Quickstart Guide
#ListenSmarter
January 2017
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About Quickstart Guide
Read this first if you are new...
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Contents
• Intro and Home Page
– Slides 1-4
• Campaig...
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Home Page And Navigation
Home page provides a snapsho...
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Listening Setup Essentials
Listening setup requires t...
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Listening Setup #1: Language Filter
Language Filter (...
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Listening Setup #1: Location Filters
Geo Filters
• No...
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Listening Setup #2: Keywords
Once you add keywords fo...
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Keyword Setup Best Practices
Helpful Tips for Creatin...
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Keyword Syntax Validation and Syntax Tree
• As you t...
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Keyword Setup - Test and Save
• Once you’ve composed...
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Listening Setup #3: Exclusion Filters
Previously we ...
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Managing and Applying Exclusion Filters
The exclusio...
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Listening Setup #4: Tags
Content Tags
• Tags allow y...
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Keyword Alerts
Keyword Alerts
• Add any of the exist...
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Keyword Groupings
Keyword Groupings
• Group several ...
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Social Channels
Track Brand and Competitor Social Ch...
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User Access Control
An admin can grant non-admin use...
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Insights Dashboard
Summary of Capabilities of Dashbo...
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Insights Dashboard
The insights overview provides hi...
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Insights Dashboard
Next is Topics cloud / list which...
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Insights Dashboard
The geolocation map provides a qu...
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Insights Dashboard
• Dashboard also gives the Top us...
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Competitive Intelligence
Side-by-side comparison vie...
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Listening Trends
Listening stats (sentiments, source...
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Location Insights
Shows Author and Post locations, w...
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Keyword Performance
• Interactive view for
explorato...
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Content and Analyzer Views
Overview
• Two categories...
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Exploratory Analysis with Content and Analyzer
• fil...
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Content Browser
Content view lets you:
• Browse and ...
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Channel Stats for Facebook, Instagram, Twitter and Y...
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The three interactive views -- Content Browser, Anal...
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To launch a Saved Search, first set the date range y...
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Reports
Reports:
There are two types of PDF reports ...
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Weekly Reports
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Daily Summary Report via Email
Get a one-page daily ...
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Streams
• You can schedule the posts to go out at la...
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Work
Click the “Work” tab to manage tasks. Schedule ...
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Personal Account Management
Your Account Preferences...
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Admin
Select Admin from the top navigation menu to a...
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Adding Users
New Users
• To add a new user, simply c...
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Adding Users
Setting Campaign Access for Users
• An ...
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MutualMind Command Center
Easy to Design, Configure ...
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MutualMind Command Center
You can access the Command...
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Widget Setup
You can easily drag and drop the widget...
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Widget Setup
Configure the widget as required. Filte...
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Canvas and Widgets
Real Time Social Media Command an...
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Sample View: Canvas with 4 widgets
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Sample View: Heat Map
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Sample View: Mentions and Images
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Sample View: 3D Social Perspective
NOTE:
This widget...
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Advanced Controls - MCC Variations
• Variations prov...
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Watson Insights
Watson personality insights provides...
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Adaptive Listening Introduction
Adaptive Listening e...
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Adaptive Listening Setup
Adaptive Listening rules ca...
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What To Do Before Writing AL Rules
Adaptive Listenin...
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Adaptive Listening: Post Rule Syntax
if followers co...
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Adaptive Listening: Trend Rule Syntax
For additional...
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Match Lists And Expressions
Matched lists and expres...
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Matched Lists
For a full walkthrough of adaptive lis...
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Matched Expressions
For a full walkthrough of adapti...
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Adaptive Listening Rules - Data Dimension
Author Use...
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Adaptive Listening Cheat Sheet
Rule Types Data Dimen...
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Help and Resources
Need more help or documentation? ...
info@mutualmind.com
214.699.9424
16200 Addison Road, Suite 100
Addison, TX 75001
@mutualmind
#listensmarter
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MutualMind Quickstart Setup Guide 2015

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Dec 2015 version of Quick start guide for MutualMind. Reference guide on social listening setup and MutualMind platform.

