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Maybelline, Creative Strategy

This presentation includes the insight and creative strategy for Maybelline Mascara.

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Maybelline, Creative Strategy

  1. 1. Maybelline KELLY LATI YSAY CAMUS ANTON ESTEBAN
  2. 2. BACKGROUND DARE TO BARE ROLE OF MAKEUP CURRENT SITUATION DARE TO WEAR
  3. 3. PROBLEM NOT YET 1here.
  4. 4. PROBLEM MAKE IT RELEVANT
  5. 5. Target Market DEMOGRAPHIC PSYCHOGRAPHIC 18-28 YO female C1, B WHY MAKEUP BEHAVIORAL EVERYDAY
  6. 6. Insight “It's not about creating a mask, it's about bringing out the inner you.”{ }
  7. 7. PURPOSE GIVE CONSUMERS WHAT THEY WANT. LET THEM BRING OUT THEIR INNER BEAUTY.
  8. 8. Strategic Message If you want your inner you to shine through, use Maybelline mascara. { }
  9. 9. Leverage DELIVERS ITS PROMISE DELIVERS ITS PROMISE
  10. 10. Leverage physical beauty? WE SELL INNER BEAUTY.
  11. 11. TAGLINE “REVEAL WHAT’S REAL.”
  12. 12. Conclusion IN THE SEARCH FOR BEAUTY, INNER BEAUTY HAS BEEN FORGOTTEN.
  13. 13. We found it! [in a hopeless place]

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  • IshaSharma99

    Sep. 4, 2016
  • TanyaPaul4

    Nov. 29, 2016

This presentation includes the insight and creative strategy for Maybelline Mascara.

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