Digital marketing refers to the use of digital channels, platforms, and technologies to promote and advertise products, services, or brands to a target audience. It encompasses a wide range of online marketing activities aimed at reaching potential customers through various digital mediums.
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2. Digital marketing refers to the use of digital
channels, platforms, and technologies to
promote and advertise products, services,
or brands to a target audience. It
encompasses a wide range of online
marketing activities aimed at reaching
potential customers through various digital
mediums. Digital marketing has become an
essential component of modern business
strategies due to the widespread use of the
internet and digital devices.
4. Search Engine Optimization (SEO):
The practice of optimizing a website to
rank higher in search engine results pages
(SERPs), increasing organic (non-paid)
traffic.
5. Pay-Per-Click Advertising (PPC):
Paid advertising in which advertisers pay a
fee each time their ad is clicked. It includes
platforms like Google Ads and social media
advertising.
6. Social Media Marketing:
Promoting products or services on social
media platforms (e.g., Facebook,
Instagram, Twitter, LinkedIn) to engage
with a target audience and build brand
awareness.
7. Content Marketing:
Creating and distributing valuable,
relevant, and consistent content to attract
and retain a specific target audience. This
can include blog posts, videos,
infographics, and more.
8. Email Marketing:
Sending targeted emails to a list of
subscribers to promote products, share
updates, and build customer relationships.