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assignment marketing

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assignment marketing

  1. 1. MKT 420MARKETING CONCEPT FOR SIMPLYSITI: EAU DE PARFUME it used to be my secret, now its yours.
  2. 2. EXECUTIVE SUMMARY• Founded on early 2010 by famous singer Dato’ Siti Nurhaliza• A global research medical aesthetics company• Produces a line of SimplySiti skin care and make-up products• SimplySiti products are tested through human testimonials it used to be my secret, now its yours.
  3. 3. CURRENT MARKETING SITUATION• SimplySiti lipstick range has become the most item being sold by the company• In 2012, SimplySiti has come out with a new product to compete in the market that is Eau de Parfume• Over 85 percent consumers in Malaysia use perfume in their daily life.• Competition: Avon and The Body Shop has gain their own followers and cover more than 30 percent of the market share it used to be my secret, now its yours.
  4. 4. MARKET DESCRIPTION it used to be my secret, now its yours.
  5. 5. TARGET MARKET• Targeted to bring more customers from the middle class level• Professionals (consumer market)• Students (consumer market) it used to be my secret, now its yours.
  6. 6. MARKET SEGMENTATION• DEMOGRAPHIC• Age: 15 – 40 years old• Social class: Middle class level• Gender: Men and women• PHYCHOGRAPHIC SEGMENTATION• The information about the customers that are related to our business is mostly a true fan of Dato’ Siti Nurhaliza. it used to be my secret, now its yours.
  7. 7. COMPETITIVE REVIEW• ADIDAS : FIZZY ENERGY• Price: RM59.00• Features : – can be used by women only – a sparkling floral – 30 ml it used to be my secret, now its yours.
  8. 8. • BODY SHOP: NEROLI JASMIN• Price: RM69.00• Features: – an Oriental Floral fragrance for women – 30 ml it used to be my secret, now its yours.
  9. 9. • AVON: DIAMOND• Price: RM85.00• Features: – Eau de Perfume spray for woman. – 30 ml it used to be my secret, now its yours.
  10. 10. STRENGTHS AND WEAKNESSES• Strengths - Suitable for men and women - Value pricing• Weaknesses - Lack of brand awareness. it used to be my secret, now its yours.
  11. 11. OPPORTUNITIES AND THREAT ANALYSIS• Opportunities - Increase demand - To increase brand awareness• Threats - Competition it used to be my secret, now its yours.
  12. 12. MARKETING STRATEGIES• Product and Service Strategy• Price Strategy• Promotion Strategy• Place (Distribution) it used to be my secret, now its yours.
  13. 13. PRODUCT AND SERVICE STRATEGY• Focus on few aspects:• Product: The perfume (Pure, Precious, Memoire)• Quality: Made in France• Design: Same level with the high quality product• Brand Name: SimplySiti itself has developed into a well-known brand it used to be my secret, now its yours.
  14. 14. it used to be my secret, now its yours.
  15. 15. PRICING STRATEGY• Fixed price of RM69.90• Affordable to the targeted customer it used to be my secret, now its yours.
  16. 16. PROMOTION STRATEGY• Advertising : Create a story concept to introduce it range of perfume• Sales Promotion: Road show• Public Relations: Promoting indirectly with the production company it used to be my secret, now its yours.
  17. 17. it used to be my secret, now its yours.
  18. 18. it used to be my secret, now its yours.
  19. 19. PLACE OF DISTRIBUTION• Supermarket: Tesco and Jaya Jusco• Pharmacies: Watson and Guardian• Channel OneSimplySiti Eau de Perfume Customers• Channel TwoSimplySiti Eau de Perfume Others Customers it used to be my secret, now its yours.
  20. 20. it used to be my secret, now its yours.
  21. 21. THANK YOU it used to be my secret, now its yours.

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