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The MY1Nobel2037 Moonshot 
Can Lead to 
Nobel Fame & US$B Fortunes 
Mark Lee, SM MIT ‘99 
mlee@alum.mit.edu 
September 2014
What Are the “Untapped” Graph Opportunities 
Beyond Google and Facebook? 
Social Graph 
Search Graph 
US$406B* 
US$202B* 
* Market Cap (Sep 2014)
Artificial Intelligence is a US$ Billion Dollar Opportunity 
http://www.businessinsider.com/big-problems-in-tech-2014-5?IR=T&op=1 
If Artificial Intelligence is 
a US$ Billion Dollar 
Opportunity, 
How about 
Creativity?
Technology-Enabled Creativity 
Can Be 
More Valuable 
Than 
Artificial Intelligence
Creativity is NOT THE SAME as Intelligence 
http://hbswk.hbs.edu/item/6760.html 
Intelligence 
50% -85% Inheritable 
Creativity 
25% - 40% Inheritable 
The world is not limited by IQ. 
We are all limited by bravery and creativity 
Astro Teller, Head of Google X 
≠
Creativity Surpasses Intelligence 
… Albert Einstein was a good friend, too. But none of them had a mind as quick and acute as Jansci [John] von Neumann. I have often remarked this in the presence of those men and no one ever disputed me. ... But Einstein's understanding was deeper even than von Neumann's. His mind was both more penetrating and more original than von Neumann's. .... Einstein took an extraordinary pleasure in invention. Two of his greatest inventions are the Special and General Theories of Relativity; and for all of Jansci's brilliance, he never produced anything as original. 
More Creative Than 
Smarter than 
von Neumann
Serendipity Graphs 
(To Drive Creativity) 
Are Comparable to 
Google Search Graph & FB Social Graphs
Serendipity Graphs 
(similar to Google Search Graph & FB Social Graph) 
Serendipity Graph 
“See” Like A Genius 
Connects the 
Unexpected 
(New Solutions) 
Transforms the 
Creative Process
Potentially as Disruptive As Google & Facebook 
WHO? 
Purchase 
Intentions 
Social 
Connections 
Serendipitous 
Connections 
Creativity 
Social 
Interaction 
Consumption 
That Increases 
Reveals
Peter Thiel, initial FB investor, 
Focuses Upon Transformational Ideas 
4th Sept 2014 Fortune Magazine 
www.fortune.com/2014/09/04/peter-thiels-contrarian-strategy 
Brilliant thinking is rare, 
but courage is in even shorter supply 
than genius. 
“how do you do something 
fresh and new and strange 
that has never happened before 
in the history of the world 
that is a real ‘Zero to One’ kind of thing.” 
Initial FB Investor in 2004 
US$500,000 for 10.2% 
10.2% of FB Stock is about US$20 Billion
Prediction: Top 3 Companies in 2020 
Google, Facebook & a Malaysian Startup? 
http://techcrunch.com/2014/05/05/vc-fred-wilson-in-20-years-apple-wont-be-a-top-3-tech-company-google-and-facebook-will/ 
Fred Wilson of New York’s Union Square Ventures, one of the top tech investors around, believes that by 2020, the biggest tech company in the world — Apple — will cease to be the most important, and won’t even be in the top three. 
Speaking at today’s TC Disrupt conference in NYC, he predicted that the top three tech companies, instead, will be Google, Facebook “and one that we’ve never heard of.” 
A Malaysian Startup?
MY1Nobel2037’s 
Technology-Enabled 
“Symbiotic Genius” 
Creativity 
Can Lead to US$ Billions 
Mark Lee, SM MIT ‘99 
mlee@alum.mit.edu 
September 2014
MY1Nobel2037: Earning Fame & Fortune (US$ Billions) 
Fame 
Fortune 
US$400+ million 
Graph Experts 
US$3.2 billion 
Physical Graph 
Social Graph 
US$202 billion 
US$406billion 
Search Graph 
As of Sep 2014 
Serendipity Graph 
(see like a genius) 
Comparative Valuations 
MY1Nobel2037’s 
Serendipity Graphs 
Can Drive a 
US$ Billion Dollar 
Technology-Enabled 
“Symbiotic Genius” 
Company
Google Acquires DeepMind for its Graph Experts 
(US$400+ Million) 
http://deepmind.com/ 
In 2012, Carnegie Mellon professor Larry Wasserman wrote that the “startup is trying to build a system that thinks. This was the original dream of AI. 
As Shane [Legg] explained to me, there has been huge progress in both neuroscience and ML and their goal is to bring these things together. 
I thought it sounded crazy until he told me the list of famous billionaires who have invested in the company.” 
http://techcrunch.com/2014/01/26/google-deepmind/
Google Acquires Nest for its Physical Graph 
(US$3.2 Billion) 
Google's acquisition of Nest .. the buying price of $3.2 billion was much higher than the company's $800 million valuation 
… the knowledge graph (what you know), the social graph (who you're friends with) and the interest graph (what you like to do), and the power that data has in aggregate. … 
so far no one has made much headway into the physical graph, the pattern that emerges from the movements of individuals and how they interact with physical systems. 
"The data is the interesting part in all this," says Thorsten Kramp, who develops Internet of Things technologies for IBM. "An individual device by itself is not so interesting. If you start collating data from different sources, this is big analytics. This is where the value comes in." 
By acquiring Nest, Google has instantly become a leader in the connected home space. More important to the company's stated goal of organizing the world's information, it puts Google on the path to learning all it can from people's physical patterns of behavior. 
With Nest, Google gets in on the ground floor of the physical graph. 
http://mashable.com/2014/01/14/google-nest-physical-graph/
Thank You! 
