You've spent months planning your end-of-year fundraising campaign: carefully analyzing last year's data, scheduling messages and testing the perfect ask. But are you making the best use of your mobile program to maximize donations? Join Mobile Commons and interactive marketing consultant John Brian McCarthy for a webinar on how you can keep your mobile activists engaged in your organization and increase their contributions to your mission, year-after-year.

1. Maximize Your Year-End Donations with Mobile
John Brian McCarthy

2. Contents
•Intro
•How do you View Supporters?
•+Mobile Supporters
•The Ultimate Fundraising Message
•Questions?

3. Intro

4. How do you View Supporters?

5. How Organizations View Fundraising
Non-Profit
Email Subscribers
Online Donations
Direct Mail Subscribers
Direct Mail Donations
Mobile Subscribers
Mobile Donations
Major Donors
Major Donor Donations

6. How Supporters View FundraisingJane Donor
The Environment
•Greenpeace
•Conservation International
•Sierra Club
Hungry Kids
•Heifer International
•Share our Strength
•ONE
Huggable Animals
•Humane Society
•ASPCA
•Animal Welfare League of Arlington
Arts
•Americans for the Arts
•Association for Public Art
Education
Religious Organizations
Political Campaigns

7. How Organizations ShouldView FundraisingNon- ProfitJane Donor
Mobile
Email
Direct Mail
Major Gifts
Social MediaNon- Profit
Mobile
Email
Direct Mail
Major Gifts
Social Media

8. Supporters take actionNon- ProfitJane Donor
Mobile
Email
Direct Mail
Major Gifts
SocialUS Senate
Call
Email
Send Letter
Social Media
Protest

9. Organization thanks supporterNon- ProfitJane Donor
Mobile
Email
Direct Mail
Major Gifts
Social MediaJenny Friend
Mobile
Email
Direct Mail
Major Gifts
Social Media

10. Organization asks for giftNon- ProfitJane Donor
Mobile
Email
Direct Mail
Major Gifts
Social MediaNon- Profit
Web
Mobile
Major Gifts
Tell-a-friend

11. AllMobile Marketing is Fundraising

13. Three steps to get on the Nicelist
Find out why
Dothose things
Talk about impact

14. What is a +Mobile Supporter?

15. Why should you upgrade subscribers to +Mobile Supporters?

16. January 2013 Subscribers
January 2013 Donations
Mobile8%
Non-mobile92%
Mobile23%
Non-mobile77%

17. January 2014 Subscribers
January 2014 Donations
Mobile9%
Non-mobile91%
Mobile21%

18. Why?

19. +Mobile Supporters
•Break through the noise
•Demographics
•User feedback
•Continuous Engagement
•Breaking routine

20. The Ultimate Fundraising Message

21. Fundraising is about your relationshipwith your supporter.

22. Mobile is a reflectionof that relationship.

23. The best fundraising message in the world:
You care about this.
Here’s why.
Keep caring.

24. The best fundraising message in the world:
You care about this.
Here’s why.
Keep caring.

25. How do we get there?
•Build a history of each supporter
•Label your messages to make this easy
•Look at issues andtactics
•Use every contact point
•Make a plan
•Stick to your plan
•No, really, stick to your plan

26. Mobile getsyou the donation even if you don’t receivethe donation on mobile

27. Questions?
Contact:
johnbrian@gmail.com | 262.204.7669