Pediatric nursing home at byculla

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Pediatric nursing home at byculla

  1. 1. Pediatric Nursing Home At Byculla<br />Service Management<br />
  2. 2. <ul><li>AnasriBushra (03)
  3. 3. IyerRamkrishnan (12)
  4. 4. Khan Khalid (17)
  5. 5. KhawajaParveen (23)
  6. 6. Shaikh M Jahir (47)</li></ul>Business Partners<br />
  7. 7. HEALTHY FUTURE PEDIATRIC NURSING HOME <br />
  8. 8. CLASSIFICATION OF HOSPITALS<br /><ul><li> On the basis of Objective
  9. 9. On the basis of Medicine
  10. 10. On the basis of Ownership
  11. 11. On the basis of Size</li></li></ul><li>On the basis of Objective<br />Teaching-cum Research Centre<br />General Hospital<br />Special Hospital<br />
  12. 12. On the basis of Medicine<br />Allopathic Hospital<br />Ayurvedic Hospital<br />Homeopathic Hospital<br />Unani Hospital<br />General Hospital<br />
  13. 13. On the basis of Ownership<br />Government Hospital<br />Semi-government Hospital<br />Voluntary<br /> Agencies<br /> Hospital<br /> Charitable<br />Private<br /> Hospital<br />
  14. 14. On the basis of Size<br />Teaching Hospitals<br />District<br />Hospitals<br />Tehsil/Taluka<br />Sub-divisional<br />Hospitals<br />PrimaryHealth Center<br />
  15. 15. A Pediatric Hospital<br /><ul><li>Its services exclusively to children.
  16. 16. Greater attention to the psychosocial support of children and their families
  17. 17. Staffed by professionals who are trained in treating children</li></ul>Eg. Apollo Hospitals (New Delhi, Bangaluru, Chennai, Hydrebad)<br />Lilavati Hospital, Mumbai<br /> Tata Memorial Hospital , Mumbai<br />Wockhardt Hospital, India<br />
  18. 18. Objective and Scope<br /><ul><li>Location Advantage
  19. 19. Market Reachability
  20. 20. Social Upliftment
  21. 21. Less or Negligible Competition</li></li></ul><li>COMPANY PROFILE<br /><ul><li>HEALTHY FUTURE PEDIATRIC NURSING HOME, Byculla.
  22. 22. Holistic care to the children of all ages for all their physical and psycho-social needs
  23. 23. Growth and Development are centered on the PND and PPEC division
  24. 24. Successdependent on the compassion in delivery, committed care for medical fragile children.
  25. 25. HEALTHY FUTUREwill hunt for network partnerships for state of the art technological acquisitions in future</li></li></ul><li>PRODUCT PROFILE<br /><ul><li>The core product offered by HEALTHY FUTURE is Medical Services.
  26. 26. 15 bedded along with the waiting area for the visitors and guardian
  27. 27. The expected product/service offeredincludes hygiene, Special attention, good relations
  28. 28. The augmented services provided would include provisions for rehabilitation, pediatric day treatment center, pediatric private duty nurses, Monitoring and free check-up service till the relapse period.
  29. 29. Preparing food in a lovable form and with an innovation.</li></li></ul><li>FIELD EXPERIENCE<br />We have visited 3 Nursing Home: <br /><ul><li>Byculla Nursing Home, Mumbai Central
  30. 30. Dawood Nursing Home, Nagpada Junction
  31. 31. Nagori Nursing Home, Madanpura</li></li></ul><li>Byculla Nursing Home <br />CLOSEDOWN<br />(Note: It is to be understood by any entrepreneur citizen of India that the Health-care sector of India forms a basic back-bone of the social structure and Humanitarian service provided by the Democratic and secular state to its subjects. Hence, shutting up of the services CANNOT be an option ever. As a responsible citizen and a part of the society, the entrepreneur must try alternative solutions to run the business rather shut-down of the business operations).<br />
  32. 32. Dawood Nursing Home<br /><ul><li>Situated at Nagpada Junction
  33. 33. The situation finds contrasting viewpoints in lack of information and communication throughout the organization.
