </li></ul>
    3. 3. Social Media: as a marketing tool What is Social media? Wiki: Social media uses internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). Social media is designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. It’s how people engage , participate and share online
    4. 4. Social Media: as a marketing tool Social Media is a rapidly growing multi-billion dollar industry with a vast array of products most of which are free to use.
    5. 5. Social Media: as a marketing tool What’s the range of Social media? <ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Micro-Blogs </li></ul></ul><ul><ul><li>Social Networks </li></ul></ul><ul><ul><li>Social Bookmarking </li></ul></ul><ul><ul><li>Slideshow, Document, Video and Photo Sharing </li></ul></ul><ul><ul><li>6. Audio Podcasting / Video Podcasting </li></ul></ul><ul><ul><li>7. Wiki Sites </li></ul></ul><ul><ul><li>8. Forums </li></ul></ul><ul><ul><li>9. Instant Messaging </li></ul></ul><ul><ul><li>10. Virtual Events </li></ul></ul>Also known as Web 2.0
    6. 6. Social Media: as a marketing tool Do you use Social media? Social media is used for both personal and business use and is accessed through the web.
    7. 7. Social Media: as a marketing tool Do I really need this? Social media is the latest addition to the marketing toolkit, but only a detailed analysis of your market will determine your choice of social media tools. Analyse your ‘publics’ Customers? Supporters? Funders? Competitors? Others?
    8. 8. Social Media: as a marketing tool Why use Social media? Marketing: Promote your business? Sales: Gain new business? Engagement: Increase customer loyalty? Research: Identify trends / niches? PR: Manage your reputation? Management: Improve collaboration?
    9. 9. Social Media: as a marketing tool Creating a social media plan
    10. 10. Social Media: as a marketing tool
    11. 11. Social Media: as a marketing tool Set up accounts with SM services How to use Social Media? www.facebook.com www.linkedin.com www.twitter.com www.slideshare.net
    12. 12. Social Media: as a marketing tool <ul><li>Is social media for you? </li></ul><ul><li>Attend a social media workshop </li></ul><ul><li>Arrange a social media consultancy </li></ul>Contact: Email: [email_address] LinkedIn: http://uk.linkedin.com/in/bobnorthey

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