benefits of e marketing over traditional marketing e marketing

1. BENEFITS OF E-MARKETING
OVER TRADITIONAL
MARKETING
Presented by :-
Abhishek choubey (121401)
Arihant yadav (121407)
Kumar shantnu (121416)
Pankaj nishant (121420)

2. INTRODUCTION
 What is Marketing ?
 Marketing is the process of communicating the value of a product or service to
customers.
 Marketing is the science of choosing target markets through market analysis and
market segmentation, as well as understanding consumer buying behavior and
providing superior customer value

3. WHAT IS TRADITIONAL
MARKETING?
 Traditional Marketing is a
common marketing method.
 Traditional Marketing require
a substantial time and
budget to get the desired
result.
 The various media for
traditional marketing are: TV
and Radio, Newspaper,
Magazines, Posters and
Billboards, Mailers or Flyers.
 Traditional Marketing
method will usually use it's
product or service unique
point to differentiate itself
from it's competitors.

4. WHAT IS E-MARKETING?
 E-Marketing, is the
marketing of products or
services over the Internet.
 E-Marketing uses tools such
as social media marketing,
local directory listing, and
targeted online sales
promotions.
 Internet marketing is
inexpensive when examining
the ratio of cost to the reach
of the target audience.
 E-Marketing allows
consumers to research and
to purchase products and
services conveniently

5. CURRENT SCENARIO
 Online shopping in its early stage was a simple medium for shopping with fewer
options. The users can just place an order and pay cash on delivery. But, in last few
years this field has been renovated to a high extent and hence fascinated many
customers. Today, the online shopping has become a trend in India and the reason
behind the adoption of this technique lies in the attractive online websites, user
friendly interface, bulky online stores with new fashion, easy payment methods (i.e.
secure pay online via gateways like PayPal or cash-on-delivery), no bound on
quantity & quality, one can choose the items based on size, color, price, etc.
 Despite being a developing country, India has shown a commendable increase in
the ecommerce industry in the last couple of years, thereby hitting the market with
a boom. Though the Indian online market is far behind the US and the UK, it has
been growing at a fast page

6. ….
 Further, the addition of discounts, coupons, offers, referral systems, 30days return
guarantee, 1-7 days delivery time, etc. to the online shopping and the E-Market
have added new flavors to the industry.
 The Key drivers of in Indian ecommerce have been:
1. Increasing broadband Internet and 3G penetration.
2. Growing Living standards
3. Availability of much wider product range
4. Busy lifestyles and lack of time for offline shopping
5. Increased usage of online categorized sites
6. Evolution of the online marketplace model with websites like eBay, Flipkart, Snap-
deal, etc.

7. COMPANIES USING E-MARKETING
 JetBlue – the popular discount airline – is one company that gets it. Instead of
using Twitter to post fare discounts and special offers, the company uses its
handles to provide fast and easy customer service. In fact, the effect is so profound
that nearly all the messages in the company’s feed include @ replies, which is
highly unusual in the world of social media marketing for businesses.
 Blendtec’s popular “Will it Blend?” series of YouTube videos is often recognized as
a great example of video marketing done well – and with good reason! Really, it’s
no surprise that the consumer goods manufacturer’s YouTube channel has nearly
200 million video views.
 Zappos sets the gold standard for online customer care, providing both a full 365-
day money back guarantee and free shipping both ways, should consumers decide
to return or exchange products purchased on the site.As a result, Zappos doesn’t
have to work hard to market its online presence – its policies are so appealing to
consumers that shoppers are eager to sing the company’s praises to one another in
a completely viral fashion

8. .
 AMEX :-Plenty of companies talk a big game about “the communities” they’re
creating online and the inherent value of the “online conversation.” Far from being
all talk and no game, American Express puts its money where its mouth is by
leveraging the value provided by industry experts on its open forum website.
 Old Spice gets viral marketing, as the meteoric success of the company’s recent
“The Man Your Man Could Smell Like” campaign demonstrates. But Old Spice’s
savvy doesn’t just extend to TV advertising spots. The company is also doing a
great job maximizing the potential of Facebook’s recent Timeline update by
making use of customized apps, full-layout featured promotions and frequent,
engaging status updates. Considering how much the company commits to this
social networking site, it isn’t surprising to see an average of 1,000-2,000 “Likes” on
every new update the company puts up

9. E-MARKETING
VS
TRADITIONAL MARKETING

10. E-MARKETING VS TRADITIONAL MARKETING
 E-Marketing is inexpensive while traditional marketing is expensive and requires
huge investment .
 The Internet deal procedure is well thought of delivering goods traditional deal
procedure, which is done as a real time deal, and therefore a lack of product.
 E-Marketing is the product of the meeting between modern communication
technologies whereas traditional marketing remain to be stagnant.
 The return on investment (ROI) from E-Marketing can far exceed that of
traditional marketing strategies.

11. ADVANTAGE OF E-MAKETING
 One to one approach
 Different content by choice
 Geo- marketing
 Relatively inexpensive
 Global business
 More products and services
 Cheaper products
 No Middlemen

12. Some advantages of e-marketing over traditional marketing
are:
 Marketing personnel: Traditional marketing depend on highly trained and experienced personnel
to be implemented while e-Marketing just need few people to initiate the process and the rest will
be done in an automated system.
 Global reach – e-Marketing reach many people worldwide while traditional marketing is more
effective locally with big budget. Example, a website allows you to find new markets and trade
globally for only a small investment.
 Lower cost – e-Marketing uses non expensive tools and skills and therefore affordable compared
to traditional marketing tools and skills. A properly planned and effectively targeted e-marketing
campaign can reach the right customers at a much lower cost than traditional marketing methods.
 Trackable, measurable results – web analytics and other online metric tools make it easier to
establish how effective your campaign has been. You can obtain detailed information about how
customers use your website or respond to your advertising.
 Personalization – if your customer database is linked to your website, then whenever someone
visits the site, you can greet them with targeted offers. The more they buy from you, the more you
can refine your customer profile and market effectively to them.

13. ….
 Openness – by having a social media presence and managing it carefully, you can build
customer loyalty and create a reputation for being easy to engage with.
 Social currency – e-marketing lets you create engaging campaigns using different types of
rich media. On the internet these campaigns can gain social currency – being passed from
user to user and becoming viral.
 Improved conversion rates – if you have a website, then your customers are only ever a few
clicks away from completing a purchase. Unlike other media which require people to get up
and make a phone call, or go to a shop, e-marketing can be seamless and immediate.
 Automation and time serving:: Many aspects of the e-marketing activities can be automated
within the online or offline system making time serving. This enable you to do other
strategic business activities

14. FUTURE OF E-MARKETING
 Online marketing has now been spiraling almost at a break-neck speed.
 Online marketing has gained a definite dimension with the added techniques like Pay Per
Click, Search Engine Optimization, Press Releases, Web Banners, Link Campaign, Viral
Marketing, Blogs etc.
 Social Media like: Face book, Twitter and YouTube believe it to be one of the next big steps.
 Online marketing is indeed affirmative and there is hardly any doubt about the fact.
 The most beneficial part of online marketing is perhaps the easy accessibility.

15. CONCLUSION
 Thus, modern methods of marketing are better than the traditional ones as they
help in customer attraction and retention. Their emotional appeal is also high
leading to repeat purchase of the product and customer satisfaction….
 Even Traditional methods of marketing with innovations will work wonders.
 For e.g.:- Social media is very popular right now and it’s only getting more
popular. You can tap into that popularity by using social media to sell your
products