my internship report

1. Summer internship program(sip)
Selling of worth Rs 14 lakh vehicles in Mahindra
and Mahindra show room, Nellore in eight weeks.
By
Paluru munesh
141FC01032

3. Objectives of sip
 Enhance skills helpful for our future
 Apply the theoretical knowledge practically
 Get accustomed to work place environment
 Gathering the details from the customers and explaining
them which vehicle suits according to their needs.
 After the delivery of the ordered vehicle by the customer , I
need to inform to the customer about the status of the
order.
 Expand my existing knowledge base
 contact with different customers through telephone for
increasing the customers to M&M.

4. Founded : 1945
Headquarters : Mumbai
Products : Automobiles, Commercial
vehicles and two-wheelers
Major competitors in the Indian market: Maruti
Suzuki, Tata Motors, Toyota, Hyundai etc...
COMPANY PROFILE

5. Awards
• Received the Pegasus Award for CSR in 2007.
• Bombay Chamber Good Corporate Citizen Award for 2006-07
• Business world FICCI-SEDF Corporate Social Responsibility Award – 2007
• Mahindra Lifespace Developers Ltd. was honoured for their commitment to incorporating
sustainability in their real estate and infrastructure projects.
• Deming Prize
• Japan Quality Medal
• Qimpro Platinum Standard (Business) 2008 award for excellence in business practices.
• CNBC AWAAZ Travel Award for its Lakeview Resort, Munnar.
• ICSI National Award for Excellence in Corporate Governance
• 'Brand Communicator of the Year' at the 9th Asia Pacific PR Award.

6. AWARDS

9. Customers to M&M
Transport services(autos)
Farmers(tractors)
Ladies(scooties)
Common people who have interest in
buying cars
Commercial business users

10. Competitors to M&M
• MARUTI
• SUZUKI
• TOYOTO
• HYUNDAI

11. Orientation Program
The activities taken place in the orientation program
 Briefing about the company
 They introduced me to employees of the various
departments and explained me the works of that
departments.
 After that they assigned me to work in sales
department as a sales consultant

13. ACTIVITIES INVOLVED IN MY DAILY WORK
 increase the sales of the Mahindra vehicles
 contact with different customers
 Customers enquiries
 Walk-in enquiry
 Telephonic enquiry
 Field enquiry
 explain about the different type of the products available in Mahindra
 customer details in CDIF(Customer Data Enquiry Form)
 ask about the needs of the customer
 best suits his needs
 the six step demo practice
 analyze the factors the customer is interested
 more importance to those factors
 offering the test drive

14. continued
 ask the customer about any queries
 make him feel satisfy
 booking
 open an order taking form
 place the order for the vehicle to the plant if the vehicle is not readily
available through the sales manager
 After the vehicle gets into the showroom then I need to inform to the customer about the availability of
the vehicle and make the process for the delivery of the vehicle
 Upon the delivery of the vehicle the company need to make a relationship
with the customer

15. Strategy used by M&M
Mahindra follows a strategy called as the SANKALP
• S-Smile and greet customers
• A-Analyze customer needs
• N-Need based demonstration
• K-Key to test drive
• A-Acknowledge and eliminate customer doubts
• L-Lead to close
• P-Promise a relationship

16. LEARNING EXPERIENCE
 Exposure to corporate life
 Consumer behavior: Personal v/s Commercial