There are a lot of various ways to find information about
our big world. It is mass media, traveling, meeting with
different people and so on. Mass media play a great role in
the life of modern society. It includes the press, television,
and the radio. Mass media are well-known and important
because they are typically utilized for different causes such
as popularization, education, social or business issues,
entertainment, video and computer games, and literature.
Radio was the first truly mass medium of
communication, reaching millions of people
instantly and altering social attitudes, family
relationships, and how people related to their
The radio is the greatest invention on earth. The radio was
discovered in 1904 by an Italian inventor named Guglielmo
Marconi. Marconi was born in Bologna, Italy in 1874. He was
a physicist, inventor, and Noble Prize winner; credited for all
technology relatable to the radio. The first effective radio
communication was established by Marconi in the nineteen
Radio is one of the media which covers huge population.Radio can be enjoyed
at home, in office, while driving car and can be enjoyed any where.
Radio channels varies from region to region, hence you can listen radio in your
Like other entertainment media, Radio is also favourite of large number of
You can advertise your product on radio and the rate of advertisement is
usually lower than other medium of communication.
Important information or news can be easily spread on radio.For local market
radio is one of the powerful medium of communication.
Only an audio medium for communication.
During bad weather you cannot listen radio properly. Often
unclear and is affected by weather.
You need to adjust frequency properly.
Less and limited radio channels are available compared to other