Jeff Bezos founded Amazon in 1994 with a vision to be Earth's most customer-centric company. Amazon started as an online bookstore and has since expanded into many other product categories. Through strategic acquisitions and innovations like the Kindle e-reader and Amazon Web Services, Amazon has disrupted multiple industries and become the largest online retailer in the world. Jeff Bezos prioritizes obsessive customer focus, innovation, and long-term thinking, which have driven Amazon's continued growth and made it one of the most valuable companies in the world.

1. JEFF BEZOS
THE ULTIMATE DISRUPTER
IM557 Media Economics – KAIST Business School
By: Sungwoo Baek, Anggriawan Sugianto

2. AMAZON
the largest online retailer in the world

3. VISION
• Amazon was founded by Jeff Bezos in 1994
• To be Earth’s most customer-­‐‑centric company for
four primary customer sets: consumers, sellers,
enterprises, and content creators

4. HISTORY
• 1995: Started online book store
• 1997: IPO at $18/share
• 1994-­‐‑2000
• 1998: Acquired Internet Movie Database (IMDB)
• 1999: Acquired Alexa Internet for $250 million
• 2001-­‐‑2005
• 1999: Jeff Bezos named Time “Person of The Year”
• 2006-­‐‑2010
• 2000: Reached revenue $2.8 billion within first 5
• 2011-­‐‑now
years – one of the fastest growth in the Internet
history

5. HISTORY
• 2002: Launched Amazon Web Service – a reliable,
scalable & inexpensive cloud computing platform
• 2002: Launched Amazon.ca
• 1994-­‐‑2000
• 2003: Launched A9.com – ads & search engine
• 2001-­‐‑2005
• 2004: Acquired Joyo.com for $72 million – now it’s
• 2006-­‐‑2010
Amazon.cn
• 2011-­‐‑now

6. HISTORY
• 2007: Launched Amazon MP3
• 2007: Launched Kindle (1st generation)
• 1994-­‐‑2000
• 2008: Acquired Audible.com for $300 million
• 2009: Acquired Zappos.com for $ 1.2 billion
• 2001-­‐‑2005
• 2010: Invested $ 175 million for LivingSocial
• 2006-­‐‑2010
• 2011-­‐‑now

7. HISTORY
• 2011: Market cap tops $100 billion
• 2011: Launched Kindle Fire & Kindle Touch
• 1994-­‐‑2000
• 2012: Acquired Kiva for $ 775 million
• 2001-­‐‑2005
• 2006-­‐‑2010
• 2011-­‐‑now

8. STOCK CHART
Amazon stock price has been increasing 18,000% since IPO

9. AMAZON IS A GIANT
Y/Y growth for Q1/2011
+38%
3x growth of e-­‐‑commerce market
Market cap
$123.26 bn
almost 2x market cap of Ebay
Customer
137 million
2x #customer of Groupon
Employee
56,200
13x more than Facebook
Annual revenue
$48 bn
27% more than Google
Internet traffic rank
8th
above QQ, TwiOer, Taobao
Retail brand
1st
before Walmart

10. GLOBAL REVENUE
Amazon is not a merely online bookstore indeed!

11. JEFF BEZOS
Businessperson of the Year 2012

12. “TRY TO READ ONE’S MIND
AND TRY TO INNOVATE”

13. JEFF BEZOS

14. JEFF BEZOS
Technology intelligence
Financial intelligence
Innovative business model
Strong Execution

15. THE STRATEGY
“We are going to be unprofitable for a long
time.
And that is our strategy.”
“Low-­‐‑Price, Low-­‐‑Margin Strategy”
“Your margin is my opportunity”

16. THE SECRET TO SUCCESS
Secret # 1 Obsess over customers
Always Customer is number 1 priority
Secret # 2 Invent
we need to invent on their behalf.
Secret # 3 Think long term
Most initiatives we undertake take 5 to 7 years
Secret # 4 It’s always day 1
Always new ways and new things

17. “What is our strategy for our business?”

19. “Take pride in your decisions and your
hard work, but not in your gifts.
And Try to minimize regret.”
– Jeff Bezos

20. Jeff Bezos: The Ultimate Disrupter
THANK YOU