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The Sial presentation features the trends we believe will shape 2015 in the food & beverage industry, along with examples from the SIAL Paris 2014 exhibition, which in our opinion best express those trends.
We believe that today's consumer wants to avoid stress as much as possible, while enjoying any consumption opportunity and managing to turn those events into exciting experiences. The SIAL innovations featured in this presentation demonstrate some of the marketers' responses to these needs.
2. Introduction
• An analysis of F&B trends, as reflected by the SIAL Paris 2014
exhibition
• In October 2014, we visited the SIAL Paris exhibition in order to
review the most interesting innovations in F&B straight from the
field, and to help our clients to find partners and discover new
opportunities.
• We’ve built an innovation database and analyzed the trends we saw,
based on our 15 years experience in Food & Beverage marketing
research.
• This presentation features the trends we believe will shape 2015 in
the food & beverage industry, along with examples from the
exhibition, which in our opinion best express those trends.
4. 2015 F&B Consumer Trends
• These are the main consumer trends in the
food and beverage industry, stemming from
the analysis of our SIAL Paris 2014 Database:
BFA
Better For All
LAP
Like A Pro
DIY
Do It Yourself
FUN
…Fun
NOD
New
Occasions/
Demogra-phics
SF
Stress-
Free
5. Better For All
• Today’s consumers want to be healthier, without missing out
on all the fun.
• The consumers also try to be more responsible in regard to
animal welfare, social rights and the environment (trends
which are considered especially relevant to “Millennial”
consumers). We believe this also explains the growing
interest in Veganism, as demonstrated by this Google Trends
graph below (Jan., 2015).
“Clean eating” and
“healthy eating”
demonstrate similar
search patterns, and
we believe this is due
to similar perceptions
of both subjects.
6. Better For All | Claims
• BFY food and beverage must convince that they are
also full of flavor, satisfying by texture, and even
indulgent.
• Those claims are easy to make in “better for All”
products - as indulgence goes well with source claims,
artisanal production and homemade positioning.
• The non-alcoholic beverages category provided many
examples for the Better For All trend in the exhibition,
mostly due to “better for you” type of innovations.
• Some of the innovative beverage ingredients were:
• Aloe vera
• Coffee Fruit
• Collagen
• Fruit
• Herbs
• Spirulina
Many innovations
included fruit as a main
ingredient: this is not
surprising, as the anti-
sugar trend is on the rise
and people will
increasingly search for
natural, “real” sweet
snacks, which constitute
“proper” food rather than
“junk” / overly processed
food.
7. Better For All | Trend Hive
Better
For You
Better / Innovative
Ingredients, Clean/
Clear Label, Functional
Allergy-
Free
Gluten-Free, Lactose
Free, Nut-Free
Ethical
Environment Friendly,
Animal Welfare, Social
Responsibility
8. Do It Yourself
• Consumers have access to more information
than ever before, and they can and want to do
things their own way.
• Personalization and customization is a way of
life in today’s digital world, as is a sense of
control.
• To top it all, more and more consumers want to
feel more connected to nature.
• As a result, consumers take interest in kits and
do it yourself solutions, which make them feel
empowered and capable.
9. Do It Yourself | Trend Hive
Complete
Kits
For the entire
preparation process
Just Add…
Main Ingredients,
requires adding
other ingredients
Home
Growing
Self gardening kits
10. Fun
• Fun and flavor is top priority for
the F&B consumer. The adult
consumer doesn’t want to be
bored – they want a new format so
that the consumption experience
will become better; they want that
extra, out of context ingredient;
they seek indulgence through
premium or artisanal treats.
11. Fun | Trend Hive
Indulgence
Delightful ingredients,
Creamy Textures,
Layers, Radical /
changing flavors
FormatsSnacking
Taste the
World
Ethnic & world flavors,
bringing the Away
From Home
12. Like A Pro
• Cooking and home entertaining are
on the rise, as witnessed by the
growing interest in cooking magazines
and show among other indications.
Foodie consumers have grown
accustomed to interesting, innovative
flavors from out-of-home
consumption, and they wish to repeat
that experience with their home
cooking.
• Marketers are following suit, with
innovative textures and flavors which
give a final touch to the home
cooker’s dish, without much effort.
Make 90% of the product
yourself and finish off with
a professional touch: We
believe this can be applied
to many categories in
FMCG and beyond.
13. Like a Pro | Trend Hive
Condiments
New formats for exciting
dish finishing
Premium
Ingredients
The special ingredient
which changes the dish
New
Textures
Helping the consumer
offer a standout meal
14. New Occasions / Demographics
• Marketers are seeking growth, and
are trying to approach new
demographic segments – or expand
existing demographics’ usage
through new consumption
occasions.
15. NOD| Trend Hive
New
Occasions
Targeting new
consumption
opportunities
throughout the day
New
Demogra-
phics
Targeting new
consumer groups
beyond the regular
consumers
Connecting
Utilizing digital
technology to engage
consumers differently
16. Stress Free
• Over the last decade, “Convenience” has been
considered a top FMCG trend. Marketers have
been searching for snackable formats, on-the-
go options, and other portable packaging.
• This has furthered developed into new
consumption opportunities, identifying that
consumers have changed their lifestyles and are
opting for many smaller meals throughout the
day, rather than a few square meals.
• We believe at that the future of convenience is
“the Stress-Free product”: consumers don’t
want convenience for the sake of it; they want
convenience in order to take off themselves
one more responsibility – planning at advance,
making preparations; considering the fact that
toddlers and young kids have a hard time eating
their snacks – and parents are having a hard
time cleaning up after them, and looking for all
allergens on the package.