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  • Detect Rule-based automated engine for identifying social posts/trends that impact business
    Develop Platform that enable the enterprise to build custom tools rapidly on top of social data
    Display Visualize social and business data on any Internet-enabled device

  • MutualMind Quickstart Setup Guide 2015

    1. 1. Quickstart Guide #ListenSmarter January 2017
    2. 2. 2 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter About Quickstart Guide Read this first if you are new to MutualMind • This reference document provides guidance on how to setup and use the most often used features in MutualMind • Follow links in slides to our Knowledge Base for more advanced topics and capabilities of MutualMind platform Our searchable Knowledge Base Offers More For access to our detailed and most up-to-date product support information, visit our search-enabled Knowledge Base: http://support.mutualmind.net/knowledgebase
    3. 3. 3 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Contents • Intro and Home Page – Slides 1-4 • Campaign Setup – Listening setup: slides 5-14 – Campaign setup: slides 15-18 • Insights Dashboard – Slides 19-31 • Saved Searches and Reports – Slides 32-36 • Streams and Work – Slide 37-38 • Your Account, Admin and Managing User Accounts – Personal account: slide 39 – Adding users: slides 40-42 • MutualMind Command Center – Slides 43-52 • Watson Personality Insights – Slides 53 • Adaptive Listening – Slides 54-63
    4. 4. 4 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Home Page And Navigation Home page provides a snapshot of today’s activity (stats and mentions) for the active campaigns (click on arrow to cycle through). You may also add or select a campaign. Select “View All” to see full list of campaigns and more options for managing them.
    5. 5. 5 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Listening Setup Essentials Listening setup requires these 4 steps. Go to Campaign Overview to set up: 1. Language & Location 2. Keywords 3. Exclusions 4. Tags 1 4 3 2
    6. 6. 6 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Listening Setup #1: Language Filter Language Filter (Restrictive) • Allows you to pull content in certain languages • MutualMind can capture social content in 45 languages • No filter implies that data is collected in ALL languages
    7. 7. 7 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Listening Setup #1: Location Filters Geo Filters • No filter implies data capture from all locations including posts with no geo location • Filters allow you to capture data from specific places – Country – Country and Region (US States and Canadian Provinces) • Exclude posts with no geolocation data – You have the ability to either gather only posts with geographic information or gather mentions regardless of geo data is present. – Excluding posts with no geo data significantly reduces the amount of posts gathered.
    8. 8. 8 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Listening Setup #2: Keywords Once you add keywords for brand or competition, the data collection starts automatically. We cover all major social networks and sources, as shown below.
    9. 9. 9 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Keyword Setup Best Practices Helpful Tips for Creating Effective Keywords 1. Use Boolean operators to create queries which provide relevant results: • AND – use AND to match all terms e.g. (“I want” AND tesla) • OR – allows you to match any ONE of the term e.g. @ibm OR #ibm • NOT – excludes terms from results 2. Use parenthesis to group certain words among more than one kind of Boolean operator. Examples: • (#Jetblue OR @jetblue) AND (customer service) NOT stadium • (#fail OR sucks) AND (#tmobile OR (“t-mobile” AND service)) • (“major league soccer” OR mls) AND (team OR teams OR soccer OR game OR games) 3. Include #hashtags, @names and other variations; do not use quotes around # or @ 4. Use quotation marks for a phrase or term with punctuation to listen for (a) exact match of that phrases (aka strict match) (b) when exact order of words in the phrase is important. 5. Use proximity operator ~ to listen for words within one to six words of each other (quotes must be used when using ~). For example: “Jetblue best” ~5 Avoid abbreviations, common names and generic terms e.g. ABC, John Smith, insurance, iphone, taco
    10. 10. 10 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Keyword Syntax Validation and Syntax Tree • As you type the rule, syntax validator shows the color-coded rule and alerts you for any syntax error • Syntax tree provides a visual display of how the terms and boolean operators will work
    11. 11. 11 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Keyword Setup - Test and Save • Once you’ve composed the keyword query and validated its syntax, you can click “Test” (on the bottom right of Syntax Tree) to see the estimated Twitter volume and time distribution of this query over last 30 days. Beware that these results do not take into account any language or geolocation filter that you may have. • You may tweak the query based on the results. When you are ready to save the keyword and start collecting data, click ‘Add’ (or update if you are editing an existing keyword)
    12. 12. 12 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Listening Setup #3: Exclusion Filters Previously we have described language (inclusive filters) and geolocation filters. It is also possible to exclude posts based on keywords, source URL or author username.Exclusion filters apply to ALL results in a campaign.
