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Is the Construction Industry Ready for Social Media? Interview with Kimberly Kayler

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This document is a transcript of an interview with Kimberly Kayler, president of Constructive Communication, Inc., about applying social media in the construction industry. Kayler discusses how her company uses social media internally and with customers. She shares experiences working with construction firms on social media implementation and challenges in meeting customer expectations. Kayler also provides a typical success story and her views on the future role of social media in construction.

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Is the Construction Industry ready for Social Media? Telephone Interview with Kimberly Kayler, CPSM, CSI President of Constructive Communication, Inc. A SlideCast by Michael Buehler www.socialmediaconstruction.blogspot.com
www.socialmediaconstruction.blogspot.com Kimberly Kayler
How do you and your company apply Social Media within your organization? www.socialmediaconstruction.blogspot.com
www.socialmediaconstruction.blogspot.com
Is Social Media applied in your company efficiently? www.socialmediaconstruction.blogspot.com
What is your experience working with the AEC industry trying to implement marketing & communication strategies which use Social Media as a tool? www.socialmediaconstruction.blogspot.com
www.socialmediaconstruction.blogspot.com ?or Social Media
How do you convince your customers? www.socialmediaconstruction.blogspot.com
www.socialmediaconstruction.blogspot.com How do you convince your customers?
What are your customer's expectations? Can you always meet these expectations? www.socialmediaconstruction.blogspot.com
Who are your customer's customers? www.socialmediaconstruction.blogspot.com
Do you and your customers have to put many resources into your Social Media projects? Do you outsource? What are your limitations? www.socialmediaconstruction.blogspot.com
What is a typical success story you can tell? www.socialmediaconstruction.blogspot.com
Where do you see the future of Social Media and the AEC Industry? And how important will Social Media be? www.socialmediaconstruction.blogspot.com
What can AEC learn from other industries which are already in transition towards Web 2.0 and Social Media? www.socialmediaconstruction.blogspot.com
Finally, what brief recommendation can you give me if I had to convince senior management to implement an e-marketing strategy? www.socialmediaconstruction.blogspot.com

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