Online journalism Course Outline (Module Presentation )

Course
Information
Course Title ONLINE JOURNALISM
Course ID DMMC Course Type Digital Media
Credit hours 3 Hours per week
(C-L)
3-3
Programs BS Mass
Communication
Preferred
Semester
3
Date 2019 Version 1.1
Programs BMC Semester
Session
Fall 2019
Instructor(s) M.Mujeeb Riaz TA / Junior
Lecturer
Online
Journalism
Course Title DMMC Course Type 3-3
The aim of this course is to impart
knowledge and skills of online journalism
including writing and publishing. Students
work with tools and technologies to make
their own websites, write and create
multimedia content for the online
environment.

COURSE LEARNING OUTCOMES BT LEVEL Relation with
PLO
CLO 1 Differentiate traditional & online media. C4 1,2,3
CLO 2 Produce and arrange content for online media
platforms.(Blogging, Articles, Social media, Reports writing, web
channels.)
P4 4,5,6
CLO 3 Exhibit confidence while performing individual and team
roles.
A3 4,5,6,7
Lecture type Lectures, Simulations, Guest sessions
Prerequisites Computer Applications | Digital Media For Mass Communication
Follow up Courses Graphic Designing, Photo Journalism, SEO
Course Software or Tool Digital MediaPlatforms,Graphic Content Tools

Textbook
References
Title Edition Authors Publisher Year ISBN
Online Journalism: The
Essential Guide
Steve Hill, Paul
Lashmar
Assessment
Criteria
(100%)
Assessment Weight Used to attain
CLO
Assessment Weight Used to attain
CLO
Mid Assignment 5% 1 Quiz 5% 1
Final Project 20% CLO 1-2-3 Presentation
(Social
Media
Platforms)
10% 2 & 3
Mid Term 20% 1 Final Term 40% 1, 2
Other 1 Other 2
Methods of
Evaluation
Quizzes, Assignments, Mid/Final exam, Case Studies, Project

Week No Topic Lecture
No
Lecture Content Relation
with
PLO
01
Why Online
Journalism is
the Future
Lecture
01
Difference between online and offline journalism
Differentiate between online media and digital media
Why Online Media is so important?
What type of planning do you need to do?
1
Lecture
02
Fundamentals of Online Media
Strengths and weakness of online Media management
Components of online Media
1
FINAL PROJECT LAUNCHING OF WEB CHANNEL
Task Study online and find out 10 rationale why digital media is
important than traditional media.

Topic Lecture
No
with
PLO
03
CITIZEN AND
PARTICIPATORY
JOURNALISM
Lecture
01
Citizen and Participatory Journalism
Hyperlocal / Microlocal Journalism
1,2,3,4,
5
Lecture
02
Blogging
Crowdsourcing
1,2,3,4,
5
Task/Assignme
nt/Lab

No
with
PLO
04
NEW MEDIA
AND SOCIAL
NETWORKS
Lecture
01
New Media
Social Media
Social networking websites such as Facebook, LinkedIn
Microblogging websites such as Twitter
1,2,3,4,
5
Lecture
02
Video sharing websites such as YouTube
Photo sharing websites such as Flickr, Instagram
1,2,3,4,
5
Task/Assignme
nt/Lab
Submit a report based on screen shots and links that
ensure students have presence on major platforms.

No
with
PLO
05
NEW MEDIA
AND SOCIAL
NETWORKS
(II)
Lecture
01
Weblogs
Wikis
Online gaming
1,2,3,4,
5
Lecture
02
Social Bookmarking
Internet forums and Chat rooms
Short messages (SMS)
1,2,3,4,
5
Task/Assignme
nt/Lab

No
with
PLO
06
Online
Reporting
Lecture
01
Types of reporting (print media, broadcast media, and the
Internet)
Online Reporting Domains
1,2,3,4,
5
Lecture
02
Online Reporting Techniques
Things should keep in mind while online reporting
1,2,3,4,
5
Task/Assignme
nt/Lab
Live Reporting Activity

No
Lecture Content Relatio
n with
PLO
07
Content
Development
For online
platforms
Online Sources
Lecture
01
Workshop
Content Development for Website
Content Development for online networking sites
1,2,3,4,
5
Lecture
02
Creative Writing for Websites
Online News Sources
1,2,3,4,
5
Task/Assign
ment/Lab

