The Conjuring, Paranormal Activity: The Ghost Dimension, Insidious Chapter 2 and Woman in Black.

1. Generic Conventions of Horror
Film website Homepages
The Conjuring(2013), Paranormal Activity:
The Ghost Dimension(2015), Insidious
2(2013) and Woman in Black(2012)

2. Insidious 2 Homepage:

3. Paranormal Activity: The Ghost Dimension Homepage:

4. The Conjuring Homepage:

5. Woman in Black Homepage:

6. For most horror film homepages dark, dull colours are used. This is
typical of websites because dark colours such as black represents
something in the film as being sinister. Usually, there is little/no use
of bright colours as this does not fit with the horror genre. However,
the colour red is commonly used for text, not only to make it stand
out from the dark colours, but the colour has connotations of death,
blood and evil which the audience are likely to relate to the film.

7. Social networking has become a big part of people’s lives nowadays.
Another convention of horror films is to advertise using social media as it
gets the film known quickly and gets the audience involved. All of the
websites I have analysed include a social media bar which has hyperlinks
to Facebook, Twitter, YouTube and Instagram so that people can have
easy access to the pages/accounts they have created for these films so
that they can follow and share information about the film.
Paranormal Activity: The Ghost Dimension
Woman in Black
Insidious Chapter 2
The Conjuring

8. The text on website homepages is often minimal. Minimal text means that
the website is not crowded which makes it easier to read. For example, the
key information is shown, the film title is usually the largest text on the
homepage to make it stand out. It is usually in the same font as the font
used on the poster and in the trailer to show a clear link between the
products. Also, the tagline is included on the homepage to accompany the
film title, the tagline is always in the same font as used on both the poster
and in the trailer.

9. A very common convention used on homepages is animation. It is
usually a very short clip taken from the film that repeats itself. For
example, as you open up the insidious Chapter 2 website there is
animation. By using animation it makes the website more interesting
for the audience and also has their attention from the minute that they
open the website.
Animation used on Insidious 2
website. First animation is the
loading of the website is shown by
the percentage counting up to
100%. This ahs been used to help
build the audience anticipation by
having to wait to enter the
website.
Animation used to make the flame
of the match flicker. This is the
only lighting used to show the
facial expression of the character.
This is affective as it is very
mysterious and the fire is seen as
being dangerous to the audience.

10. Production company logos are usually shown on at the bottom of the website
homepage along with the credits for the film. This information is usually in the
smallest font on the page but can be important for the audience to know. Fro
example, if the production companies are known for creating films of a high
standard then this might encourage audience to pay to go and see the film in a
cinema. The credits are not always shown but from analysing the websites I can
see that there is a link to the credits. This is because there is always a cast and
crew page for the film which provides the same and more information than the
credits.
Woman in Black
Paranormal Activity: The Ghost Dimension Link to
Credits
Woman in Black

11. As part of horror website homepages multi-media features are often used. For
example, the majority of the websites I have analysed have music playing. The
music is commonly music which has bee use don the film trailer. The music used for
this is often an eerie, high pitched piece which is uncomfortable for the audience to
listen to but helps to create a tense and scary stratosphere. From looking at the
websites I can see that the ones tat have music playing in the background provide
an option for the audience to turn the music off if they would like.
Another multi-media feature is to have the trailer on the homepage. Tis is a
common convention because it helps to advertise the film. For example, as you
open the Woman in Black website the trailer starts playing.

12. One of features which is always used on a website homepage is a photo gallery.
The gallery is provides the audience with images form the film and behind the
scenes of the film. They are able to view the images which may give them more
information about the film and might encourage the to go and see it as well. The
images below are some that are on the websites I have analysed:

13. Another generic convention of all websites
is to have a Navigation bar. The navigation
bar helps the audience to navigate their
way round the website easily. Most
navigation bars are shown at the top of
the website homepage in a small, clear
text. From analysing the four websites I
can see that the navigation bars are
usually rollover and once clicked will direct
the audience to a different page on the
website. When the mouse is rolled over
the colour of the word on the navigation
bar changes from one colour to another.
Also, I have noticed that on the Insidious 2
website the words shake this adds extra
effect to the website and suggests to the
audience that something is not quite right.