TA

1. Ben Walker A2 Media RingwoodSchool
Target Audience for Music Video
Avicii – TheNights
Age
My musicvideowill be directedatindividualsaroundmyage – slightlyyoungertoslightlyolder.
Maybe 15 – 25 yearsold.The reasonbeingthatthistype of musicisnot generallylistenedtoby
youngerpeople than15 because of the type of situationthismusicisplayedin. Likewise,once overa
certainage,musictaste tendsto not be quite as upbeatandfastpaced because of the nature in
whichpeople of 25+ listentomusic.Music like this,of the Dance Popgenre are generallyplayedin
clubsand partieswhicheitherside of myage range isn’treallyapplicable.Also,the generationolder
than 25 yearsoldare listeningtodifferentmusicastheyhave beenaroundlongertowitnessand
listentoa whole othergenre of musicthat15 – 25 year oldsmayhave onlyeverheardon a rare
occasion. Furthermore,afterplayingmysongtovariousmembersof myfamily,aged15 – 70, itwas
onlythe youngeragedmembersthathadeverheardmy songor of the artist (Avicii).
Gender
Avicii - The Nightsinno wayhas a genderspecificaudience.Although,inthe video,itasonand a
fathersayinggoodbye toone another,there isnoreasonwhythe lyricsand videocouldbe applied
to a daughteras well. The proportionof menandwomenthatare intoDance Pop musicisvery
variedandis almostimpossible topredictasthere are a mix of menand womenthattake part in the
activitiesmentionedabove.However,inmostcasesitisa more male-basedtargetaudience andfor
thisreasonI will directingmyvideoatamore male basedaudience –probablyincludingaFather
and Sonas opposedtoa Father/MotherandDaughter.
Themes and Links to Audience
- Nightclub
- Dancing
- Family links
- Adolescents
- Students
- Adventure
- Travel
- Expressive
Occupation
Occupationisa hard area to linkto target audience asbecause myaudience isoveralarge range of
age andalso hasno genderspecifictarget. There isalsonoguarantee asto whattype of
career/occupationafanof Dance Pop wouldhave,letalone overarange of 10 years.
Statistics of Target Audience
4Music is one of the biggestTV channelsforMusic.It playsupcomingartists’songsandvideoof
mainlythe Popgenre.Of its10.5 millionviewsmonthlyaudience,almosthalf of those are by 16 – 34
yearolds. Across6 monthsin2015, more than 1 outof every4 posts at a concertoccurred duringa
live EDM(ElectronicDance Music) musicevent,equatingtoroughly17 millionsocial mediaposts
overthe course of the year aboutEDM.