  34. 34. It was analyzed that Standardizations of the procedures were non-existent and situational remedies overpowered the activities than a procedure or uniformity in processes.</li></ul>Dawood Nursing Home<br />
  35. 35. Nagori Nursing Home<br /><ul><li>Situated at Madanpura
  36. 36. The situation finds beneficial information and good interaction throughout the organization.
  37. 37. The information provided with the idea about how the Nursing home industry operates on the average level.
  38. 38. Nursing home performs with the elementary goal of serving people and satisfying the social responsibility.</li></ul>NagoriNursingHome<br />
  39. 39. 7 P’S OF pediatric nursing home<br />
  40. 40. Product<br /><ul><li>The core product offered by HEALTHY FUTURE is Medical Services
  41. 41. The expected product/service offered by HEALTHY FUTURE includes hygiene, Special attention, and good relations
  42. 42. The augmented services provided would include provisions for rehabilitation, pediatric day treatment center, pediatric private duty nurses, Monitoring and free check-up service till the relapse period.
  43. 43. preparing food in a lovable form and with an innovation.</li></li></ul><li>Contd…..<br />Mandatory elements like<br /><ul><li>Nasal Syringe
  44. 44. Reflex hammer
  45. 45. Computer-printers for keeping Data Records & provide Medical bills for reimbursements claims for the customers
  46. 46. Displays
  47. 47. Sphygmomanometer
  48. 48. Weight scale
  49. 49. Sterilizing Equipments
  50. 50. Sanitizers and good sanitary provisions
  51. 51. Thermometer
  52. 52. Laminator
  53. 53. Tongue depressor
  54. 54. Torch
  55. 55. Stationary
  56. 56. Furniture
  57. 57. Nebulizers.
  58. 58. Oxygen machines.
  59. 59. Glucose.
  60. 60. Nano – ECG machines.
  61. 61. Syringes.
  62. 62. Crocin, Benadryl and other necessary such medicines.
  63. 63. Nasal Aspirator.</li></li></ul><li>Contd…<br />Supportive services<br />Auxiliary services<br /><ul><li>Catering department
  64. 64. Pharmaceutical services
  65. 65. An official laundry
  66. 66. HEALTHY FUTURE seeks the ratio to be 2:5 above the average industry standards of 1:5.
  67. 67. Registration and indoors case records
  68. 68. Stores management
  69. 69. Transportation management
  70. 70. Mortuary arrangement
  71. 71. Dietary services,
  72. 72. Engineering and Maintenance service etc. </li></li></ul><li>Price<br /><ul><li>Price charged by the pediatric hospitals usually depends on treatment prescribed by the respective consultants and the facilities offered to the patients
  73. 73. Various categories of rooms
  74. 74. General ward
  75. 75. Deluxe suite
  76. 76. HEALTHY FUTURE avoids believing in profit maximization at the cost of quality service, it aims at providing quality for its customer at a reasonable price even though, in case, the nursing home is incurring losses it will not move out of the business.</li></li></ul><li>Cost based pricing<br />Competition based pricing<br />Demand based pricing<br />Pricing Methods in Private Hospitals<br />HEALTHY FUTURE PRICING<br />
  77. 77. Perceived value<br />
  78. 78. Promotion<br /><ul><li>Quality Certifications for the process and documentations
  79. 79. Advertising.
  80. 80. Word of mouth
  81. 81. Doctors suggestions to the patients
  82. 82. Virtual presence with its own website
  83. 83. Conduct camps in schools
  84. 84. Circulate Hand outs
  85. 85. Advertise through Newspapers mainly urdu newspaper
  86. 86. Advertisement to be shown in the Nursing home on the in-house TV to be shown to children. TV will show DVD’s of cartoon movies, Charlie chaplin, etc.</li></li></ul><li>3 Stage Model for the Services Provided:<br />
  87. 87. Place<br /><ul><li>Physical place where we serve on a start-up basis is Saath Rasta in Byculla
  88. 88. It has so many lanes connected to each other there is high number of population leaving in the locality along with the people of all the connected areas.
