1. B. MURALIDHAR KUMAR
Flat No. 303, Sri Krishna Sai Sadan
Matrix Builders, Pochammabagh,
Cherukuthota Colony, kothapet,
HYDERABAD 500 035.
: 98661-05704
murali.bukkaraya@gmail.com
bmk_1970@yahoo.co.in
Curriculum Vitae
OBJECTIVE
To be a part of professional organization this provides challenging work environment. To
contribute to the organization growth while having my professional skills
EDUCATION
Bachelor of Commerce, Osmania University, Hyderabad 1993
Master of Business Administration, (Sri Krishna Devaraya University) 1998
TECHNICAL SKILLS
Typewriting (English) Higher Grade
Post Graduate Diploma in Computer Application
Computer Knowledge: Ms Office, Web Browsing, E-messaging
SUMMARY OF RELEVANT SKILLS
Public Interaction
Interacted with patients / patient attendants to address their problems / doubts.
Communicated with Corporate officials with regards tie-up / recognition
Coordinated with Administrative Staff for personalized care to the patients / attendants.
Managing
Trained Executives in handling the patients / attendants
Motivated the Executives to discharge their responsibilities effectively.
Organized C.M.E.s, Workshops, Health Camps, Health Talks and Specialist Doctors
exposure to Press and Electronic Media.
STRENGTHS
1 Team Player
2 Self Confident & Goal oriented
3 Fast learner with an ability to excel

2. HIGHLIGHTS OF WORK HISTORY
Over 23 Years of experience Managerial position in sales, marketing and
business development, especially in hospital industry. Co-ordination and
organizing sales and promotion events like conferences, lectures sessions,
C.M.E programs, workshops, health camps to create market and attaching
various specialty consultants to the organization.
1 Improved remarkably CGHS business at Kamineni Hospitals, (no. of cases) from the level of
25 cases per month to a higher level of 85 cases per month in the present highly competitive
environment among the corporate hospitals. This also has resulted increase in the volume of
business.
2 Successfully got cleared the long outstanding due to Kamineni Hospitals from CGHS.
Succeeded in reducing disallowances from CGHS credit bills by giving proper training and
advice to the Hospital billing staff. Successfully got CGHS credit realization to the maximum
extent during the financial year 2005 – 2006.
3 Got appreciation from the Management in Remedy Hospitals for effective handling of
Marketing & Administration In-charge responsibilities.
4 Successfully handled the sales of Good Health Cards and Sanjeevani Health Insurance
Scheme, which were introduced by CDR Hospitals as a new concept at that time.
5 Successfully organized number of CMEs, Mega Health Camps and Health Talks.
6 Maintained database of Doctors.
DETAILED WORK HISTORY
HEAD - MARKETING
M/s. Kamineni Hospitals Ltd, L.B. Nagar & King Koti, Hyderabad Jan 2005 –
Present
(350-bed Multi-Discipline Super Specialty Hospital operated from 450,000 sq.ft sprawling
space with state of the art facilities, a Unit of Kamineni Group of Hospitals having about 1200
beds from its four hospitals.
8 Promoted Hospital Services among Corporate, Government Organizations like Arogya
Bhadratha, AAI, Indian Air lines, BDL, BSNL, CRPF, NTPC, NMDC, NRSA, Railways, All
Banks & Petroleum companies.
9 Handled TPA Insurance business.
10 Promoted Super Specialty Departments (High-end Procedures & Surgeries) like, Cardiology,
Cardiothoracic Surgery, Joint Replacement & Hip Replacements, Neuro & Neuro Surgery,
Kidney Transplant and Laser Urological Surgeries as a Specialty Department promotion
Coordinator.
11 Handled all CGHS related matters viz., Inspection / Recognition, patient referral, doctor
relation, patient guidance, advising staff about CGHS rules and regulations, outstanding
credit bills follow-up with local office and Regional office at Chennai if necessary.

3. 12 Initiated and conducted Health Talks, Mega Health Camps, Continuous Medical Education
(C.M.E.) program, Workshops to promote Oncology Department.
13 Coordinated with Hospital Administration, Consultants and patients to convert Outpatient
service into Inpatient admission.
14 Handled effectively hospitality of visiting guests Professors (Doctors), Government Inspection
Teams etc.,
15 Coordinated with Commercial and Finance Departments for realization of CGHS outstanding.
MANAGER – MARKETING & IN-CHARGE (administration)
M/s. Remedy Super Specialty Hospital, Hyderabad Apr 2001 – Dec
2004
16 Promoted Hospital services in and around twin cities and surrounding districts.
17 Got Empanelment by Corporate companies.
18 Promoted Cardiology & Cardiothoracic Surgery as a Specialty Department.
19 Coordinated for realization of credit bills from Corporate and Government organizations.
20 Maintained cordial relations with Doctors.
21 Arranged C.M.Es. Workshops, Health Talks, Health Camps etc.,
22 Handled Central Government Health Scheme (C.G.H.S.) related issues viz., patient referral,
adherence of CGHS rules and regulations, credit bills realization etc.,
23 Administered Public Relations Department and coordinated with Personnel Department to
ensure smooth administration and personalized care to the patients.
24 Took decisions accordingly in the absence of higher officials, which were ratified by them
later.
25 Analyzed present hospital industry marketing strategy to take steps for maintaining cordial
relations with Doctors and Corporate Clients.
MANAGER - MARKETING
M/s. CDR HOSPITALS, Hyderabad Jan 1994 – Mar 2001
26 Promoted Hospital services in and around twin cities and surrounding districts.
27 Promoted Good Health Cards, Sanjeevani Health Insurance Scheme introduced by the
Hospital and also coordinated for promotion of CDR Health Care Electronic B.P.Apparatus.
28 Got inter hospital tie-ups and tie-up with Corporate companies for referring patients.
29 Handled Third Party Administration (TPA) insurance business.

4. 30 Coordinated for realization of credit bills from Corporate and Government organizations.
31 Maintained cordial relations with Doctors.
32 Arranged C.M.Es. Workshops, Health Talks, Health Camps etc.,
PERSONAL ASSISTANT TO MANAGING DIRECTOR
M/s. Raasmi Dye Castings Limited, Hyderabad July 1993 – Dec 1993
33 Handled regular office correspondence.
34 Fixed day-to-day appointments and prepared business schedule of Managing Director.
35 Made travel arrangements for M.D. and attended any specific work that was entrusted by
M.D.
36 Coordinated with other Departments.
REFERENCES : Personal & Professional references will be furnished on
request.
PERSONAL PROFILE
Name : B. MURALIDHAR KUMAR
Father’s Name : (Late) Sri B. V. Desikulu
Age & Date Of Birth : 43 years & 28-05-1970
Languages Known : Telugu, Hindi & English
Marital Status : Married – 2 children
Extra Curricular Activities : Participate in sports like Cricket,
Carom etc. Played Cricket & Carom at
College level.
Trophies / Certificates : Got Trophies for Carom Tourney,
N.C.C “C” Certificate
Interests : Playing Carom Board and Listening Old Songs
(B. MURALIDHAR KUMAR)