Your Court's All-A-Twitter 2010


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Updated to include measurement, legal marketing, and new trends in social media affecting the legal community.

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Your Court's All-A-Twitter 2010

  1. 1. The Courtroom’s All-A-Twitter: <ul><li>Social Media’s Impact on the Legal Community </li></ul>Michael Sommermeyer Court Information Officer, Clark County Courts [email_address]
  2. 2. About Your Speaker Twitter & Facebook “WordyMouth” <ul><li>Former News Anchor/Journalist. </li></ul><ul><li>Created first website in 1993. </li></ul><ul><li>Live Journal-er turned Blogger. </li></ul><ul><li>Social Media Early-Adopter. </li></ul><ul><li>Public Relations and Marketing Strategist. </li></ul>
  3. 3. <ul><li>Social Media and the use of social media tools by the judiciary and the legal community. </li></ul>
  4. 4. What I Did Today!
  5. 5. Social Media Impacts the Law <ul><li>A juror in Arkansas tweeted after a $12 million verdict. </li></ul><ul><li>Nine jurors in Florida searched Google for more information resulting in a mistrial. </li></ul><ul><li>Bar Associations Twittering and Blogging. </li></ul><ul><li>Attorneys mixing Facebook with Billboards. </li></ul>
  6. 6. <ul><li>I just had to tell someone! </li></ul><ul><li>Can the genie be put back into the bottle? </li></ul>
  7. 8. A Social Media Channel For Everyone
  8. 9. In A Sea of Social Media Tools
  9. 10. A Popularity Contest <ul><li>Attract someone to say “Hi!” </li></ul><ul><li>Make Them Like You , and </li></ul><ul><li>Obtain Their Trust for life. </li></ul>
  10. 11. Get Into Their Heads
  11. 12. Bar Associations uniquely positioned to Lead, Teach and Advise members on the power and misuse of Social Media.
  12. 13. Measure Moments A Kind Word Can Warm Three Cold Winter Months. Japanese Proverb
  13. 14. But How Do You Measure a Feeling?
  14. 15. Have You Recently... <ul><li>connected with friends or business partners with useful contacts? </li></ul><ul><li>sent business to a friend/partner? </li></ul><ul><li>recommended them for something? </li></ul><ul><li>helped them get ahead in some way, shape or form? </li></ul><ul><li>answered some question they had? </li></ul>
  15. 16. If You’re Not Talking, Someone Is <ul><li>People using social media to ranking good and bad judges. </li></ul><ul><li>People complaining about bad customer service. </li></ul><ul><li>Competitors encouraging positive feedback. </li></ul><ul><li>Sour types complaining just to complain. </li></ul>
  16. 17. Social Media Opens Doors <ul><li>It’s human nature to talk about people, services and events. </li></ul><ul><li>Ignore social media at your own peril. </li></ul><ul><li>Engagement leads to better relationships. </li></ul><ul><li>Traditional media less relevant. </li></ul><ul><li>Reach new engaged and empowered audiences. </li></ul>
  17. 18. Choose Tools For Specific Objectives
  18. 19. Legal Social Media Presence
  19. 20. Text Me!
  20. 21. Never Leave Without a Map <ul><li>Some channels are better than others. </li></ul><ul><li>Strategy dictates the channel (tactic) used. </li></ul><ul><li>Engagement leads to better relationships. </li></ul><ul><li>Just because it’s there doesn’t mean you have to use it. </li></ul>
  21. 22. <ul><li>Choose channels according to strategy. </li></ul><ul><li>One channel may not work for every goal. </li></ul><ul><li>Certain channels require content creation – others require content monitoring. </li></ul>
  22. 23. Filling the Bucket Requires Planning <ul><li>Time Commitment. </li></ul><ul><li>Trading Dollars for Time. </li></ul><ul><li>Marketing, PR and Branding Resources Must Be in the Same Bucket. </li></ul>
  23. 24. P.O.S.T. Your Goals <ul><li>People – Assess Customer Social Media Behaviors </li></ul><ul><li>Objectives - Decide What You Want to Accomplish; Performance Goals. </li></ul><ul><li>Strategy - Plan For How Relationships With Customers Will Change. </li></ul><ul><li>Technology - Decide What Social Tools to Use. </li></ul>
  24. 25. Possible Objectives <ul><li>Increased Awareness </li></ul><ul><li>Customer Satisfaction </li></ul><ul><li>Improved Reputation </li></ul><ul><li>Improved Influence </li></ul><ul><li>Repeat Business </li></ul>
  25. 26. Define Measurements <ul><li>Increase Awareness of Law Firm Specialization by 25% in the next 12 months. </li></ul><ul><li>Improve retention of new clients by 60% at year’s end. </li></ul><ul><li>Improve Pro Bono participation rates from 55 to 75% in the next 12 months. </li></ul>
  26. 27. Don’t Count ... <ul><li>Number of Followers </li></ul><ul><li>Number of Clicks </li></ul><ul><li>Page Views </li></ul><ul><li>Facebook Page Fans (Likes) </li></ul><ul><li>ReTweets </li></ul>
  27. 28. Do Count ... <ul><li>Number of new customers. </li></ul><ul><li>Number of influential people talking about your organization/business. </li></ul><ul><li>Things you learn about your customers. </li></ul><ul><li>Number of people who fill out online form or text. </li></ul><ul><li>Reduction in phone support costs. </li></ul>
  28. 29. <ul><li> – Build community. </li></ul><ul><li> – Involve constituents. </li></ul><ul><li> – Create/Distribute Blog content. </li></ul><ul><li> – Career relationships. </li></ul><ul><li> – Professional Networking. </li></ul><ul><li>Google Alerts – Monitor Social Media. </li></ul><ul><li> – Monitor Twitter Mentions. </li></ul>Basic Social Media Tools
  29. 30. <ul><li>Social Media allows for instant monitoring, opens up communication and can extend other efforts. </li></ul><ul><li>Ignore at your peril. </li></ul><ul><li>Tell your story directly to many audiences. </li></ul><ul><li>Time intensive and requires diligence. </li></ul><ul><li>Rapid response needed to be effective. </li></ul>The Least You Need to Know
  30. 31. <ul><li>Social Media opens doors when used appropriately. </li></ul><ul><li>Rules and strategies required – limits are needed for certain forums. </li></ul><ul><li>Social media tools encourage communication. </li></ul><ul><li>Use social media tools to engage communities, clients and customers. </li></ul>The Least You Need to Know
  31. 32. <ul><li>The Cave Painters: Probing the Mysteries of the World's First Artists , Gregory Curtis, Random House, 2007, ISBN 1-400-07887-3, p. 230 </li></ul><ul><li>Humans Have Evolved Specialized Skills of Social Cognition: The Cultural Intelligence Hypothesis, Esther Herrmann, Josep Call, María Victoria Hernàndez-Lloreda, Brian Hare, Michael Tomasello, Science Vol. 317. no. 5843, pp. 1360 – 1366 </li></ul><ul><li>Jurors: Keep Your E-Fingers to Yourselves, Eric Sinrod, FindLaw, September 15, 2009 </li></ul><ul><li>A Legal Battle: Online Attitude vs. Rules of the Bar, John Schwartz, The New York Times , September 12, 2009 </li></ul><ul><li> </li></ul><ul><li>http:// </li></ul><ul><li>http:// </li></ul><ul><li>http:// </li></ul>