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By Smyth Media GroupBy Smyth Media Group
Why Newspaper &Why Newspaper &
MagazineMagazine
Advertising BuyersAdvertising Buyers
Lead Today &Lead Today &
Forever?Forever?
Whether you agree or not the
revolution in the role of print in
the strategic marketing mix has
made a noteworthy impact on
the print industry.
With print media such as Newspaper and
Magazine, a lot of business brands are staying
ahead of the curve.
Are you ready to outshineAre you ready to outshine
your competitors with Printyour competitors with Print
media marketing?media marketing?
Newspaper Advertising
At a time when TV
and radio audiences
are scattered and
direct mail costs are
increasing, nothing
conquers daily
newspaper.
Take a glance at the numbers:
●
Usually 68 million adults, access
newspaper content on their tablets or
smartphones in a month.
●
111 million American grown-ups read
a newspaper, either online or in print,
every day.
●
82% of adults online in January 2015
engaged with newspaper content.
●
176 million unique visitors saw
newspaper websites in March 2015.
Advantages to Newspaper
Advertising buyers
● Broadest Reach
● Engagement
● Affordability
● Flexibility & Timeliness
● Impact & Effectiveness
Check out our portfolio for Newspaper
Advertising Buyers
Client: Eton
Corporation
Client:
Frontgate
Client:
Audible.com
Newspaper “ROP”
Magazine Advertising
Magazine advertising
outlasts to be an effective
style of communicating
both brand and product-
specific communique to
the targeted audiences.
Take a glance at the numbers:
91% of all adults read magazine media – and
that number reaches 96% of those under 25.
Advantages to Magazine Advertising
Buyers
● Enhances buyers’ impressions
about suppliers
● Reach high caliber industry
specialists
● Stimulates reader’s interest
● Provide credibility
● Improves advertising ROI
● Kindles positive buying
decision
● Drives web traffic
Check out our portfolio for Magazine
Advertising Buyers
Client : APC Client : Bose Client : Cigar
Client : IllyClient :
Esurance
Client : Ehrman
Tapestry
Check out our portfolio for Magazine
Advertising Buyers
Client: Medifast Client: Rosetta Stone
Client: SunSetter Client: Ross Simons
So if you wish to gain
positive responses, no
negative impacts,
and highest brand
recall count on Print
media.
Contact Us
1 Bridge Street
Suite 130
Irvington, NY
10533
Phone
914.693.8700
Fax 914.693.8740
White Star Media
www.whitestarmediainc.com

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Newspaper and Magazine Advertising Buyers Lead Today and Forever!!

  • 1. By Smyth Media GroupBy Smyth Media Group
  • 2. Why Newspaper &Why Newspaper & MagazineMagazine Advertising BuyersAdvertising Buyers Lead Today &Lead Today & Forever?Forever?
  • 3. Whether you agree or not the revolution in the role of print in the strategic marketing mix has made a noteworthy impact on the print industry. With print media such as Newspaper and Magazine, a lot of business brands are staying ahead of the curve.
  • 4. Are you ready to outshineAre you ready to outshine your competitors with Printyour competitors with Print media marketing?media marketing?
  • 5. Newspaper Advertising At a time when TV and radio audiences are scattered and direct mail costs are increasing, nothing conquers daily newspaper.
  • 6. Take a glance at the numbers: ● Usually 68 million adults, access newspaper content on their tablets or smartphones in a month. ● 111 million American grown-ups read a newspaper, either online or in print, every day. ● 82% of adults online in January 2015 engaged with newspaper content. ● 176 million unique visitors saw newspaper websites in March 2015.
  • 7. Advantages to Newspaper Advertising buyers ● Broadest Reach ● Engagement ● Affordability ● Flexibility & Timeliness ● Impact & Effectiveness
  • 8. Check out our portfolio for Newspaper Advertising Buyers Client: Eton Corporation Client: Frontgate Client: Audible.com Newspaper “ROP”
  • 9. Magazine Advertising Magazine advertising outlasts to be an effective style of communicating both brand and product- specific communique to the targeted audiences. Take a glance at the numbers: 91% of all adults read magazine media – and that number reaches 96% of those under 25.
  • 10. Advantages to Magazine Advertising Buyers ● Enhances buyers’ impressions about suppliers ● Reach high caliber industry specialists ● Stimulates reader’s interest ● Provide credibility ● Improves advertising ROI ● Kindles positive buying decision ● Drives web traffic
  • 11. Check out our portfolio for Magazine Advertising Buyers Client : APC Client : Bose Client : Cigar Client : IllyClient : Esurance Client : Ehrman Tapestry
  • 12. Check out our portfolio for Magazine Advertising Buyers Client: Medifast Client: Rosetta Stone Client: SunSetter Client: Ross Simons
  • 13. So if you wish to gain positive responses, no negative impacts, and highest brand recall count on Print media.
  • 14. Contact Us 1 Bridge Street Suite 130 Irvington, NY 10533 Phone 914.693.8700 Fax 914.693.8740 White Star Media www.whitestarmediainc.com