    13. 13. 13 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Managing and Applying Exclusion Filters The exclusion filters can be edited as needed. You may also apply them retroactively to a campaign by clicking on the “eraser” icon next to an exclusion filter. More Information: Retroactive Exclusion KB
    14. 14. 14 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Listening Setup #4: Tags Content Tags • Tags allow you to organize and search content easily. Every campaign starts with two pre-built content tags called System tags: 1. “Not Relevant”- allows you to remove irrelevant content from display/stats 2. “Add to Report”- adds content to weekly PDF reports • The “Moderated” tag is applicable to command center (Perspective widget) • Create custom content tags Define your own tags to organize and segment content • Tagged content can be easily found using Filter in “Insights > Content Browser” • Deleting a tag will remove that tag from content
    15. 15. 15 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Keyword Alerts Keyword Alerts • Add any of the existing keywords for instant email alerts. • Email is sent out when activity level for that keyword changes (up or down) significantly. More Information: Keyword Alerts KB
    16. 16. 16 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Keyword Groupings Keyword Groupings • Group several keywords together that form a “theme” for easier analysis • Groupings can be used anywhere a single keyword is used to get aggregate stats and results • Compare and analyze keywords or groupings in the “Insights > Keyword Performance” view
    17. 17. 17 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Social Channels Track Brand and Competitor Social Channels • Add Facebook pages, Twitter, Instagram, RSS feeds and YouTube channels to collect all social posts on that channel • Track channel metrics such as fan increase on your own social media and your competitors
    18. 18. 18 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter User Access Control An admin can grant non-admin users access to any campaign as: • “Read only” access – no changes allowed to campaign setup • “Read and Write” access i.e. ability to modify setup (keyword, tags etc) for a specific campaign. This process needs to be repeated for each campaign to which a user needs access.
    19. 19. 19 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard Summary of Capabilities of Dashboard Views View Key Function Notes Analyzer Interactive view which provides summary insights based on customized date range, filters and advanced search Also accessible from “analyze this” link in Content Browser Content Interactive content view which provides details of the posts for a given date range; has filters and advanced search. Take actions on one or more posts. Drill-down from dashboard home page to Content Browser Competitive Intelligence Side-by-side comparison of brand and competition listening and performance on social channels For advanced/interactive keyword comparison, use Keyword Performance Keyword Performance View for comparing listening results for keywords or keyword groupings. Offers multiple ways of calculating Share of Voice. SOV can be based on either (a) ALL keywords in campaign OR (b) based on selected keywords in this view. Listening Trends Sentiment, publisher, and Twitter impressions metrics listed for each keyword Sources and sentiment details- linked to Content Browser Location Trends Show top locations by volume, sentiment- by brand, competition or both Location data obtained from the post or author profile
    20. 20. 20 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard The insights overview provides high level statistics for your brand such as volume, share of voice, distribution by source and more. The time window can be changed, default date range is last 7 days. Click on charts or keywords to drill-down.
    21. 21. 21 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard Next is Topics cloud / list which displays the top mentioned topics in the selected date range. Click on a topic to drill- down to see related content. Next: the sentiment of the content collected. Along with the positive and negative percentages, you can also view a timeline of the sentiments.
    22. 22. 22 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard The geolocation map provides a quick view of the activity locations. You can click on the bubbles to drill-down to detailed results in “Content”. The dashboard also shows total impressions and Average Klout score for the time range.
