2. • This new innovative product is the new
combination of sun glasses with attached
headphones. This product’s USP is the
small button on the side of the glasses
which allows the owner to listen to music
and also change tracks.
3. Product
• This product is successful because it’s a
new product on the market that combines
two essential products.
• We will make our products stand out
further by using recognised sunglass
manufactures including Ray Ban and
Oakley as well as respected headphone
manufactures Beats.
4. Costing
• We estimate that this product will cost
around in the region of £75. However we
plan to sell this product from £200 retail
price to £350 depending on the model and
design.
• Our product will entice people because
they are one of a kind.
5. Target audience
This is stan. He is 20 year old and is
currently working as a stockbroker.
His main interests are music and he is a
part of a band in his free time. He is very
wealthy and loves going to music festivals
with his friends in the summer. He is also
interested in fashion and has all the latest
brands including Ray Bans
6. TV Advert
When advertising our product we will use Dr
Dre as the as he is the designer of Beats. We
will set it on a beach in Barbados as the
person buying our product will usually use it
on holiday as they are sunglasses.
7. RayBeats (Title)
Chuck Norris and Dr
Dre on Barbados
beach listening to
music with the
RayBeats (Main
Picture)
Price (Any Added Information)