  89. 89. There is absence of nursing homes with high end technology in the area selected.
  90. 90. This is the opportunity we seek to fulfill in the market for its demanded requirement.</li></li></ul><li>Sathrasta’s Google Map<br />Sane GurujiMarg<br />Arthur Road<br />Mahalaxmi<br />New ShrinTheatre<br />Byculla Road<br />Agripade<br />Maulana Azad Road<br />
  91. 91. People<br />“An Organization is an extended shadow of its Strong Leader “.<br /><ul><li>Motivating employees to be efficient, dedicated and loyal to the organization
  92. 92. Providing regular on job training of employees to ensure continuous improvement
  93. 93. Utilizing services of professionally competent medical consultants
  94. 94. Use of latest technology</li></li></ul><li>Process<br />
  95. 95. The Process of Hospital<br />Diagnosis<br />Information aboutfuture action<br />The arrival of patient <br />Payment<br />Registration<br />Fill the evaluation form<br />Discharge of the patient<br />Treatment<br />
  96. 96. General process organization in a hospital<br />Billing<br />Finance Department<br />Purchase Department<br />Patient<br />(External Customer)<br />Doctors<br />Stores<br />Nurses<br />
  97. 97. Physical Evidence<br /><ul><li>staff follows a dress code to show professionalism and to maintain discipline.
  98. 98. It is necessary to be centrally air-conditioned with good lighting. Ventilation is taken care of by air-conditioning.
  99. 99. Hospitals put up boards, showing list of visiting Doctors along with their qualifications, and details other well-known hospitals they visit.
  100. 100. A hospital has to keep in mind both the aspect of physical evidence that is essential and peripheral evidence.</li></li></ul><li>Productivity and Quality<br />Doctors: <br />Other personnel: <br />Paramedic staff: <br /><ul><li>Consultant physician
  101. 101. Physician
  102. 102. Medical officers (M.O)
  103. 103. Anesthetic specialist
  104. 104. Surgeon
  105. 105. Pathologist
  106. 106. Psychiatrists
  107. 107. Nurses
  108. 108. Dispenser
  109. 109. Office boy’s
  110. 110. Ward boy’s
  111. 111. Security
  112. 112. Sweeper</li></li></ul><li><ul><li>Less expensive
  113. 113. Good quality of treatment
  114. 114. Good interpersonal relations between doctor and patients
  115. 115. Qualified and experienced doctor with excellence in their specialization
  116. 116. Quick decision making
  117. 117. Space constraint
  118. 118. Lack of proper equipment
  119. 119. Less hygienic condition
  120. 120. Sole proprietorship
  121. 121. High population
  122. 122. Sophisticated equipment’s
  123. 123. Expansion
  124. 124. Can approach to charitable trust
  125. 125. Large number of competitors
  126. 126. Lack of expansion plan
  127. 127. Lack of promotional strategy</li></ul>Nagori Clinic & Nursing Home<br />
  128. 128. <ul><li>Optimum value for customer
  129. 129. First mover advant
  130. 130. Optimum utilization of resources
  131. 131. Better trained staff
  132. 132. Presence of majority of medicines in-house
  133. 133. Food to the patient as per their diet plan
  134. 134. Space and time constraint
  135. 135. More working capital is required
  136. 136. Higher technology acquisition
  137. 137. Higher variability of service
  138. 138. Virtually
  139. 139. Variety in service
  140. 140. Expanding consumer base
  141. 141. Control and monitor variability in services and acquiring quality certificates in service industry that would add further in the success for the nursing home
  142. 142. Government subsidies for certain lifesaving drugs to the Government run hospitals.
  143. 143. Market-Driven competition in the adjacent market
  144. 144. Minimum cost of operations to run the functioning smoothly everyday</li></ul>HEALTHY FUTURE PEDIATRIC NURSING HOME<br />
  145. 145. HEALTHY FUTURE<br />PEDIATRIC<br />NURSING HOME<br />Thank you<br />

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