How to start a YouTube channel in 2022 [FULL Guide]
In this blog post, I’m going to tell you the complete roadmap on How to start a YouTube channel in 2022. So let’s get started.
How to start a YouTube channel in 2022 [FULL Guide]
1. How to start a YouTube channel in 2022
[FULL Guide]
Leave a Comment / YouTube Channel Growth, YouTube Guide 2022 / By M
Awais
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In this blog post, I’m going to tell you the complete roadmap on How to start a
YouTube channel in 2022. So let’s get started.
How to select your channel niche:
What is niche:
Niche is the main topic, the main category a creator focuses on when creating
content. For example, if someone creates videos related to technology, his
niche will be technology. If someone creates videos related to cooking, his
niche will be cooking.
2. Pickup the right channel niche:
Well. It requires a full tutorial on how to pick up a channel niche, I’ll try to cover
it shortly. To select your channel niche, you need to ask two questions to
yourself:
● Do you’ve interest in it? Or Do you know about it?
● Can you create content in this niche?
3. If you don’t know about your niche, you can’t create good content and if you
don’t have interest in it, it would still be difficult for you to create content.
Here’s the complete process of How to pick up the right niche. You can also
get inspiration from these YouTube Channel niche ideas.
Know your business goals:
When starting a new YouTube channel, we all have some goals. So thinking
about your business goals is a good practice as your content strategy will be
designed according to your goals. Your goals could be anything like:
● Monetizing your channel and making money with YouTube
Partner Program
● Building up a community
● Increasing your sales and collecting more leads
● Becoming an influencer and getting business collaborations
4. As I told you, your business goal could be anything. So you need to decide
what you want from your channel.
Know your Audience:
Do you know there are more than 2 billion users active on YouTube. But all of
them are not your audience. You’d be in a particular industry and create
content related to that and only people will watch your content who’d be
interested in it. So it’s important to know who is going to watch your videos.
How to know about your ideal audience:
To know your ideal audience who will watch your content regularly, you need
to brainstorm your audience’s interests, what they like watching, what’re their
pain points and problems and what they’re looking for. By knowing the
answers to these questions, you can know about your ideal audience.
How to select a perfect channel name:
When starting a new channel, the name of the channel is very important as it
not only helps people recognize your channel but also helps the channel to
appear in search results.
5. To select a perfect channel name, follow the following tips:
● Your channel name should be unique
● It should not be long, no more than 3 words
● It should be related to your niche
● Make sure that a channel with many subscribers doesn’t exist on
your channel name by searching for it on YouTube.
Learn How to select your channel name with proper channel SEO in this blog
post.
How to create a YouTube Channel:
After you’ve decided your channel niche and picked up a valid channel name,
it’s time to start a YouTube channel. Open YouTube and click on your account
icon on the right. Then click on create a channel.
Add your channel name and channel logo (if you’ve one) and then click on
“create”. Your channel will be created. But now, it’s time to do some basic
settings of your channel.
Channel Customization & Settings
Click on “Customize Channel” and you’ll be directed to YT Studio.
6. In channel customization, click on the “Basic Info” tab. Here you can add your
channel description, social links and your contact email. Add these details and
click on publish.
Then click on “branding” and add your channel logo and banner image. In
addition, you can also add a video watermark at the bottom of the page.
Now click on the settings icon and then go to the channel tab in “Basic info”
add your channel name and your niche-related keywords which is important in
SEO and helps YouTube know about your channel.
7. To learn more, you can read my full guide to Channel SEO and Optimization in
which I’ve discussed all the basic settings and channel SEO in detail including
how to select the right name for your channel.
YouTube Video Creation Strategy:
While getting started on YouTube, you need to create content regularly. To
bring consistency to your work, proper strategy is important. Here’s a
complete content creation strategy for almost every YouTuber.
● Find Content Idea/Video Topic
● Script your video
8. ● Shoot & Film your video
● Record Voice (if it’s a voiceover channel)
● Edit video professionally and make it engaging
● Create an attractive thumbnail
● Do keywords research
● Use a good SEO-friendly title
● Optimize your video with SEO, add captions, add cards and end
screens
● Upload the video or schedule it for your desired time
● Engage with your Audience
● Analyze and improve
How to find Content Ideas:
What is a content idea:
Content Idea is the topic of your video. It’s very important because people
watch your video because of its topic. If they’re not interested in that particular
topic, they’re not doing to watch it. That’s why you need to do proper research
for content idea of a video. Here’re some methods:
Create What your Audience wants to watch:
9. To grow on YouTube, you need to create want your audience wants to watch,
not what you want to create. You can find content ideas by analyzing:
● What your audience likes to watch
● What are their interests
● What are their pain points
● What they want to know about
But you need to be relevant to your niche.
Engage with your Audience:
While trying to reach a new audience, it’s also important to keep your existing
audience engaged with your channel.
● Create what your audience wants to watch
● Create problem-solving content
● Reply to their comments
● Add end screens and cards to your videos
● Add a CTA in your video promoting your other content
● Interact with your audience in live streams
10. ● Be active on the community tab and share valuable posts with
your audience (also add polls)
Make analytics work for you:
Analytics data helps us to measure what’s working and what’s not so that we
can improve our channel performance. Here are some important analytics
metrics:
● CTR
● Average-view-duration:
● Top traffic sources
● Top performing videos
● Top geographics
● Videos which got the most subscribers
● Audience Insights
● Watch time
● Session time
How to grow your youtube channel:
11. To grow a YouTube channel, many factors matter. But YOUR CONTENT
SHOULD BE THE BEST.
If people love your content, YouTube is also going to love it and promote it and
hence you can get a lot of views and grow your channel. So your content
should add value to your viewers’ life. After that, you can grow your channel
by:
● Optimizing SEO of your videos
● Creating attractive and eye-catchy thumbnails
● Sharing it on social media
● Creating YT Shorts
If you want to learn how to grow your channel, you can read 13 essential tips
to get more views on your channel.
Conclusion:
I’ve discussed in detail how to start a YouTube channel in 2022. First, you
need to pick a niche for your channel. It’s also important to know your targeted
audience and determine your business goals. Select a unique name for your
channel and now create a channel and give it a name. Then you need to
customize it, add a logo and banner and do some basic settings. Next prepare
your content strategy and find content ideas for your videos. Engage with your
existing audience through live streams, polls and solving their problems. All
done. Now keep measuring your channel performance to know what’s working
and what’s not and improve it accordingly.
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