Top ten marketing plan (2)

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Top Ten Marketing plan for Nursing Service

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Top ten marketing plan (2)

  1. 1. 10 STEP Marketing Plan for Nursing Service of MMC Maria Agnes Fulo June 19,2010 Product Photo here
  2. 2. 5 Steps for Part 1 (PTM and positioning) <ul><li>Nursing Service PTM are from womb to tomb </li></ul><ul><li>Who wants to be care by a nurse holistically and with a heart. </li></ul><ul><li>Can choose private duty nurse </li></ul><ul><li>Gap, all other focused on latest technology and other services </li></ul><ul><li>The Market size is between 100,000 to 300,000 in-patient service. </li></ul>
  3. 3. 5 Steps for Part 2 (Marketing Mix & Strategy) <ul><li>Licensed, well trained staff that can handle any kind of illnesses and its co morbid to well patient. </li></ul><ul><li>Service is between P10,000 to 12,000 </li></ul><ul><li>Through referrals, uses print ads, internet and brochure </li></ul><ul><li>Known nationwide </li></ul><ul><li>Uses a niche approach to win </li></ul>
  4. 4. Positioning to the Primary Target Market Part 1: Steps 1 to 5
  5. 5. 1.Nursing Service primary target are <ul><li>Demographics (all age range, social class ABCD) </li></ul><ul><li>Lifestyle (From well-patient to critically ill patient, on health prevention) </li></ul><ul><li>Behavior (always consider the total wellness, proactive in health) </li></ul>
  6. 6. 2. My PTM’s NWE
  7. 7. 2. Nursing Service NWE <ul><li>Patients needs to be safe, social and have physiological, psychological needs </li></ul><ul><li>Patients choose nursing service of MMC over other hospital nursing service because of well trained staff, safe and quality nursing and customer service </li></ul><ul><li>Patients can expect that they will be treated with dignity, courtesy and compassion and that quality of care should be unaffected by race, culture and religious belief. Right’s of patient must be respected and their physical, psychological and spiritual must be valued. </li></ul>
  8. 8. 3a. Nursing Service of MMC has its competitors <ul><li>Direct: St. Luke’s nursing service, Medical City nursing service, Asian Hospital nursing service, Manila Doctors nursing service </li></ul><ul><li>Indirect: Makati Health Specialist private duty nurse, Nightingale private duty nurse and other agency, nurses going abroad. </li></ul><ul><li>Variables: When life is on the line Experience matters , like a fine wine, only get better with age , accessible to everyone </li></ul>
  9. 9. MMC Nursing Service positioning map
  10. 10. 4. Nursing Service of MMC has a marketing opportunity <ul><li>MMC nursing service has: </li></ul><ul><li>well-trained staff, render service from the heart and safe and quality nursing and customer service. </li></ul><ul><li>empower them to make decisions </li></ul><ul><li>nurture nurses and cultivate their skills through continuing education and research </li></ul><ul><li>Nursing Service of MMC is often the benchmark of other hospital </li></ul><ul><li>Other is more focus on the latest technologies </li></ul>
  11. 11. 5. Market Size of Nursing Service <ul><li>Top Nursing Service in the metropolis </li></ul><ul><li>It serves around 150,000 to 200,000 in patient/year </li></ul><ul><li>Other hospital pirating our staff </li></ul><ul><li>Benchmark of other hospital </li></ul><ul><li>Choosen by most of the patient. </li></ul>
  12. 12. Estimate Market size of Nursing Service <ul><li>Nursing Service offer’s service close up to 60% of its total hospital service. </li></ul><ul><li>Nursing Service claims market share of 40% of the total hospital service. </li></ul>
  13. 13. The Marketing Mix Strategy Part 2: Steps 6 to 10
  14. 14. Product Category
  15. 15. MMC Nursing Service <ul><li>The role our nurses play in the success of your treatment and in your entire healing can never be underestimated . </li></ul><ul><li>Nursing Service achieve exceptional care: </li></ul><ul><li>Recognize the scope of their work extends throughout all areas of operation encompassing clinical skills, caring, customer relation and even financial and logistic planning. </li></ul><ul><li>Grant them a clear and alternative career path </li></ul><ul><li>Empower them to make decisions </li></ul><ul><li>Nurture our nurse and cultivate their skills through continuing education and research. </li></ul>
  16. 16. MMC Nursing Service <ul><li>Nursing service is located at the heart of the business district in makati city </li></ul><ul><li>Nursing service is surrounded by affluent village's of makati city. </li></ul><ul><li>The nursing service of MMC has been known for the last 40 years existence of the hospital </li></ul>
  17. 17. Nursing Service of MMC <ul><li>Nursing service of MMC has a market that cares for the patient from womb to tomb </li></ul><ul><li>It has a well trained staff, render service from the heart and with a smile. </li></ul><ul><li>Patient can expect that they will be treated with dignity, courtesy and compassion and that quality of care should be unaffected by race , culture and religious belief. </li></ul><ul><li>Its service is recognize nationwide. </li></ul>
  18. 18. 10 STEP Marketing Plan for Nursing Service of MMC Maria Agnes Fulo June 19,2010 Product Photo here

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