Social Listening for the
Content Producer
Tony Edwards

Director, Business Development
tony@mutualmind.com - @giddyuptony
...
Tony Edwards - tony@mutualmind.com - @giddyuptony
Top 200

channels

144B Views
520M Comments
1B Likes

 Gamers
 Amateur Fashion Designers
 Comedians
Tony Edwards - tony...
Study Identified 5 Common Traits
Among Most Engaged
Channels
1.

Post Content Often

2.

Engage with Subscribers

3.

Link...
Tony Edwards - tony@mutualmind.com - @giddyuptony
We must learn the lesson that the
music industry didn't learn. Give
people what they want, when they
want it, in the form ...
VS

Tony Edwards - tony@mutualmind.com - @giddyuptony
Shocking
ending!
Two thumbs up!

That was
joke!

The best movie
I’ve ever seen!

Worst action
movie ever!

Love it!

Tony ...
Over 2M Mentions of Top 25 Movies in Last 30 Days

Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
@johncoonsports
Ben Affleck as #Batman?! That's as bad as casting John Wayne to
play Genghis Khan or Jar Jar Binks to play...
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards - tony@mutualmind.com - @giddyuptony
Tony Edwards

Director, Business Development
tony@mutualmind.com - @giddyuptony

www.mutualmind.com
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Variety 2013 Entertainment and technology Summit

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Social analytics for Variety 2013 Entertainment and technology Summit, LA.

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Variety 2013 Entertainment and technology Summit

  1. 1. Social Listening for the Content Producer Tony Edwards Director, Business Development tony@mutualmind.com - @giddyuptony www.mutualmind.com
  2. 2. Tony Edwards - tony@mutualmind.com - @giddyuptony
  3. 3. Top 200 channels 144B Views 520M Comments 1B Likes  Gamers  Amateur Fashion Designers  Comedians Tony Edwards - tony@mutualmind.com - @giddyuptony
  4. 4. Study Identified 5 Common Traits Among Most Engaged Channels 1. Post Content Often 2. Engage with Subscribers 3. Link to Other Social Channels 4. Showcase & Group Content 5. Custom Thumbnail Images Tony Edwards - tony@mutualmind.com - @giddyuptony
  5. 5. Tony Edwards - tony@mutualmind.com - @giddyuptony
  6. 6. We must learn the lesson that the music industry didn't learn. Give people what they want, when they want it, in the form they want it in at a reasonable price and they'll more likely pay for it rather than steal it. ~ Kevin Spacey Tony Edwards - tony@mutualmind.com - @giddyuptony
  7. 7. VS Tony Edwards - tony@mutualmind.com - @giddyuptony
  8. 8. Shocking ending! Two thumbs up! That was joke! The best movie I’ve ever seen! Worst action movie ever! Love it! Tony Edwards - tony@mutualmind.com - @giddyuptony
  9. 9. Over 2M Mentions of Top 25 Movies in Last 30 Days Tony Edwards - tony@mutualmind.com - @giddyuptony
  10. 10. Tony Edwards - tony@mutualmind.com - @giddyuptony
  11. 11. @johncoonsports Ben Affleck as #Batman?! That's as bad as casting John Wayne to play Genghis Khan or Jar Jar Binks to play himself. @Theincinator Ben Affleck as Batman!? Seriously, didn't the casting ppl watch him as Daredevil? #theregoesthatfranchise @Smattson23 Super super excited that Jaxs is going to be Mr. Christian Grey in 50 Shades of Grey. TAKE IT OFF. @Krayziecat SOOO sad Charlie Hunnam backed out of 50 shades... heard @iansomerhalder could take part... I accept that:) sexy sexy sexy! Tony Edwards - tony@mutualmind.com - @giddyuptony
  12. 12. Tony Edwards - tony@mutualmind.com - @giddyuptony
  13. 13. Tony Edwards - tony@mutualmind.com - @giddyuptony
  14. 14. Tony Edwards - tony@mutualmind.com - @giddyuptony
  15. 15. Tony Edwards - tony@mutualmind.com - @giddyuptony
  16. 16. Tony Edwards - tony@mutualmind.com - @giddyuptony
  17. 17. Tony Edwards - tony@mutualmind.com - @giddyuptony
  18. 18. Tony Edwards - tony@mutualmind.com - @giddyuptony
  19. 19. Tony Edwards Director, Business Development tony@mutualmind.com - @giddyuptony www.mutualmind.com

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