what is digital marketing, types of digital marketing

1. Digital Marketing
Digital marketing refers to the use of digital channels, platforms, and technologies to
promote and advertise products, services, or brands. It encompasses a wide range of online
marketing activities, leveraging the internet and electronic devices to connect with potential
customers. Digital marketing has become increasingly important as more people spend time
online and businesses seek effective ways to reach their target audiences. Here are some
key components of digital marketing

2. SEO (search engine optimization)
The practice of optimizing a website's content and structure to improve its visibility in search
engine results. The goal is to increase organic (non-paid) traffic to the website.

3. Social Media Marketing
Social Media Marketing: Using social media platforms (such as Facebook, Twitter, Instagram,
LinkedIn, etc.) to promote products, services, or brands, and engage with the target audience.

4. Content Marketing
Creating and distributing valuable, relevant, and consistent content to attract and
engage a target audience. This can include blog posts, articles, videos, infographics,
and more.