Mark Lee, MIT ‘99 
mlee@alum.mit.edu 
September 2014

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MY1Nobel2037 - Nobel Fame and US$ Billion Fortunes

  • 1. The MY1Nobel2037 Moonshot Can Lead to Nobel Fame & US$B Fortunes Mark Lee, SM MIT ‘99 mlee@alum.mit.edu September 2014
  • 2. What Are the “Untapped” Graph Opportunities Beyond Google and Facebook? Social Graph Search Graph US$406B* US$202B* * Market Cap (Sep 2014)
  • 3. Artificial Intelligence is a US$ Billion Dollar Opportunity http://www.businessinsider.com/big-problems-in-tech-2014-5?IR=T&op=1 If Artificial Intelligence is a US$ Billion Dollar Opportunity, How about Creativity?
  • 4. Technology-Enabled Creativity Can Be More Valuable Than Artificial Intelligence
  • 5. Creativity is NOT THE SAME as Intelligence http://hbswk.hbs.edu/item/6760.html Intelligence 50% -85% Inheritable Creativity 25% - 40% Inheritable The world is not limited by IQ. We are all limited by bravery and creativity Astro Teller, Head of Google X ≠
  • 6. Creativity Surpasses Intelligence … Albert Einstein was a good friend, too. But none of them had a mind as quick and acute as Jansci [John] von Neumann. I have often remarked this in the presence of those men and no one ever disputed me. ... But Einstein's understanding was deeper even than von Neumann's. His mind was both more penetrating and more original than von Neumann's. .... Einstein took an extraordinary pleasure in invention. Two of his greatest inventions are the Special and General Theories of Relativity; and for all of Jansci's brilliance, he never produced anything as original. More Creative Than Smarter than von Neumann
  • 7. Serendipity Graphs (To Drive Creativity) Are Comparable to Google Search Graph & FB Social Graphs
  • 8. Serendipity Graphs (similar to Google Search Graph & FB Social Graph) Serendipity Graph “See” Like A Genius Connects the Unexpected (New Solutions) Transforms the Creative Process
  • 9. Potentially as Disruptive As Google & Facebook WHO? Purchase Intentions Social Connections Serendipitous Connections Creativity Social Interaction Consumption That Increases Reveals
  • 10. Peter Thiel, initial FB investor, Focuses Upon Transformational Ideas 4th Sept 2014 Fortune Magazine www.fortune.com/2014/09/04/peter-thiels-contrarian-strategy Brilliant thinking is rare, but courage is in even shorter supply than genius. “how do you do something fresh and new and strange that has never happened before in the history of the world that is a real ‘Zero to One’ kind of thing.” Initial FB Investor in 2004 US$500,000 for 10.2% 10.2% of FB Stock is about US$20 Billion
  • 11. Prediction: Top 3 Companies in 2020 Google, Facebook & a Malaysian Startup? http://techcrunch.com/2014/05/05/vc-fred-wilson-in-20-years-apple-wont-be-a-top-3-tech-company-google-and-facebook-will/ Fred Wilson of New York’s Union Square Ventures, one of the top tech investors around, believes that by 2020, the biggest tech company in the world — Apple — will cease to be the most important, and won’t even be in the top three. Speaking at today’s TC Disrupt conference in NYC, he predicted that the top three tech companies, instead, will be Google, Facebook “and one that we’ve never heard of.” A Malaysian Startup?
  • 12. MY1Nobel2037’s Technology-Enabled “Symbiotic Genius” Creativity Can Lead to US$ Billions Mark Lee, SM MIT ‘99 mlee@alum.mit.edu September 2014
  • 13. MY1Nobel2037: Earning Fame & Fortune (US$ Billions) Fame Fortune US$400+ million Graph Experts US$3.2 billion Physical Graph Social Graph US$202 billion US$406billion Search Graph As of Sep 2014 Serendipity Graph (see like a genius) Comparative Valuations MY1Nobel2037’s Serendipity Graphs Can Drive a US$ Billion Dollar Technology-Enabled “Symbiotic Genius” Company
  • 14. Google Acquires DeepMind for its Graph Experts (US$400+ Million) http://deepmind.com/ In 2012, Carnegie Mellon professor Larry Wasserman wrote that the “startup is trying to build a system that thinks. This was the original dream of AI. As Shane [Legg] explained to me, there has been huge progress in both neuroscience and ML and their goal is to bring these things together. I thought it sounded crazy until he told me the list of famous billionaires who have invested in the company.” http://techcrunch.com/2014/01/26/google-deepmind/
  • 15. Google Acquires Nest for its Physical Graph (US$3.2 Billion) Google's acquisition of Nest .. the buying price of $3.2 billion was much higher than the company's $800 million valuation … the knowledge graph (what you know), the social graph (who you're friends with) and the interest graph (what you like to do), and the power that data has in aggregate. … so far no one has made much headway into the physical graph, the pattern that emerges from the movements of individuals and how they interact with physical systems. "The data is the interesting part in all this," says Thorsten Kramp, who develops Internet of Things technologies for IBM. "An individual device by itself is not so interesting. If you start collating data from different sources, this is big analytics. This is where the value comes in." By acquiring Nest, Google has instantly become a leader in the connected home space. More important to the company's stated goal of organizing the world's information, it puts Google on the path to learning all it can from people's physical patterns of behavior. With Nest, Google gets in on the ground floor of the physical graph. http://mashable.com/2014/01/14/google-nest-physical-graph/
  • 16. Thank You! Mark Lee, MIT ‘99 mlee@alum.mit.edu September 2014