The document discusses a new perfume brand called Allure with the scent Exposure, which is aimed at women ages 18-25 who want a strong, evocative scent. The concept of Exposure is about revealing inner beauty and one's true self. The company will advertise the product in magazines and on television to attract women and aims to reach a global market with this campaign and future ones.

1. I have chosen to advertise perfume. My
brand name is Allure and the product is
called Exposure. It will be aimed at young
women between the ages of 18-25 who
would like a strong evocative scent. The
concept of Exposure is about revealing
your inner beauty and true self. The
company advertising the product will
target magazines and television adds to
attract women. The company are aiming
to reach global market with this campaign
and others in the future.