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Strategy analysis

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Strategy Analysis overview as defined in BABOK 3

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Strategy analysis

  1. 1. Strategy Analysis An Examination Using BABOK v3
  2. 2. Agenda 7:00 Welcome - Agenda 7:10 Organisation and Strategy 7:20 BA, BABOK, BACCM, Value and Definition of Success * Where does BA stand? 7:30 What is Strategy Analysis? Tasks • Define Current State • Define Future State • Assess Risks • Define Change Strategy Tools and Techniques Examples 9:00 Discussion
  3. 3. Why is strategy important? Can I use it? What is Strategic Analysis?
  4. 4. What is Strategy?
  5. 5. ORGANIZATION Resources (Capabilities) Constraints Risks Goals Now Future
  6. 6. How do you define your strategy?
  7. 7. What are your organizations goals? Does it have plans to reach them? What are your personal goals for the future? How do you plan to reach them? What shall those plans include?
  8. 8. • Who is Business Analyst ? Very High Level - Define the vision, mission - Understand market forces - Building the value chain - Define high level strategy of the enterprise Enterprise BA (Portfolio Level) - Understand goal and objectives - Assess the strategy of the company - Define solutions to meet these goals - Build business cases
  9. 9. Definition of Success enable Change by defining Needs and recommending Solutions that deliver Value to Stakeholders
  10. 10. Business Analysis Value Spectrum
  11. 11. IS STRATEGY ANALYSIS?
  12. 12. Now Future
  13. 13. Now Future Task: Analyze Current State Task: Define Future State Task: Assess Risks Task: Assess Risks
  14. 14. Task: Analyze Current State
  15. 15. Starts w/Business Need Definition of Need is the most critical Step
  16. 16. Business Need top-down:​ a strategic goal that needs to be achieved. bottom-up:​ a problem with the current state of a process, function or system. middle management:​ a manager needs additional information to make sound decisions or must perform additional functions to meet business objectives. external drivers:​ customer demand or business competition in the marketplace.
  17. 17. Business Need Elicitation Results Business Requirements Current State Description Task: Analyze Current State
  18. 18. Other Elements to Consider • Capabilities and Processes • Technology and Infrastructure • Policies • Business Architecture • Internal Assets • External Influencers (All external stakeholders) • Industry, • Competition, • Customers, • Suppliers, • Technology • Macroecon. Factors
  19. 19. Stakeholders Customer Domain Subject Matter Expert End User Implementation Subject Matter Expert Operational Support Project Manager Regulator Sponsor Supplier Tester
  20. 20. Techniques – Def. Current State Benchmarking and Market Analysis Document Analysis Metrics and Key Performance Indicators (KPIs) Risk Analysis and Management:​ Business Capability Analysis Financial Analysis Mind Mapping Root Cause Analysis Business Model Canvas Focus Groups Observation Scope Modelling Business Cases Functional Decomposition Organizational Modelling Survey or Questionnaire Concept Modelling Interviews Process Analysis SWOT Analysis Data Mining Item Tracking Process Modelling Vendor Assessment Lessons Learned Workshops
  21. 21. Business Requirements Current State Description Task: Analyze Current State
  22. 22. Task: Define Future State
  23. 23. Business Objectives Future State Description Task: Define Future State Business Requirements Current State Description Potential Value Constraints Org. Strategy KPIs
  24. 24. What to Change? • business processes • functions • lines of business • organization structures • staff competencies • knowledge and skills • training • facilities • desktop tools • organization locations • data and information • application systems • technology infrastructure • (more...)
  25. 25. Goals to SMART Objectives Specific: describing something that has an observable outcome M​​easurable: tracking and measuring the outcome A​​chievable: testing the feasibility of the effort R​​elevant: aligning with the enterprise's vision, mission, and goals, T​​ime-bounded: defining a time frame that is consistent with the need.
