Vitamin Water Presentation

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Presentation For Brand Campaigns Class at the VCU BrandCenter

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Vitamin Water Presentation

  1. 1. Vitamin Water Staley, Brown, Holmes & Qauttrone
  2. 2. What is a Rebel ?
  3. 3. Whats next... establish an identity that creates a long term position within the category.
  4. 4. Sport Gatorade Natural Fun Health Category
  5. 5. Our Position in the Marketplace The tool that helps intelligently navigate through your day.
  6. 6. Text Intelligence “the aggregate or global capacity of the individual to act purposefully, to think rationally, and to deal effectively with his environment.quot; -David Wechsler, Psychologist and creator of the Wechsler Adult Intelligence Scale (WAIS) quot;...goal-directed adaptive behavior.quot; -Robert Sternberg, Psychologist and Dean of Arts and Sciences at Tufts University
  7. 7. Tools for Intelligent living
  8. 8. Tools for Intelligent living
  9. 9. Who will help us spread our Message. 25-35
  10. 10. What do we know about them?
  11. 11. Media Strategy Communicate with them at times where we can be a tool for intelligent living.
  12. 12. Magazines
  13. 13. Information Lifestyle Business Local
  14. 14. Point Of Purchase Text
  15. 15. Lifestyle Interaction
  16. 16. Communicating the message
  17. 17. Walking The Walk Intelligently Interacting With Our Environment As A Company.
  18. 18. Recycle Plan
  19. 19. Why Baltimore? Baltimore
  20. 20. Why Baltimore? Scholarship Program. $10,000 For 100 Grad Students $5,000 For 200 Grad Students
  21. 21. Big Ideas Simply Stated
  22. 22. 7% Online $5 Million 15% Total Budget $50 Million Text Print $8 Million 25% Corporate Citizenship $12 Million 25% Lifestyle Interaction $12 Million 30% Point of Purchase $14 Million
  23. 23. ROI
  24. 24. Growth 7.5% to 13% of the overall bottled water category 47% Growth Year over Year

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