No
with
PLO
08 MID TERM EXAM
Task/Assignme
nt/Lab

No
with
PLO
09
WEB TV Lecture
01
How a web TV can be launched
Web TV team management
1,2,3,4,
5
Lecture
02
Structure of Web TV
How a web TV different from Electronic Media
1,2,3,4,
5
Task/Assignme
nt/Lab

No
with
PLO
10
Online
Newspaper/M
agazine/E-
Letter
Lecture
01
How online newspaper and online magazine-Letter can be
initiated
4,5,6,7
Lecture
02
Creation of Online Newspaper,E-Letter,Magazine
Requirements for E-Newspaper,Letter,Magazine
4,5,6,7
Task/Assignme
nt/Lab

No
with
PLO
11
Security,
ethical and
legal
challenges
online
Lecture
01
Security, ethical and legal challenges online
Rules & Regulations
4,5,6
Lecture
02
Ethical boundaries & Liberties
Hacking | Fake News |Graphic Manipulation
Plagiarism
4,5,6
Task/Assignme
nt/Lab

No
with
PLO
12
Blogging
& Vlogging
Mob logging
Lecture
01
How to update a blog
How to add co author in blogs
Video logs and its importance
4,5
Lecture
02
Blogging as a source of promotion
How to publish blogs on different blogging platforms
How to publish video logs
4,5
Task/Assignme
nt/Lab

No
with
PLO
13
Emergence of
Online &
Traditional
Media
Lecture
01
Magnetism of online media for main stream journalist
Visual Content
1,4,5
Lecture
02
Why Online media Celebrities moving to main stream
media
Hybrid Media
1,4,5
Task/Assignme
nt/Lab

No
with
PLO
14
Interactive
Multimedia
Stories
Lecture
01
How to produce a Multimedia Stories for different
mediums .
Face Book | Twitter | YouTube | Instagram | Websites
4,5,6
Lecture
02
Final project Discussion
Create their own web channel
4,5,6
Task/Assignme
nt/Lab

No
with
PLO
15
Final Project
Proposal
Submission
Lecture
01
Idea Finalization
Web Channel Creation
4,5,6,7
Lecture
02
Content Formation | Genre 4,5,6,7
Task/Assignme
nt/Lab

No
with
PLO
16 PRESENTATION

TASK #01
Subject: Digital marketing Course CODE: Mkt-201 DATED: 16-07-2019
Time Allowed: 30 min Max. marks: 10 Term: Fall 2019
Student ID : Name :
Sr Course Learning Outcome Domain Taxonomy
Level
PLO
1 Demonstrate the ability to initiate and manage social
media platforms and formulate content strategy.
Psychomotor P4 4,5,6

Question No. 1[CLO-2, P4)
Make an account of Facebook, Twitter, YouTube, Blog, LinkedIn face-book business page by
completing all the following requirements:
Marks : 10
Page description Timeline tabs Upload and
manager at
least three
activities
Cover photo Profile Photo
Criteria Poor Good Excellent

Name : Roll No :
Sr Criteria Allocate
Marks
Poor
0.5
Fair
1
Good
1.5
Excellent
2
Total
Obtained
1 Set-up the page description 2
Not Clear
Description
Most of the
description
irrelevant
Relevant
Description
Relevant and
accurate description
by using possible
keywords
2 Demonstrate the use of page tabs 2
3 Upload and manager at least three
activities
2
Irrelevant and
less than three
activities
Two relevant
activities are
uploaded
Three relevant
activities are
uploaded
More than 3
activities are upload
4 Cover photo 2
Not Relevant
message on
cover photo
Some
graphics are
related to the
topics
All graphics are
related to the
topic and most
make it easier
to understand.
Cover photo is
related to the topic
and make it easier to
understand.
5 Profile Photo 2
No appropriate
size and
theme.
Appropriate
size but
difficult to
understand
message
Profile picture
selected with
appropriate size
and theme.
Profile picture
selected with
appropriate size,
theme and
according to the
criteria of ADIEA
Sub Total

Blog Writing Rubrics
Subject: Digital marketing Course CODE: Mkt-201 DATED: 16-07-2019
Time Allowed: 30 min Max. marks: 10 Term: Fall 2019
Student ID : Name :
Sr Course Learning Outcome Domain Taxonomy
Level
PLO
media platforms and formulate content strategy.
Psychomotor P4 3,4,5s