    23. 23. 23 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Insights Dashboard • Dashboard also gives the Top users by mention volume and Klout score. • You can get additional details by clicking the username. • You will also be able to view your social channel statistics here
    24. 24. 24 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Competitive Intelligence Side-by-side comparison view of brand vs competition mentions, sentiments, topics cloud, channel stats etc
    25. 25. 25 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Listening Trends Listening stats (sentiments, sources and timeline) for all/brand/competition category, shown by either keywords or groups
    26. 26. 26 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Location Insights Shows Author and Post locations, with locations down to city level or aggregated at Country level
    27. 27. 27 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Keyword Performance • Interactive view for exploratory analytics • Compare two or more keywords and/or keyword groups over time • Apply filters to results • Save current filter/search for reuse later
    28. 28. 28 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Content and Analyzer Views Overview • Two categories of content browsing/search – Keyword content and channel content • Segmentation aka Post collection filters – Time range, has media, has location, brand vs. competition category, sources, mention type, sentiment, keywords, location, and tag • Sentiment – The stars represent sentiment, click on the star to reassign sentiment or select multiple and change sentiment for all selected • Green = Positive • Red = Negative • Grey = Neutral (no sentiments or mixed results) • Assign tasks – The clock icon to the right of the post allows you to create a task for a team member • Respond to posts – The pencil icon to the right of the post allows you to directly respond from the content browser • Add tags – Allows you to apply tags in bulk
    29. 29. 29 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Exploratory Analysis with Content and Analyzer • filter content using various post collection filters such as media, location, mention type etc • sort by time, rank • analyze or segment the content according to the custom tags created • search through the content using boolean operators and power search options • export filtered data as csv • view a custom summary dashboard for filtered data
    30. 30. 30 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Content Browser Content view lets you: • Browse and segment data • Tag content • Look at User Insights • Reclassify Sentiment • Create Tasks • Export data as CSV file for further analysis For More Information On These Actions: Content Browser KB
    31. 31. 31 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Channel Stats for Facebook, Instagram, Twitter and Youtube
    32. 32. 32 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter The three interactive views -- Content Browser, Analyzer and Keyword Performance -- give you the option to save the filters and search for reuse. Click on the “Save” button as shown above. Go to Saved Searches page (Insights > Saved Searches) to reuse them. Saved Searches For more detail on saved searches follow this link
    33. 33. 33 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter To launch a Saved Search, first set the date range you want to view using the calendar options at the top of the page. Saved Searches aren’t locked to the dates you were viewing when you saved, so you can apply those settings to any time period. Then, hover over the saved search you want to launch, and you’ll see icons to click for launching this search in Content Browser or Analyzer – these will open in new tabs. Saved Searches For more detail on saved searches follow this link
    34. 34. 34 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Reports Reports: There are two types of PDF reports which you can access through insights. • Weekly summary reports – summary of activity over last 7 days, generated every Sunday night • On-demand reports: get a report for a custom date range (max duration is 90 days) • Reports contain executive summary of key results as well as selected social content • All of the collected social data (with metadata) is available for download as Excel compatible csv file • Chart data can also be downloaded as csv file • Data is also available via developer API
    35. 35. 35 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Weekly Reports
    36. 36. 36 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Daily Summary Report via Email Get a one-page daily insights and trends PDF report sent to your inbox at a specific hour e.g. 5pm your time.
    37. 37. 37 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Streams • You can schedule the posts to go out at later time. By clicking on the “streams” tab, you can post on your authenticated social channels, directly from the MutualMind platform.
    38. 38. 38 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Work Click the “Work” tab to manage tasks. Schedule tasks and check to see which tasks have been completed.
    39. 39. 39 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Personal Account Management Your Account Preferences and Settings • Click on “Account” at top right of any page to see details • Click on “Manage Notifications” to select which alerts and reports are sent to you via email
    40. 40. 40 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Admin Select Admin from the top navigation menu to access the administrative features such as managing campaigns, social channels, adaptive listening lists and matched expressions, webhooks, users and teams, site settings and customizations and API.
    41. 41. 41 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Adding Users New Users • To add a new user, simply click the “Admin” button on the top navigation bar, and select “Users”. On that page, click “Add User” and fill out the information as shown below. • Decide if this user will have Admin role (ability to modify and delete campaigns and users). To make a new user an admin, put a check next to the checkbox “Admin user?”
    42. 42. 42 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Adding Users Setting Campaign Access for Users • An admin user will have access to and edit rights to all campaigns within the site • However if the new user is not an admin user, you must then go to the Update Campaign page for the campaign they should have access to and add them under step 4, “Add Authorized User”. From the drop down menu, select the user you wish to give access to that campaign. • Then select whether the new user should have “Read and Write Access” OR “Read Only Access” to that campaign. Repeat for other campaigns.
