The corporate communication office manages internal and external communications, public relations, and media relations. It oversees marketing, PR, media activities, web and digital communications, design, content development, branding, product information, sales and advertising, social media, publications, exhibitions, ceremonies, and community services. The office is responsible for the organization's visual brand and identity, website design, packaging, advertisements, and event publicity through various channels. It also collects project requirements, estimates timelines, produces content and translations, and provides important alerts and notifications to students and staff.

1. A BRIEF
INTRODUCTION TO THE
CORPORATE COMMUNICATION
OFFICE

2.
Corporate communication
is a set of activities involved in
managing and orchestrating
all inter nal and exter nal
communications, PR and
Media.
Our
Office

3.
!
!
!
!
!
Marketing
PR & Media
Activities
Web & E-Communications
Design & Content
Development

4.
! Branding!
! Product: Programs, data
! Sales: Advertising, exhibitions,
government institutions, schools.
! Exchange gateway!
! Facilities rented: Rooms, Auditorium
etc.!

5.
! Social media: Facebook, twitter,
Google+, Instagram.
! Newspapers: press releases, report,
articles, polls.
! Radio.!
! Television.!

6.
!
!
!
!
!
Exhibitions.!
Graduation Ceremonies.!
Open day.!
Student activities.!
Community services!

7.
! Corporate identity : !
to give the organizations a visual “Brand” !
! Website design elements : !
banners, background, menus,….etc.
! Packaging: !
stationery, corporate gifts….etc.
! Publications: !
Text books, college magazine, supplements
! Advertisements in: !
Newspaper & magazines
! Exhibitions: !
Stands, banners, rollups

8.
! Web Development!
web mastering of corporate website,
micro-sites and intranet portal.!
! SEO:!
Search Engine Optimization to manage
MEC's online presence.
! Site Analytics : !
monitoring visitor behavior,
demographics, page hits, bounce rates etc.
! Event Publicity!
Through E-channels Corporate HTML
E-mails or major events.
! Academic Alerts : !
Exam timetables, Master Timetable,
Handbooks, workshops
! SMS Gateway : !
Important alerts, class changes, notifications

9.
! Project requirements
collections !
! Estimating project timeframe!
! SMS producing & web updates !
! Content development &
translation !
! Publicity !

10.
Jaber
Salim
Ali
Al
Ajmi
Team
Leader
Abeer
Khalaf
Khalfan
ALMazrooei
Content
Developer
Ritesh
Rajendran
Web
Developer
Abdul
Rahman
Said
Abdallah
Corporate
Communica5on
Execu5ve
Mohamed
Ahamed
Halawa
Concept
Designer

11. THANK YOU