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GROUP 8 ,[object Object],[object Object],[object Object],[object Object]
Estimated Capital Requirement for 2009 Market Entry SOURCE:  1)  http:// www.swirepacific.com/eng/about/beverages.htm 2) estimation from  http://ar07.reports.ccamatil.com.au/contents.php ,[object Object],[object Object],[object Object],[object Object],HK$ 6.5 million   (US$ 838,000 )  2  1  for production (machines, equipment, etc.), automated warehousing,  system infrastructure, employee, and sales/marketing Swire Coca Cola HK Ltd.
Distribution 2,400 Regular Stores + 2 Online Stores + Coke Vending Machines ,[object Object],Supermarket Chains:  1. Park’N Shop   2.  Wellcome Retail Stores:   1.  7 Eleven   2. Circle K  3.  Watsons   4.  Mannings ,[object Object],1. Park’N Shop   2. Wellcome Delivers 5.  Mannings   6.  GNC   7.  Starmart   8. Mom and pop stores STORES   operated by Dairy Farm Group
Selling Price SOURCE:   http://www.CokeFans.com  珍藏樂 Comparing with  Coca Cola in Hong Kong COCA COLA   (Average Can Price) HK$ 6 =  US$ 0.78 ,[object Object],HK$ 8  =  US$ 1.04
[object Object],[object Object]
Hong Kong Regulations SOURCE:   http://www.cfs.gov.hk/english/food_leg/food_leg.html
Marking and Labeling of Prepackaged Foods 1. Name of designation 2. List of ingredients 3.  Statement of special  conditions for storage 4. Name and address of  manufacturer or packer  5. Count, weight or volume  6. Indication of "best before"  in English and Chinese 7. Appropriate language  SOURCE:  http://www.fehd.gov.hk/safefood/foodlaw_cl.html#1
Ingredient Regulations SOURCE:   http://www.cfs.gov.hk/english/food_leg/food_leg.html ,[object Object],[object Object],[object Object],: :  Vegetable Juice : :  Crystalline Fructose (natural sweetener from  processing corn syrup or sugar)   : :  Citric Acid (natural preservative)
 

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Vitamin Water

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  • 7. Hong Kong Regulations SOURCE: http://www.cfs.gov.hk/english/food_leg/food_leg.html
  • 8. Marking and Labeling of Prepackaged Foods 1. Name of designation 2. List of ingredients 3. Statement of special conditions for storage 4. Name and address of manufacturer or packer 5. Count, weight or volume 6. Indication of "best before" in English and Chinese 7. Appropriate language SOURCE: http://www.fehd.gov.hk/safefood/foodlaw_cl.html#1
  • 9.
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Editor's Notes

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