Media AS Exam Part B- Key Terms

1. Key Terms
Abi Bacon

2. Cross Media Convergence

3. This is the merging or process of media
becoming one within a piece of technology.
Resulting in a technological product that allows
its audience to consume more than one type of
media text/software.

4. Example
 For example within Guardians of the galaxy a
multi-medium piece is present to the
audience, as they can consume the content
visually, as well as listen to the soundtrack,
and experience both forms of CGI animation
and live action characters on screen.

5. Synergy

6.  The coming together and/or collaboration of 2
or more companies/ institutions, in order to
achieve a common goal, and often supporting
one another within their business interests.

7. Example
 For example, The Theory of everything works
in collaboration and is based upon the memoir
‘Traveling to Infinity: My life with Stephen’-
revealing the multiple elements, consisting of
different media texts in collaboration within
the piece.

8. Technological Convergence

9.  This is the idea that as new technology is
created, this often leads to a trend/tendency
in the types of technologies formed. Evolving
other new ideas influenced from another,
resulting in them performing similar tasks, and
change the direction of the advance of new
technology.

10. Example
 For example the recent availability of 3D and 4D,
as well as the initial 2D. Revealing a correlation in
the evolution of technology, as this reveals that
the quality and experience of consuming films is
continually being developed with each newly
corresponding piece of technology, this most likely
beginning with the development of HD film.
Creating a new cinema experience, in many newly
exhibited films are now available to view, for
example, Guardians of the Galaxy is available in
both Blu-ray and in 3D.

11. Proliferation of hardware and
software

12.  The rapid increase in the creation, production
and development of technology, resulting in
an overall increase in the quantity of the
product formed often signifying the
technology’s growing demand, as well as
leading to technological evolution.

13. Example
 An increase in the exhibition of films on Blu-ray,
revealing the increased demand and development
of the availability of HD films. This option proving
available to buy for all films, though particularly
popular among spectacle orientated blockbusters,
for example The Hunger Games and Guardians of
the Galaxy, due to the increased realism and
impressive nature these films possess and thus
adopt well.

14. Prosumers

15.  This is the idea that audience members can
become producers of films, due to the
increase in the development of technology
available to us.

16. Example
 Within the film 71, Warp films use normal,
untrained actors within as their character cast,
resulting in the audience gaining the
opportunity to be involved within the creation
of a film.

17. Merchandising

18.  The marketing or promoting of the sale of
goods, in relation to promoting a certain
product.

19. Example
 The Theory of Everything was helpfully
promoted by the successful memoir in which it
was based. Also films such as Guardians of
the Galaxy, produced posters and figurines in
order to further promote and appeal to fans of
the film.

20. Co-production

21.  A fair and equal relationship between the
producers of a product and the audience/ or
market this is aimed towards.

22. Example
 Warp films work in close relation to their
audience, often granting them the opportunity
to act within their films, in order to help kick-
start acting careers.