This document outlines the requirements for a term project involving a case study on the business communication practices of an organization. Students must write a report that is a minimum of five pages analyzing an organization's exceptional communication techniques and how they have contributed to the organization's success. The report should include an introduction on the organization, a description of its notable communication practices, and a conclusion summarizing the findings. Research can involve interviews, reviewing annual reports, and using library databases. Presentations on the findings will also be required.

1. Term Project-Case Study on Business Communication
Faculty: Prof. Alauddin M A Wadud, BP
Objective
The term project is a written report (case Study) on the Business Communication
practices of an organization with the main emphasis on highlighting exceptional or
excellent management practices that is augmented with Communication techniques.
Choice of Organization
The company you select may be one of your choosing, but it should be one that has
displayed exemplary practices or achieved excellence in some way. The company may be
large or small; for profit (dot.com), not-for-profit (dot.org), or public (dot.gov).It could be
a fairly new startup or a long-established company, but there must be enough information
available about the company to provide data for you to prepare a thorough report.
Content of Report
The report may be thought of as a short case study of the organization’s management
plans, strategies, accomplishments, etc., and how and why they have succeeded (or
failed) as a result of Communication practices. This is not a comprehensive report about
the entire workings of the company or a report on its products. The emphasis is on the
Business Communication practices and how it has augmented the outcome.
Research Methods
In order to gather the information , you will want to use the World Wide Web, the
Libraries and their databases , financial data, the organization’s Annual Report, and
interviews with key management personnel( via phone, e-mail, or in person). You will
must likely gather more information than you can put in the report, so you will be
expected to take only the best and most relevant data for the report (do not include
material to “pad” the length).
Once you narrow down your data, organize it into a logical report (beginning, body, and
ending) which has summary and logical conclusions. Because this is not a long,
comprehensive report you must concentrate on the most important key aspects (attitudes)
of the company’s communication practices and outcomes. Therefore, you should delimit
your information to one or two key areas of management (e.g. manufacturing, marketing,
organization, planning, leadership style, quality control, technology) and how this area or
areas make the company excellent with its communication technique.
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2. Length and Format
The body of the report must be a minimum of five pages (double-spaced) per person;
however, it may be longer if you find it necessary for a full explanation. (A team of 4
would have a 25-page report with the identity of the author of each page indicated in the
header).
The report must include these parts:
1. Cover page Title of report, name of organization studied, name of preparer, date, and
course.
2. Research Methods How you gathered your information and how you organized and
analyzed it to come to your conclusions, (Library, interviews, www, etc.)
3. Body (a) Short introduction and background information on the organization and its
management.(b) Description of the Communication practices and attributes that make the
company unique excellent (fairly long and detailed)(c) Concise Summary of Findings and
conclusions you have reached based on your research.
4. References -A list of the sources you used to gather the data to write the report ,
including names of those interviewed and dated you interviewed them (whether by
phone, fax, e-mail, or in person). Be sure to DOCUMENT with a full notation, in the
body of the report, which of these references was used, including author, title, dates,
page, etc.
5. Attachments -Attach materials you find particularly helpful in explaining the
company’s practices and outcomes, but do not attach materials merely to pad the report.
Use double –spacing and one-inch margins all around, with 10-or-12-point type. Use
headings and subheadings for each of the main divisions or paragraphs of the report (such
as this document).This is a technique of good report organization and makes it easier for
the reader to identify and refer to the various parts. Carefully proofread and spell checks
your work. Use a cover page with the company, your name, class, and date on it.
Due Date and Presentation
The findings will be presented in class, but you may bring any materials you wish to
show the class to explain your findings and conclusions. Overhead transparencies,
PowerPoint Slide Shows, handouts, or other audio-visuals should be used to enhance
your ability to convey your findings in a complete and clear manner. Getting the class
involved with an experiential exercise is also an excellent way to convey your findings.
Presentations will be about 5 to 7 minutes in length for each individual, plus answering
question.
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3. Grading
Refer to the syllabus for the grading. Needless to say, traditional grading criteria such as
accuracy, completeness, originality, and depth of coverage will apply in assigning
individual grades.
Communication
Be sure to communicate with the instructor regarding your progress or problems.
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