2. Cheshire
Title - fits in with the letter convention, black serif font, large font
Editor's note- long/ medium sized paragraph, black serif font, covers a lot
of space on the page, large first letter; invites the audience in more as it
leads into the text , signed off at the bottom (signature), makes it personal
- uses & grats
Image - long bordered box, not a full image, three cropped photographs,
labelled ‘editors picks’, each image labelled with a number, Close-up of
womans face (the editor), located left top hand corner - informative lets
audience know who the editor is and what she looks like (cognitive
needs)
Social media tag - logos of twitter & facebook, below the editor's note, let's
audience know how to find the magazine on the web, younger audience
appeal, widen target audience, all informative (cognitive needs)
Banner - bottom of the page, advertising charity
Colour - monochrome with added colour from images, black font stands
out against white background
3. Kensington & Chelsea
Title - fits into letter convention, half is swirly italic letters with grey font,
then leads onto capitals, black serif font when mentioning ‘EDITOR’,
‘from the editor’ makes it personal to the reader - uses & grats
Editors notes - five paragraphs, all of page used for the editor's note,
black small serif font, first paragraph written in a slightly larger font to the
rest, signed of with a name (not signiture), centred text
Logo - placed at the top of the page, main focus, draws attention due to
the black and white contrast,
Colour - monochrome, mixture of grey, white and black, text is mainly
black (apart from some grey) stands out against the white background
4. Kent life Title - serif black font, largest on page, personal ‘Editor’s comment’
Subheading - question, making you want to continue and read the editor's
note
Editor's note - one column, right aligned serif font, short to medium sized
paragraph, signed off with signature - makes it personal - uses & grats,
photograph of the editor - makes it personal - uses & grats (know who's
writing)
Social media tag - twitter & facebook logos, lets audience know how to
find magazine on the web, appeal to younger audience, widen target
audience, all informative (cognitive needs)
Images - one large image relating to the text, and one small picturing a
photograph of the editor
Ad - right hand signed, long panel used to advertise furniture brand, logo
placed on ad, image picturing a bright red sofa, draws attention towards
the vibrant red.
Layout - divided into left and right, left is editor's note, right is an Ad
5. The Bristol Magazine
Title - letter convention, personal emphasised ‘from’, largest font on the
page, white serif, ‘EDITOR’ made larger, ‘from the editor’ makes it
personal to the reader - uses & grats
Editor's note - three large paragraphs, all left aligned to page, large first
letter, invites reader in, black serif font easy to read against white
background, signed of with signature - makes it personal - uses & grats,
also image of the editor again giving a personal factor
Social media tag - twitter & instagram logo, lets audience know where to
find the magazine on the web, also a website - all informative (cognitive
needs) widens target audience as appeals to younger ages
Images - images placed down a column on the right hand side of the
magazine, linking to the pages within, all with a chunk of text summarising
the photos meaning, one large photo of a piece of art which brightens up
the page with vibrant blues
6. Common Conventions of Editorial
● All of the Editorial pages have some sort of letter element, some more than
others. They use the letter layout to try and connect with the audience as the
idea of receiving a letter makes it seem more personal, also the editors note
was usually signed of with a signature again making it personal.
● All the editorial pages conform to the common convention of white
backgrounds, this makes the text stand out more .
● A lot of the editorial pages I viewed used drop caps in the beginning of their
editors note - common convention.
● Common convention of this page was an image of the editor so the audience
can feel even more personal as they can put a face to the letter they're
reading.