    43. 43. 43 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter MutualMind Command Center Easy to Design, Configure and Launch • Command Center can be accessed from the top menu by selecting “MCC” • Name the canvas that you’re about to create, then drag and drop the widgets you’d like to display. • To resize, click the bottom right corner of the widget, and drag it to create the size you want. Drag and drop to change a widget’s position. • Widgets library includes: Heat Map, Keyword Sunburst, Mentions Activity, Open Screen, Sentiment Trends, Share of Voice, Social Images, Social Mentions, Leaderboards, Social Mosaic, Perspective Motion, YouTube Playlist, Social Portraits and Topic Cloud. • Each widget can be configured using filters such as time range, data category, sentiment etc. • Once the canvas has been setup the way you want it, hit “Save” • View it using “Preview” or “Launch”. You will be asked to select a campaign.
    44. 44. 44 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter MutualMind Command Center You can access the Command and Control Center through the navigation bar at the top. Navigate to “MCC” and select “Add Canvas” if you want to create a new view. If you wish to select a view that’s already been created then select “Manage Canvases” and browse the list of existing canvasses. Click on the icon to the left of a canvas to launch it.
    45. 45. 45 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Widget Setup You can easily drag and drop the widgets on to the Canvas
    46. 46. 46 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Widget Setup Configure the widget as required. Filters include time, category (Brand/Competition), Sentiment etc.. You can select a Klout score range in order to display content by users with high influence
    47. 47. 47 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Canvas and Widgets Real Time Social Media Command and Control Center
    48. 48. 48 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Sample View: Canvas with 4 widgets
    49. 49. 49 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Sample View: Heat Map
    50. 50. 50 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Sample View: Mentions and Images
    51. 51. 51 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Sample View: 3D Social Perspective NOTE: This widget is exclusively designed for moderated content, highlighting each post in an unique 3D environment.
    52. 52. 52 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Advanced Controls - MCC Variations • Variations provide fine-grained control by allowing you to use different campaigns for different widgets and/or partial campaign keywords instead of entire campaign. • To create a variation, click “Add Variation” under any previously designed Canvas and name the Variation. On the Variation setting page (shown below), click on each widget and configure its data source by specifying the campaign, keywords or keyword groups.
    53. 53. 53 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Watson Insights Watson personality insights provides a deep psychological analysis of a Twitter profile. After adding a Twitter handle, the last 200 tweets of the profile are analyzed and the visualization below is provided. In addition to the psycho linguistic analytics, the klout score of followers of the handle are show. The topic cloud on the right displays common phrases used within the network of the handle being analyzed.
    54. 54. 54 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening Introduction Adaptive Listening enables you to automate actions on social posts and trends using data and metrics as conditions that trigger actions. Using simple language, business users define the conditions and actions relevant to their use case. There are two types of rules, one that examines each post and other that looks at aggregate social trends. 1. Post rule: This rule is applied to each incoming post in real time. A post rule may contain multiple conditions and multiple actions. 2. Trend rule: Unlike the post rule that is triggered at the post level, the trend rule is based on analytics (statistical trends within a time window) and can trigger notifications, workflow action or firing off a webhook API event. Here’s an example: if negative sentiment for keyword "T-mobile Brand" has increased by 300% in 3 hours and volume for keyword "T-mobile Brand" is greater than 400 in 2 hours then send email to “Support Desk". if keyword is Customer Service and followers count is greater than 5000 and location in "Dallas" and language is "Spanish” then create task for “John Smith” and send email to “Operations”.