Name : Roll No :
Marks
Poor
0.5
Fair
1
Good
1.5
Excellent
2
Total
Obtai
ned
1 Focused on Assigned Topics 2
No attempt has been
made to relate the story to
the assigned topic.
Some of the story is related to
the assigned topic, but a reader
does not learn much about the
topic.
Most of the story is
related to the assigned
topic. The story wanders
off at one point, but the
reader can still learn
something about the
topic.
The entire story is
topic and allows the
reader to understand
much more about the
topic.
2 Accuracy of Facts 2
There are several factual
errors in the story.
Most facts presented in the
story are accurate (at least
70%).
Almost all facts
presented in the story
are accurate.
All facts presented in the
story are accurate.
3 Solution of a Problem 2
No solution is attempted
or it is impossible to
understand.
The solution to the character's
problem is a little hard to
understand.
The solution to the
character's problem is
easy to understand, and
is somewhat logical.
The solution to the
character's problem is
easy to understand, and
is logical. There are no
loose ends.
4 Creativity 2
Blog contains a few
creative details and/or
descriptions, but they
distract from the story.
The author has tried to
use his imagination.
Blog contains a few creative
details and/or descriptions, but
they distract from the story.
Writer has tried to use his
imagination.
Blog contains a few
descriptions that
contribute to the
reader's enjoyment. The
writer has used his
imagination.
Blog contains many
descriptions that
contribute to the
writer has really used his
imagination.
5 Title 2
No title. Title is present, but does not
appear to be related to the
story and topic.
Title is related to the
story and topic.
Title is creative, sparks
interest and is related to
the story and topic.
Sub Total

CREATE A WEB CHANNEL
NAME: GROUP NAME : Total Marks : 30
COURSE LEARNING OUTCOMES BT LEVEL Relation with PLO
CLO 1 Differentiate traditional & online media. C4 1
CLO 2 Produce and arrange content for online media
platforms.(Blogging, Articles, Social media, Reports writing,
web channels.)
P4 2,3,4,5
CLO 3 Exhibit confidence while performing individual and team
roles.
A3 6,7

PROJECT GUIDELINES
Project Title CREATE A WEB CHANNEL
Project description Students will create a web channel on YouTube and create his presence on
relevant mediums and also develop a channel promotional campaign on
different social media platforms . (Youtube , Facebook, Twitter, Instagram etc.)
He/she should be posted at least 5 videos on social media platforms.
Post include: Short videos + Video Description + Relevant Promotional Hash
tags+ videos Thumbnails etc.

TIME DURATION ONE MONTH
Description of the tasks Time-line LO Evidence
Student proposes one or more topics for instructor approval. The
proposed topics should be newsworthy or noteworthy; in other
words, there should be demonstrated interest in this topic. To
that end, student needs to conduct keyword researches and cite
web metrics data to support the proposed topic(s).
WEEK
01
1
PROJECT
PROPOSAL
In task one you are required to submit proposal based on
following topics ..
Proposed Topics for channel creations
TASK
01
1

Step 2: Multiplatform content production
With an approved topic, student produces a variety of contents:
Video Log, data visualization. WEEK
02
2,3
MULTIMEDIA
CONTENT
PRODUCTION
(VLOGS)
In task two you are required complete content production
according to approved topics for given platfroms
Facebook
YouTube
Twitter
Insta
TASK
02
2,3

Step 3: Content presentation on digital platforms
Once created, the contents need to be optimized for web and
digital delivery. Student needs to format the blogs and vlogs for
easy online understanding, upload contents to appropriate web
venues.
WEEK
03
2,3
CONTENT
PRESENTATIO
N ON
DIGITAL
PLATFORMS
In task three you are required to create and publish content for
following platforms
 Facebook | Twitter | Youtube | Insta
TASK
03
2,3

Step 4: Content promotion
Student needs to prepare a detailed plan for how to promote his
or her story; with instructor approval, student carries out some
elements in the plan and documents the results. The promotion
plan may include major social media platforms promotion.
WEEK
04
2,3
Promotional
Plan
In task four you are required to promote content on following
platforms ..
Facebook
Twitter
YouTube
Insta
TASK
04
2,3

