2. Welcome to Power Media.
Since it’s formation, Power Media has grown to become one of the most
dynamic and innovative brand development companies in Ireland.
Our services include Public Relations, Advertising and Outdoor Adverting, PR,
Bluetooth Advertising, Graphic Design and Event Management.
Now one of the most successful media businesses outside of the
capital, Power Media has developed a portfolio of local, national
and international clients.
3. What do we do?
We help our clients grow their businesses by helping them to first,
attract attention, then by helping them shape their buying proposition so
that their ideal customer understands the client and their
products/services.
How do we do it?
We start very simply by working with the client to develop the
message that they are trying to portray. Then once that’s done
we’ll come up with suggestions on the best way to get that
message across to their ideal target audience.
4. What actual difference does it make?
By thinking and targeting your message properly, you’re giving
yourself the best opportunity to get some return on your investment by
making sure your message is delivered to the sort of person best able to
respond to it.
5. Building on relationships.
We work with most of the local and national publications and
media outlets on a daily basis so we can take advantage of these
relationships and call in favours when needed to ensure that your
message is delivered.
By working with Power Media, you save money.
We deal in volume so when you purchase your advertising through
Power Media you get the advantage of our collective buying power. It’s
called Media Buying and best of all it costs you nothing because we get
our share from the advertising seller.
7. Product/Service Push
Profile Building
Most – although not all – of our
Power Media’s profile building
customers have a set of products that
campaigns encompass a variety of
they need to promote alongside their
creative, tried-and-tested tactics and are
business itself. From drinks brands to
the foundation of all our clients’ PR
skinc a re products to proper t y
efforts. The objective is simple: to
developments, PowerMedia has a great
ensure target audiences are familiar
deal of experience in product PR.
with the client, what they stand for and
what they’re seeking to achieve.
That means quantifiable press
coverage, reviews, reprints, shoot-out
All our profile building tactics are
and group tests, product marks and
closely tailored to individual clients’
logos and so on. Outside of these B2B
needs and objectives, and the
tactics, we are also well known by the
execution and expertise behind them is
consumer publishing houses for the
unique to our agency. Staffing and
reader offers, sponsored columns,
manning a busy press office, press
cover-mount promotions and
release and news campaigns, press
competitions we organise.
tours, conferences and launches. These
profile building tactics are our daily
‘bread and butter’. We have also
pioneered ‘advance features’ and
editorial opportunities campaigns,
something all clients past to present will
testify.
8. Customer PR Event Management
Working with customers to gain
endorsements and testimonials is hard One of the most under-estimated areas
work, there’s no denying it. But it’s of publicity, Powermedia have over ten
something that we’ve been doing for years of organising events of all sizes
almost 10 years. So while we offer no and scale. Unlike many of our
‘magic wand’ to produce approved competitors, we provide a fully inclusive
case studies from all your top service that includes event promotion
customers, we do have plenty of tricks and pre-event and post-event publicity.
up our sleeve to maximise the From press calls, product launches and
marketing potential of all your sales. conferences, to celebration galas and
fashion shows, our expertise lies in
The staff here at PowerMedia are designing, producing and managing
regularly called upon to speak at our all the possible requirements your event
clients’ events, either to groups of might demand, from the initial invites to
customers or sales people. This is a the takeaway goodie bags.
testament to the visibility we have
within our customers and the
confidence of our own convictions. We
know how to turn almost any sale,
however large or small, into a
compelling story for the press. And into
a compelling piece of marketing
material to help you win even more
business.