Outside of F&B categories, the
FMCG world is engaged in IOT /
Internet of Things – a new
approach to connectivity, which
allows the consumer to stress less
about everyday appliance
activation and wearable tech, to
save energy, time and money and
further personalize their homes.
We think F&B has a big opportunity
for stretching in this field as well.
17. Stress Free | Trend Hive
Convenient
& Portable
Snackable, pre-made,
pre-portioned, smart
packaging
Mess-Free
For on the go
consumption and for
kids
Allergen-
Free
Gluten / nut / dairy /
soy free
21. Detoxification
• “This product is designed to strengthen
the effect of dieting by adding Cabbage
and Broccoli to
the 5 color fundamental vegetables,
which are the ingredients of the 5 color
fundamental vegsu:p tea.”
BFA NOD
22. Antioxidants Rich
Antioxidants: still a major hit
“Our desire is to put the best of microalgae at
everyone’s disposal paired with an eco-friendly
way of production. Springwave is coming up with
its first healthy water drink ; delicious and with
health benefits by using spirulina.” BFA NOD
23. Super-Fruit
“Each bottle of Bai5 offers fresh fruit flavor infused with coffeefruit, our antioxidant-
rich “secret superfruit.” Sweetened with organic stevia, Bai5 is the all-natural, five-
calorie way to bring healthy, bold flavor into your life.”
http://www.drinkbai.com/bai5
BFA SF
31. Monk Fruit as Sweetener
http://www.koochikoo.net/sugar-
free-cookies.html
BFA FUN NODSF
32. Aloe-Vera
“Effect of Aloe
Improve blood circulation, Prevents
coronary heart disease, Relieves
gastrointestinal problems, Works
as an antioxidant, Aids in digestion,
Aids in kidney and liver functions,
Prevent hair loss, Constipation and
unpleasant breath, Fatigue
recovery, Weight loss, The
strengthening of joints and cancer
fighting, Improve the immune
system function, Promote skin
health, and Protect the
cardiovascular system”
http://okfcorp.en.ecplaza.net/
BFA
37. Energy
http://dancing-cow.com/1minute/
BFA NODSF
DANCING COW 1-MINUTE BREAKFAST is
an innovative drink and serves the
consumer all the components of a
perfect breakfast: cereals (wheat, barley,
oat, rice), protein, carbs, calcium,
vitamins and minerals.
49. Portability
“Vilkyškių pieninė’s glazed sweet cheeses are made from natural cottage cheese,
they are great tasting and nutritious. Our cheeses are not just for kids. Adults are
also welcome to enjoy them over a cup of tea or coffee, because it is a delicious and
healthy dessert for the whole family.”
BFA FUN
NOD
51. Portability
“MadeGood™ Granola Minis are peanut free, organic and contain the nutrients in one full serving of vegetables
from six different sources, they’re also made from whole grains and are non–GMO verified. Granola Minis are the
portable, pop-able snack packed with nutrition and flavour. These wholesome bites come in three yummy varieties
and make the perfect afternoon pick-me-up at school or on the go.”
Stress Free – wholesome ingredients, portable and allergen-
free.
BFA SF
59. Cognitive Benefits
“Every day, you are bombarded with all kinds of information,
conversations and requests. In the mass of stimuli, you are
constantly distracted. However, all of that melt away, when you
focus on just one thing. When you are focused, the whole world
disappears, time slows down, your senses are heightened and
the only thing that matters is the present moment.
Hello Day!® FOCUS is source of magnesium and vitamin B6,
which contribute to normal function of nervous system and to
normal psychological functions.
Whole grain. Natural source of fibre.”
http://myhelloday.com/en/focus
BFA
SF
61. Beauty
Vinegar has been used throughout centuries for health
maintenance. It is believed that vinegar-drinking can give
ones good health, healthy skin, healthy hair, twinkling eyes
and beautiful nails. It is popular for improving blood flow
and weight control. It is also believed that vinegar-drinking
is effective to prevent illness, by strengthening the immune
system and stimulating ones metabolism. So that one feels
vitality, fit and healthy all day long!
NOD BFA
63. Consumer Needs Snapshot
Live Better
Stress Less
Go Pro Stress-
Free: DIY, LAP
Better For
You, Better
For All
Have More
Fun
As answered by the SIAL innovations featured in this presentation:
Contact Us | hamutal@researchci.com
+972-54-7650789
64. Remember: Keep it REAL!
• Real Food: Minimally processed / super-ingredients which
are also good for “others”
• Real Convenience: tailor the product to the demographic
group, aim to MAKE LIFE EASIER
• Real Fun: play with textures, world flavors, colors and
layers. Or, add value with a story / content / connectivity
• Real Foodies: let the consumer shine through
professional-grade solutions
66. Volley: Field Intelligence
Trade shows and conferences provide a chance to check out trends and
innovations before they hit the market, and identify opportunities.
To get the most out of key industry events, Schieber Research offers you a
professional eye and valuable competitive insights – from the field.
We are visiting and covering key global events, so whether you are
visiting the event or not, you can gain access to:
1. Trends and innovations reports covering the event, including contacts and
pictures for featured products
2. Tailor-made research including field interviews with potential partners,
suppliers or competitors
Interested in getting our Sial 2014 Database, providing analysis of almost
130 products?
Want to invite us for a talk on innovation and consumer trends?
Write to: hamutal@researchci.com
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Established in 2009 by Hamutal Schieber, Schieber Research is a
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