  26. 26. Techniques – Def. Future State Balanced Scorecard:​ Decision Analysis Mind Mapping Scope Modelling Benchmarking and Market Analysis: Decision Modelling Organizational Modelling Survey or Questionnaire Brainstorming Financial Analysis Process Modelling SWOT Analysis Business Capability Analysis Functional Decomposition Prototyping Vendor Assessment Business Cases Interviews Metrics and Key Performance Indicators (KPIs) Workshops Business Model Canvas Lessons Learned
  27. 27. Business Requirements Current State Description Task: Analyze Current State Business Objectives Future State Description Task: Define Future State Potential Value
  28. 28. Task: Assess Risks
  29. 29. Task: Assess Risks Business Analysis Approach Business Policies Change Strategy Current State Description Future State Description Identified Risks Stakeholder Engagement Approach Potential Value Business Objectives Risk Analysis Results
  30. 30. Risk Concepts • Risk Prioritization • Likelihood of risk • Impact of risk Likelihood/Impact Lo Med Hi Lo 1 2 3 Med 2 4 6 Hi 3 6 9
  31. 31. Risk Concepts • Risk Tolerance • Risk Averse • Neutral • Risk Seeking
  32. 32. Source: http://www.resilience.willis.com/articles/2015/09/29/why-firm-knowledge-risk-tolerance-can-be-risk-mana/
  33. 33. Risk Concepts • Recommendation • Go for benefits regardless of risk • Go for benefits, reduce risk (likelihood or impact) • Go for greater benefits to outweigh the risk • Optimize opportunities • Do not go for the benefits
  34. 34. Techniques – Assess Risks Brain Storming ​​Financial Analysis Risk Analysis and Management Business Cases​​ Interviews Root Cause Analysis Decision Analysis Lessons Learned Survey Document Analysis Mind Mapping Workshops
  35. 35. Business Requirements Current State Description Task: Analyze Current State Business Objectives Future State Description Task: Define Future State Potential Value Risk Analysis Results Task: Assess Risks
  36. 36. Task: Define Change Strategy
  37. 37. Task: Define Change Strategy Business Analysis Approach Design Options Solution Recommendations Change Strategy Stakeholder Engagement Approach Current State Description Future State Description Risk Analysis Results Solution Scope
  38. 38. Solution Scope! ● capabilities, ● technology, ● business rules, ● business decisions, ● data, ● processes, ● resources, ● knowledge and skills, ● models and descriptions of markets, ● functions, ● locations, ● networks, ● organizational structures, ● workflows, ● events, ● sequence, ● motivations, ● business logic.
  39. 39. Gap Analysis! • processes, • functions, • lines of business, • organizational structures, • staff competencies, • knowledge and skills, • facilities, • locations, • data and information, • application systems, • technology infrastructure • training
  40. 40. Enterprise Readyness Assessment • Ready to make the change? • Ready to SUSTAIN the change? • Ready to REALIZE the value? • Resource AVAILABILITY?
  41. 41. Change Strategy High Level Project Plan(s). • Organizational Readyness • Investments • Timelines for change • Timelines for value realization • Opportunity costs of the change strategy
  42. 42. Techniques – Def Chng Strtgy Balanced Scorecard: Decision Analysis:​​ Lessons Learned: Vendor Assessment:​​ Benchmarking and Market Analysis Estimation:​​ Mind Mapping:​​ Workshops Brainstorming: Financial Analysis Organizational Modelling Business Capability Analysis: Focus Groups:​​ Process Modelling: Business Cases:​​ Functional Decomposition: Scope Modelling:​​ Business Model Canvas:​​ Interviews:​​ SWOT Analysis:​​
  43. 43. Business Requirements Current State Description Task: Analyze Current State Business Objectives Future State Description Task: Define Future State Potential Value Risk Analysis Results Task: Assess Risks Solution Scope Change Strategy Task: Define Change Strategy
  44. 44. Business Analysis Value Spectrum
  45. 45. More ... http://bit.ly/stratejidersnotlari www.iiba.org
  46. 46. Credits Some slides and content is provided by: michele.maritato@iiba.org
  47. 47. Thank you! Mustafa Tülü @MustafaTulu mustafa.tulu@gmail.com https://tr.linkedin.com/in/mustafatulu

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