    55. 55. 55 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening Setup Adaptive Listening rules can be found in campaign management. Below content tags and keyword alerts. For a full walkthrough of adaptive listening follow this link
    56. 56. 56 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter What To Do Before Writing AL Rules Adaptive Listening actions allow you to tag posts, add users to lists or to match posts against pre-defined locations. In order to benefit from these powerful features, you need to create tags, lists of/for users and locations. Once you have the lists/tags in place you can write rules that refer to these tags or lists. We recommend that you think ahead about the problem you are solving and setup the right “filters” and “buckets” for your posts and profiles. Start with these questions: • Will you need Boolean expressions to match certain keywords in a post or profile description? → If so, create Matched Expressions • Will you need to match incoming data against a predefined set of users? → create Match List of Twitter handles (or import a csv list) • Do you want to match incoming data against a defined set of locations? → create Location Match list • Do you want matched data to be sent to another application? → create and customize a webhook to receive data every time a rule is matched For additional details on adaptive listening follow this link to the Knowledge Base Articles
    57. 57. 57 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening: Post Rule Syntax if followers count is greater than 550 and location in "Dallas" and language is "Spanish” then create task for “John Smith” and send email to “JDon”. For a full walkthrough of adaptive listening follow this link
    58. 58. 58 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening: Trend Rule Syntax For additional details on trend rules follow this link
    59. 59. 59 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Match Lists And Expressions Matched lists and expressions can be located under the Admin menu and adaptive listening For a full walkthrough of adaptive listening follow this link
    60. 60. 60 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Matched Lists For a full walkthrough of adaptive listening follow this link Matched lists can be created to be human curated or machine learned. These lists can contain either Twitter handles or Geographic locations. Matched lists can used within adaptive listening rules for a powerful combination
    61. 61. 61 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Matched Expressions For a full walkthrough of adaptive listening follow this link Matched expressions support boolean logic and are created similar to keywords. These expressions should be used within adaptive listening rules to increase precision and accuracy.
    62. 62. 62 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening Rules - Data Dimension Author Username - Can be used to match a single user or to compare against (in / not in) an existing list of twitter handles for customers, loyalty members, registrants, etc. Category - Compare posts matching category of brand keywords or competitor keywords Content - Match content against boolean expressions defined in “Matched Expressions” Display Name - Similar to Author username; compare display name to existing list of customers, loyalty members, registrants, etc using First Name & Last Name Follower Count - Match rule against number of followers (equal, greater …) Friends Count - Determine how many other users they follow Gender - estimated gender based on display rname (male, female, male or female, unknown) Image - if the post includes an image Keyword / Group - Choose from any keyword or keyword group in your campaign or apply the rule to every conversation pulled in Klout Score - Filter by Klout score, a social influence metric for Twitter Location - Apply rule to post based on geography (matched against location list) Mention Type - Apply rule based on type of post -- status update, reply, share etc. Profile Description - Filter by key phrases that users might have listed in their profile bio Publisher - Filter by social platform such as Twitter or Instagram Sentiment - Drill down to posts of a certain sentiment (i.e. only look at negative posts) Adaptive Listening Rules
    63. 63. 63 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Adaptive Listening Cheat Sheet Rule Types Data Dimensions Actions Triggered Notes 1. Post-based Rule. Each rule in the campaign is matched against each incoming ‘post’ and specified action is taken. ● Author name ● Display name ● Profile description ● Language ● Location ● Gender ● Category ● Content ● Followers count ● Friends count ● Image (is present) ● Keyword ● Group (of keywords) ● Klout score ● Mention Type ● Publisher (Source) ● Sentiment Actions can be internal to MutualMind or external. Internal actions: 1. Add to list 2. Create task 3. Reclassify (sentiment) as 4. Send email 5. Tag External action: Webhook - event notification for third party systems that listen to Webhooks Lists can be used as input (allow additional filtering for users and locations) or outputs. There are two types of lists: 1. User Profile Lists a) Human created lists: as a filter for author/display name b) Machine Learned: populated as rule(s) are matched 2. Location lists – e.g. a user- defined list of cities that comprise a metro area e.g. NY area Trends-based rules are based on stats for a sepcified time window 1. Keyword volume 2. Tag volume 3. Sentiment 1. Create task 2. Send email 3. Webhook Change in stats (e.g volume increase) can be specified as a number, percentage or a multiple of standard deviation
    64. 64. 64 All Content ©2017 MutualMind • www.mutualmind.com • #listensmarter Help and Resources Need more help or documentation? Consult these online resources: • MutualMind Help Portal • MutualMind on Slideshare • MutualMind Videos • @MutualMind on Twitter Additional Questions? Contact our support team: • support@mutualmind.com -- for general questions • tickets@mutualmind.com -- for reporting issues
    65. 65. info@mutualmind.com 214.699.9424 16200 Addison Road, Suite 100 Addison, TX 75001 @mutualmind #listensmarter

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