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State of the app economy: 2017 and 2018

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A presentation on the State of the App Economy, covering general themes for 2017 and 2018 relevant to mobile app developers and marketers

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State of the app economy: 2017 and 2018

  1. 1. State of the App Economy Eric Benjamin Seufert Applause May 27th, 2017
  2. 2. Who I am Heracles Mobile Dev Memo Freemium EconomicsAgamemnon
  3. 3. Who I am
  4. 4. Current State of the App Economy
  5. 5. • Tech giants own considerable mobile audience and that audience is growing; Current State of the App Economy
  6. 6. Source: comScore, May 2017 Current State of the App Economy
  7. 7. - 9 / 15 of the most used apps (in terms of unique audience) owned by Facebook & Google; Current State of the App Economy Source: comScore, May 2017
  8. 8. - Many of these apps are ad channels and / or third-party content distribution channels; - “Legacy” apps like Facebook, YouTube, Gmail still growing at >10% YoY. * * * * * * * Source: Nielsen Current State of the App Economy
  9. 9. • Tech giants own considerable mobile audience and that audience is growing; • Tech giants are turning their apps into content consumption platforms; Current State of the App Economy
  10. 10. Current State of the App Economy
  11. 11. Current State of the App Economy
  12. 12. Current State of the App Economy
  13. 13. • Tech giants own considerable mobile audience and that audience is growing; • Tech giants are turning their apps into content consumption platforms; • Increased consumer engagement / spending on mobile continues to drive advertising budgets. Current State of the App Economy
  14. 14. Source: SensorTower Current State of the App Economy
  15. 15. Source: SensorTower / Unity *Applies specifically to mobile gaming Current State of the App Economy
  16. 16. Source: eMarketer Current State of the App Economy
  17. 17. Source: eMarketer Source: Zenith Current State of the App Economy
  18. 18. Source: eMarketer Current State of the App Economy
  19. 19. Source: eMarketer Current State of the App Economy
  20. 20. Facebook is at the center of much of this growth, pushing new innovations in video and other mobile placements; Current State of the App Economy
  21. 21. Source: Facebook Q1 2017 10-Q Current State of the App Economy
  22. 22. Facebook has proved that it can asphyxiate advancing competitors through rapid product cloning. Current State of the App Economy
  23. 23. Source: Techcrunch Current State of the App Economy Source: Delmondo
  24. 24. Current State of the App Economy
  25. 25. Facebook and Google own a massive proportion of digital ad revenue growth. Current State of the App Economy
  26. 26. Current State of the App Economy Source: IAB
  27. 27. http://hrcls.co eric@hrcls.co @eric_seufert Thank You!

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