TASK # 01 RUBRIC PROJECT PROPOSAL
Name : Roll No : TOTAL MARKS : 05
Marks
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obta
ined
1 Research on Topics 1
No research has been
conduct to the assigned
topic.
Some of the story is related to
the assigned topic, but a reader
does not learn much about the
topic.
Most of the story is
topic. The story wanders
off at one point, but the
reader can still learn
something about the
topic.
The entire story is
topic and allows the
reader to understand
much more about the
topic.
2 Proposed Topics Relevancy 1
Group Members
proposed 1 meaningful,
creative ideas
Group Members proposed 2
meaningful, creative ideas
Group Members
proposed 3meaningful,
creative ideas
Group Members
proposed 4 meaningful,
creative ideas
3 Originality 1
There are several factual
errors in the story.
Most facts presented in the
story are accurate (at least
70%).
Almost all facts
presented in the story
are accurate.
All facts presented in the
story are accurate.
4 Creativity 1
Proposal contains a few
Proposal contains a few creative
details and/or descriptions, but
they distract from the story.
Proposal contains a few
descriptions that
contribute to the
reader's enjoyment.
Proposal contains many
descriptions that
contribute to the
reader's enjoyment.
5 Title 1
No title. Title is present, but does not
appear to be related to the
story and topic.
Title is related to the
story and topic.
Title is creative, sparks
interest and is related to
the story and topic.
Sub Total

TASK # 02 RUBRIC Multiplatform content production (Blogs & Vlogs)
Marks
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obta
ined
1 Post 1
Content is minimal OR
there are several factual
errors.
Includes essential information
about the topic but there are 1-
2 factual errors.
Includes essential
knowledge about the
topic. Subject
knowledge appears to
be good.
Covers topic in-depth
with details and
examples. Subject
knowledge is excellent.
2 Vlog 1
Little effort has been
spent on brainstorming
and refining a concept.
Unclear on the goals and
how the project objectives
will be met.
Has brainstormed their concept,
but no clear focus has emerged.
Goals/final product not clearly
defined.
Has a fairly clear picture
of what they are trying
to achieve. Can describe
what they are trying to
do overall but has
trouble describing how
his/her work will
contribute to the final
project.
Has a clear picture of
what they are trying to
achieve. Adequate
description of what they
are trying to do and
generally how his/her
work will contribute to
the final project.
3 Originality 1
Uses other people's ideas,
but does not give them
credit.
Uses other people's ideas
(giving them credit), but there is
little evidence of original
thinking.
Product shows some
original thought. Work
shows new ideas and
insights.
Vlog shows a large
amount of original
thought. Ideas are
creative and inventive.
4 Creativity 1
Blog/Vlog contains a few
descriptions, but they distract
from the story. Writer has tried
to use his imagination.
descriptions that
contribute to the
writer has used his
imagination.
Blog/Vlog contains many
descriptions that
contribute to the
imagination.
5 Requirements 1
More than one
requirement was not
completely met.
One requirement was not
completely met.
All requirements are
met.
All requirements are met
and exceeded.
Sub Total

TASK # 03 RUBRIC Content presentation on digital platforms
Marks
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obta
ined
1 FaceBook 1
Zero understanding of
facebook
Content is good but not clear
understanding of platform
Effective Content
Presentation but not
according to medium
Meaningful and valuable
content presentation
according to platforms
2 Twitter 1
Twitter
Effective Content
according to medium
3 Youtube 1
YouTube
Effective Content
according to medium
4 Websites 1
websites
Effective Content
according to medium
5 Creativity 1
No content is presented in
a creative way .
Content presented in a creative
and innovative way but not
using all techniques of different
mediums .
Content presented in a
few creative and
innovative way sby using
all techniques of
different mediums .
Content presented in a
creative and innovative
way by using all
techniques of different
mediums .
SubTotal

TASK # 04 RUBRIC Promotional Plan
Marks
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obta
ined
1 FaceBook 1
Not have a proper plan to promote
their stories
Students have not
developed a clear
promotional plan for
promoting their ideas.
Students have developed
a clear promotional plan
for promoting their
multimedia stories.
Students have developed a
clear and effective
promoting their multimedia
stories.
2 Twitter 1
their stories
Students have not
developed a clear
for promoting their
multimedia stories.
clear and effective
stories.
3 Youtube 1
their stories
Students have not
developed a clear
for promoting their
multimedia stories.
clear and effective
stories.
4 Message 1
No proper message Not clear proper message
in organized way
Not proper logical order Message is organized and in
logical order
5 Originality & Creativity 1
Blog contains a few creative details
and/or descriptions, but they
distract from the story. The author
has tried to use his imagination.
Blog contains a few
Writer has tried to use his
imagination.
Blog contains a few
descriptions that
contribute to the reader's
enjoyment. The writer has
used his imagination.
Blog contains many creative
details and/or descriptions
that contribute to the
imagination.
SubTotal

PRESENTATION RUBRIC NAME : ROLL NO TOTAL MARKS : 10
Criteria Domain Allocate
Marks
Unacceptable
0
Poor
0.25
Fair
0.5
Good
0.75
Excellent
1
Total
Obtain
ed
Understanding
of Knowledge
Cognitive 1 Content is inaccurate.
Information is not presented
in a logical order, making it
difficult to follow.
Content is lacking.
Information is not
presented in a logical
order, making it difficult
to follow.
Content is only partially
accurate and some
important information is
missing and/or not
presented in a logical
order.
Content is
accurate but some
important
information is
missing and/or not
presented in a
logical order.
Content is accurate and all
important information is
presented in a logical order.
Personality/At
tire
Affective 1 Rough Attire not according to
environment
/situation
General Attire not
appropriate for audience
(Jeans, T. shirts , shorts )
Casual Business attire,
but wore sneakers or
seemed somewhat
wrinkled
Casual Business
Attire
Business Attire, Very
professional Look
Exhibit
Communicatio
n skills and
body
Language
Affective 1 Zero confidence and unable to
speak on stage
Students with Lack of
confidence, do not speak
clearly, fail to engage
audience
Low and Unclear voice,
Difficult to keep
engagement with
audience
Students are
confident, speak
well and are
engaged with their
audience.
Students present with easy
confidence, speak very well
and clearly, maintain
excellent engagement.
Preparedness/
Respond to
questions
Affective 1 Zero Preparation /Practice Student does not seem at
all prepared to present.
Students are somewhat
prepared, but it is clear
that rehearsal was
lacking.
Students seem
pretty prepared
and answered
some questions.
Students completely
prepared and respond all
question efficiently
Team
cohesiveness
Affective 1 Zero Cooperation , Input Uncooperative or
unwilling to listen and
support others to achieve
goals
Cooperative , but
occasionally unwilling to
listen and support
colleagues
Consistently
listened to others,
ideas and worked
cooperatively to
achieve goals
Consistently listened to
others; willing to sacrifice
personal interests to achieve
our goals
Sub Total Marks

FINAL-TERM EXAMINATION
Subject: DiGITAL MEDIA FOR MASS COMMUNICATION Course CODE: DMMC-101
Time Allowed: 120 min Max. marks: 40
Term: Fall 2019 DATED: June 23, 2019
Student ID: NAME:

Sr Course Learning Outcome Domain Taxonomy Level PLO
1 Demonstrate an in-depth understanding of the
conventional and digital media concepts, strategies and
tools.
Cognitive C3 1
media platforms.
Psychomotor P4 4-5
Question No.1 [CLO- 1- C2]
Describe difference between traditional media and Digital media and also discuss the
characteristics of Digital media?
Question No.2 [CLO-1-C3]
Illustrate the difference between Digital media and Social Media and its impact on mass
media?
Question No.3 [CLO-2-P4]
Demonstrate the YouTube channel and its benefits how to produce a YouTube channel?

Question No.4 [CLO-4-C2-P4]
Explain Google adwords and how to execute Google adwords campaign?
Question No.5 [CLO-2-4-C2-P4]
Describe use of social media platforms and how to make social media strategy?

MID-TERM EXAMINATION
Subject: DiGITAL MEDIA FOR MASS COMMUNICATION Course CODE: DMMC-101
Time Allowed: 120 min Max. marks: 20
Term: Fall 2019 DATED: July 23, 2019
Student ID: NAME:

Sr Course Learning Outcome Domain Taxonomy Level PLO
1 Demonstrate an in-depth understanding of the
conventional and digital media concepts, strategies and
tools.
Cognitive C3 1
media platforms.
Psychomotor P4 4-5
Question No.1 [CLO-1, C2]
Describe difference between Digital Media & Traditional Media and also discuss the
Importance of Digital Media? (5x1)
Question No.2 [CLO-2, C2]
Discuss Social Media and its major platforms briefly? (5x1)
Question No.3 [CLO-2, C3, P4]
Illustrate Facebook and its feature and how to make Facebook business page? (5x1)
Question No.4 [CLO-2, C3-P4]
Discuss Twitter and its usage and how to produce a twitter account? (5x1)

Online journalism Course Outline (Module Presentation )

Online journalism Course Outline (Module Presentation )

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Online journalism Course Outline (Module Presentation )